Wet'n'Wild (brand)

Not to be confused with Wet 'n Wild (brand).
For other water parks with a similar names, see Wet 'n Wild.

Wet'n'Wild is a brand used for many water parks across the world owned by Village Roadshow Theme Parks and CNL Lifestyle Properties. It is not to be confused with the Wet 'n Wild brand originally owned by SeaWorld creator George Millay or Wet 'N' Wild Waterworld, a stand-alone water park in Anthony, Texas.

History

The Wet'n'Wild brand originates from Wet'n'Wild Water World on the Gold Coast, Australia. It first opened in 1984 as Cade's County Waterpark, before being renamed to Wet'n'Wild in 1987 after a licensing agreement was reached with chain of Wet 'n Wild water parks overseas.[1][2]

In 2008, Village Roadshow Theme Parks, the owners of Wet'n'Wild Water World, began to explore opportunities to expand the brand. One proposal was to acquire Aussie World and redevelop it into Wet'n'Wild Aussie World;[3] however, these plans were cancelled.[4] Internationally the company acquired the Hawaiian Waters Adventure Park in the United States. The park was rebranded to Wet'n'Wild Hawaii the following year.[5] At around the same time, the company also purchased WaterWorld Safari, investing $30 million in the park relaunched as Wet'n'Wild Phoenix.[6][7] Village Roadshow's ownership of Wet'n'Wild Hawaii was short-lived, as the park was sold to CNL Lifestyle Properties for an undisclosed sum in 2009.[5] Village Roadshow Theme Parks, however, continued to operate the park.[8]

In 2013, new Wet'n'Wild water parks were built by Village Roadshow Theme Parks in Las Vegas and Sydney.

In November 2013, CNL Lifestyle Properties purchased Wet'n'Wild Phoenix, with Premier Parks, LLC taking over operations of both Wet'n'Wild Phoenix and Wet'n'Wild Hawaii for the 2014 season. In addition, CNL Lifestyle Properties also purchased the rights to the Wet'n'Wild brand in the United States.[8][9] Village Roadshow Theme Parks will continue to operate and hold a majority stake in ownership of Wet'n'Wild Las Vegas.[10] CNL Lifestyle Properties' ownership of the Wet'n'Wild brand in the United States led them to branding their recently acquired California water park as Wet'n'Wild Palm Springs, and their SplashTown Houston park as Wet'n'Wild SplashTown.

In 2015, the first Chinese Wet'n'Wild water park will open. It will be owned by Guangzhou R&F Properties and operated by Village Roadshow Theme Parks.[11][12]

Locations

Locations of Wet'n'Wild water parks
Upcoming

References

  1. ↑ "Wet'n'Wild Water World". Database Entry. Parkz. Retrieved 5 September 2010.
  2. ↑ Wilson, Richard (2 September 2006). "Wet'n'Wild Water World: historical feats". Roller-Coaster. Archived from the original on 27 September 2007. Retrieved 5 September 2010.
  3. ↑ Wilson, Richard (20 May 2008). "Village Roadshow buys Aussie World". Parkz. Retrieved 30 March 2011.
  4. ↑ "Sunshine Coast Water Park" (PDF). Press Release. Village Roadshow. September 2009. Archived from the original (PDF) on 29 September 2009. Retrieved 23 September 2009.
  5. 1 2 "Hawaiian Waters sold, to be renamed Wet 'n' Wild Hawaii". Pacific Business News. 7 May 2009. Retrieved 23 November 2013.
  6. ↑ "Wet'n'Wild Phoenix". Amusement Industry News+Notes.
  7. ↑ "Theme Parks". Village Roadshow. Retrieved 30 July 2010.
  8. 1 2 Silverstein, Stephanie (21 November 2013). "Premier Parks to take over operation of Wet 'n' Wild Hawaii". Pacific Business News. Retrieved 23 November 2013.
  9. ↑ Shanklin, Mary (21 November 2013). "CNL buys Wet 'n Wild Phoenix". Orlando Sentinel. Retrieved 24 November 2013.
  10. ↑ "VRL Divests Phoenix & Hawaii Water Parks" (PDF) (Press release). Village Roadshow Limited. 20 November 2013. Retrieved 24 November 2013.
  11. ↑ Kitney, Damon (17 October 2012). "Village Roadshow inks China deal". The Australian. Retrieved 20 October 2012.
  12. ↑ Rasini, Martin (18 October 2012). "Coast-style water parks for China". Gold Coast Bulletin. Retrieved 20 October 2012.

External links

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