Fly (Maddie & Tae song)

"Fly"
Single by Maddie & Tae
from the album Start Here
Released January 26, 2015 (2015-01-26)
Format Digital download
Genre
Length 3:40
Label
Writer(s)
  • Taylor Dye
  • Maddie Marlow
  • Tiffany Vartanyan
Producer(s)
Maddie & Tae singles chronology
"Girl in a Country Song"
(2014)
"Fly"
(2015)
"Shut Up and Fish"
(2015)
Music video
"Fly" on YouTube

"Fly" is a song recorded by American country music duo Maddie & Tae. It was released in January 2015 as the second single from their debut studio album, Start Here. The song, written by the duo and Tiffany Vartanyan, is an inspirational anthem about a girl wanting to find success. It garnered a positive reception from critics praising the production and the girls' vocal performances for elevating the overall theme of the song.

"Fly" peaked at number 9 on both the Billboard Country Airplay and Hot Country Songs charts respectively. It also charted at number 61 on the Hot 100. The song was certified Gold by the Recording Industry Association of America (RIAA), and has sold over 321,000 copies in that country as of November 2015. The song received similar chart success in Canada, peaking at number 18 on the Country chart and number 66 on the Canadian Hot 100.

An accompanying music video for the song, directed by Brian Lazzaro, features the duo writing and performing the song while intercut with images of butterflies, babies playing and children climbing on ropes and ladders. A second video has the duo performing at the Monroe Carell Jr. Children's Hospital at Vanderbilt while also showing patients performing on stage and interacting with their doctors.

Content

The song is an inspirational song primarily backed by acoustic instruments and by a prominent fiddle and it's in the key of F major. The song is in strong contrast with the duo's previous single "Girl in a Country Song": while the latter used irony and satire to criticize Nashville’s emphasis on dated and exploitive female stereotypes, "Fly" delivers a sincere narrative account of a girl striving for success.

"'Fly' is not about when the going's easy and the path's smooth,” Taylor Dye shared about the song. "It's when everything's going wrong… when you're sure it's not going to happen… and somehow still take that step. For Maddie and I, that always seems to be the moment when – literally – we fly".

Reception

Critical

The song has received positive reviews from music critics: Taste of Country gave "Fly" a positive review, saying it is "a meaningful ballad that showcases their full, unique harmonies".[1] Tammy Ragus of Country Weekly rated it A-, saying that "while [the subject matter] is hardly a new concept for country music, the arrangement is unique in that it is both urgent and tender. And the impeccable and seamless harmonies…give 'Fly' an innocent yet anthemic feel."[2] Got Country Online rated the song four stars out of five, saying that "the lyrics are notably motivational and inspiring and may be exactly the message our younger generation of listeners need right now".[3] Ben Foster of Country Universe gave the song a B+ grade, praising the girls' vocal delivery and the song's production. He also thought that "the hook “You can learn to fly on the way down” [...] is a beautiful encapsulation of the song’s central point that one should not be deterred by fear of failure".[4]

Commercial

"Fly" debuted at number 53 on the Country Airplay, and number 49 on the Hot Country Songs charts dated for the week ending February 7, 2015. It climbed the chart slowly and peaked at number 9 on the Country Airplay chart on September 12, 2015, and also number 9 on the Hot Country Songs two weeks later for chart dated September 26, 2015. It entered the Hot 100 at number 92 for chart dated August 1, 2015, and peaked at number 61 on October 3, 2015. The song has sold 321,000 copies in the US as of November 2015.[5]

Music video

The Brian Lazzaro-directed video premiered on February 21, 2015 on CMT.[6] The video features the duo writing and performing the song while intercut with scenes of butterflies, babies playing and children climbing on ropes and ladders.[7] On January 22, 2016, the duo released a second video of them performing the song at Nashville's Monroe Carell Jr. Children's Hospital at Vanderbilt. The video also features scenes of the patients performing on stage and interacting with their doctors.[8]

Chart performance

Chart (2015) Peak
position
Canada (Canadian Hot 100)[9] 66
Canada Country (Billboard)[10] 18
US Billboard Hot 100[11] 61
US Country Airplay (Billboard)[12] 9
US Hot Country Songs (Billboard)[13] 9

Year-end charts

Chart (2015) Position
US Country Airplay (Billboard)[14] 27
US Hot Country Songs (Billboard)[15] 42

Certifications

Region Certification Certified units/Sales
United States (RIAA)[16] Gold 500,000double-dagger

*sales figures based on certification alone
^shipments figures based on certification alone

References

  1. "Maddie & Tae, 'Fly'". Taste of Country. Taste of Country Network. January 1, 2015. Retrieved June 19, 2015.
  2. Ragusa, Tammy (February 16, 2015). "Reviews: Maddie & Tae - 'Fly'". Country Weekly. 22 (7): 67. ISSN 1074-3235.
  3. SINGLE REVIEW: Maddie & Tae Fly. "SINGLE REVIEW: Maddie & Tae "Fly"". Got Country Online. Retrieved June 19, 2015.
  4. Foster, Ben (March 4, 2015). "Single Review: Maddie & Tae, "Fly"". Country Universe. Retrieved June 19, 2015.
  5. Bjorke, Matt (December 7, 2015). "Top 30 Digital Country Singles: December 7, 2015". RoughStock.
  6. Scott, Jason (February 21, 2015). "Watch: Maddie & Tae premiere inspiring 'Fly' music video". AXS. Retrieved August 3, 2016.
  7. Howell, Coti (February 27, 2015). "Maddie and Tae Release Empowering Video for 'Fly' [Watch]". Taste of Country. Retrieved August 3, 2016.
  8. Carr, Courtney (January 26, 2016). "Maddie & Tae Share Special 'Fly' Music Video Featuring Nashville Children's Hospital Patients". The Boot. Retrieved August 3, 2016.
  9. "Maddie & Tae – Chart history" Canadian Hot 100 for Maddie & Tae.
  10. "Maddie & Tae – Chart history" Billboard Canada Country for Maddie & Tae.
  11. "Maddie & Tae – Chart history" Billboard Hot 100 for Maddie & Tae.
  12. "Maddie & Tae – Chart history" Billboard Country Airplay for Maddie & Tae.
  13. "Maddie & Tae – Chart history" Billboard Hot Country Songs for Maddie & Tae.
  14. "Best of 2015: Country Airplay". Billboard. Prometheus Global Media. 2015. Retrieved December 9, 2015.
  15. "Best of 2015: Hot Country Songs". Billboard. Prometheus Global Media. 2015. Retrieved December 9, 2015.
  16. "American single certifications – Maddie & Tae – Fly". Recording Industry Association of America. Retrieved March 31, 2016. If necessary, click Advanced, then click Format, then select Single, then click SEARCH
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