WSJ On Campus

WSJ On Campus
Type Print and Online Newspaper
Owner(s) News Corp (via Dow Jones & Company), Unigo
Language English

WSJ On Campus is an award-winning[1] brand created through a strategic partnership between The Wall Street Journal and the college website Unigo.[2]

WSJ On Campus pairs The Wall Street Journal’s reporters with Unigo’s network of hundreds of thousands of current college students on more than 7,000 campuses across America.[3]

A key feature of the WSJ On Campus brand is the integration of professional journalism from WSJ[4] with crowd-sourced student content from Unigo[5] to create original stories on college admissions and college life.[6] Paul Bascobert, chief marketing officer at Dow Jones & Company, announced the creation of WSJ On Campus alongside Jordan Goldman, Unigo's founder and CEO.[7] Stories from WSJ On Campus have won multiple awards from The Association of Educational Publishers, including Best Education Portal, Best Social Media and Best Education Website.[1][8][9]

In addition to original reporting, WSJ On Campus also produces live webcasts examining key issues around college admissions and college life.[10] Webcasts are hosted by Jordan Goldman and broadcast on the homepage of WSJ.com.[11] To date, WSJ On Campus webcasts have featured Goldman interviewing Deans of Admissions from Princeton University,[12] the University of Pennsylvania,[13] Columbia University,[14] the Massachusetts Institute of Technology,[15] Brown University,[16] Williams College,[17] Wesleyan University,[18] Bryn Mawr College ,[19] Grinnell College,[20] New York University, Penn State and the University of Vermont.[21]

References

  1. 1 2 "Unigo Wins Best Education Website from Association of Educational Publishers". Slideshare. Retrieved 19 June 2015.
  2. ↑ "Wall Street Journal Launches WSJ On Campus with Unigo". TheGlobeNewswire. October 26, 2009.
  3. ↑ "The Wall Street Journal Goes Back to School". Adweek. October 27, 2009.
  4. ↑ "Wall Street Journal Launches Site Aimed at Co-Eds". Adweek. October 27, 2009.
  5. ↑ "Unigo Partners with WSJ for New Web Site". HuffingtonPost. March 18, 2010.
  6. ↑ "Learn to Manage Your Time in College". US News & World Reportt. Oct 5, 2011.
  7. ↑ "Upstarts and Strategic Partnerships". Upstarts Blog from McGraw-Hill. October 29, 2009.
  8. ↑ "Unigo Wins Best Education Portal from Association of Educational Publishers". Slideshare. Retrieved 19 June 2015.
  9. ↑ "Unigo Wins Best Education Social Media from Association of Educational Publishers". Slideshare. Retrieved 19 June 2015.
  10. ↑ "Juggle Announcement: College Admissions Webcast". The Wall Street Journal. November 30, 2009.
  11. ↑ "Want to Get Into Princeton?". The Wall Street Journal. November 24, 2009.
  12. ↑ "WSJ On Campus Presents Inside the Admissions Office". PR Newswire. November 23, 2011.
  13. ↑ "Penn's Dean of Admissions Answers Questions on Live Webcast". University of Pennsylvania. December 2, 2009.
  14. ↑ "Wesleyan Hosts First WSJ On Campus Webcast". Wesleyan University. January 20, 2010.
  15. ↑ "WSJ On Campus Presents Webcast Paying For College - What You Need to Know". PR Newswire. April 7, 2013.
  16. ↑ "WSJ On Campus Offers Insider View on College Admissions". Wake Forest University. October 30, 2009.
  17. ↑ "WSJ On Campus Student Aid Webcast". Penn State University. April 5, 2010.
  18. ↑ "Wesleyan Hosts Wall Street Journal Webcast". Wesleyan University. December 17, 2009.
  19. ↑ "Bryn Mawr Joins Other Top Schools in Online Forum". Bryn Mawr College. November 23, 2011.
  20. ↑ "WSJ Webcast". Hartford Courant. November 29, 2012.
  21. ↑ "Webcast on Admissions to Selective Colleges". Florida Sun Sentinel. November 30, 2009.
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