WHST

WHST

City	Tawas City, Michigan
Branding	The Promise FM
Frequency	106.1 MHz
First air date	November 1, 1973
Format	Christian Contemporary Music Christian Talk and Teaching
ERP	25,000 Watts
HAAT	93 meters
Class	C3
Facility ID	29285
Former callsigns	WDBI-FM (1972-8/1/93)
Affiliations	The Promise FM
Owner	Northern Christian Radio, Inc.
Sister stations	WPHN, WOLW, WTHN
Webcast	Listen Online
Website	http://www.thepromisefm.com/

WHST is a radio station licensed to Tawas City, Michigan broadcasting on 106.1 FM. WHST airs a format consisting of Christian contemporary music and Christian talk and teaching as an affiliate of The Promise FM, and is owned by Northern Christian Radio, Inc.^[1]

History

Beginnings as WDBI

WHST initially signed on as WDBI on November 1, 1973, operating originally at 101.7 mHz. The station was founded by Lawrence Norman DeBeau the year before, when the construction permit was first granted. Studios and offices were located at 1175 South U.S. 23 in Tawas City. The station initially began with a beautiful music format. DeBeau served as president, general manager and news director. Mildred DeBeau was promotions director and music director, while Mark LeBeau served as program director.

On November 13, 1979, WDBI was sold to Pridinia Broadcasting Company, headed by John Pridinia, who also served as the new general manager. The format and call letters remained the same, until the station was sold again on May 11, 1983 to Tawas City Broadcasting Company, owned by Donald J. Backus. Upon this ownership change becoming final, the station dropped its longtime beautiful music format in favor of adult contemporary music. Backus also served as the station's general manager and chief engineer.

As WHST

In January 1993 the station became WHST, following its sale to Ives Broadcasting Company, based in Alpena, about 30 miles north of Tawas City. Under the ownership change, the station moved to 107.3 mHz, which allowed the station to more than double its power to six thousand watts. The station also moved its studios and offices to 130 Newman Street in East Tawas. With the move came a format change from adult contemporary to contemporary hits, with WHST simulcasting its new co-owned sister, WHSB.

The simulcast also involved another station, WBMI in West Branch, about 30 miles west of Tawas City. The intention by Ives Broadcasting was to create a CHR powerhouse along Michigan's fabled "Sunrise Side" under the branding of the "Northern Radio Network". While WHSB dominated the ratings in its home market, WHST and WBMI did not prosper, and both ultimately reverted to separate programming.

Four years later WHST moved from 107.3 to 106.1 and took the name "Mix 106," continuing to air ABC Radio's Best Hits, Best Variety format with some local shows. This continued until the station went dark in 2000, returning to the air the following year with Northern Christian Radio's programming.^[2]

References

↑ WHST fcc.gov. Accessed December 27, 2012
↑ WHST FM 106.1 Tawas City michiguide.com. Accessed December 27, 2012

External links

WHST's website

Query the FCC's FM station database for WHST

Radio-Locator information on WHST

Query Nielsen Audio's FM station database for WHST

Radio stations in the Alpena / Tawas City, Michigan area

By FM frequency	88.1 88.9 89.7 91.3 91.7 92.5 94.9/98.1 95.7 96.7 99.3 99.9 100.7 103.3 104.7 105.7 106.1 107.7

By AM frequency	960 1480

By callsign	WATZ-FM WCMB-FM WCML-FM WFDX WGJU WGZR WHAK (AM) WHAK-FM WHSB WHST WIOS WJOJ WKJC WSFP WKJZ WQLB WRGZ WWTH WZTK

Defunct	WATZ (1450 AM)

Nearby radio markets Detroit Flint North Central Michigan Thumb of Michigan Traverse City–Petoskey Tri-Cities See also List of radio stations in Michigan

Religious radio stations in the state of Michigan

Stations	KTGG – Okemos WAWB-LP – West Branch WAVC – Mio WBHL – Harrison WBLW – Gaylord WCAR – Livonia WCSG – Grand Rapids WDEO – Ypsilanti WDTR – Imlay City WEJC – White Star WEUL – Kingsford WFUR – Grand Rapids WFUR-FM – Grand Rapids WGLN – Cedar Lake WFDF – Farmington Hills WGCP – Cadillac WGNB – Zeeland WHEY – North Muskegon WHST – Tawas City WHWG – Trout Lake WHWL – Marquette WIHC – Newberry WJKN – Jackson WKIW – Ironwood WKPR – Kalamazoo WLCM – Charlotte WLCM – Holt WLJN – Elmwood Township WLJN-FM – Traverse City WLJW – Cadillac WLQV – Detroit WMAX – Bay City WMCQ – Muskegon WMLY – Marshall WMPC – Lapeer WMSD – Rose Township WNFA – Port Huron WNFR – Sandusky WOFR – Schoolcraft WOLW – Cadillac WPCJ – Pittsford WPHN – Gaylord WRDS-LP – Roscommon WRDT – Monroe WSFT – Berrien Springs WSNL – Flint WTCK – Charlevoix WTHN – Sault Sainte Marie WUFL – Sterling Heights WUFN – Albion WUGN – Midland WUNN – Mason WUPJ – Escanaba WVCM – Iron Mountain WVCN – Baraga WYBA – Coldwater

See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in Michigan

Coordinates: 44°16′25″N 83°39′48″W / 44.27361°N 83.66333°W / 44.27361; -83.66333

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