Tourism Queensland

Tourism and Events Queensland
Agency overview
Preceding Agency
  • Queensland Tourist and Travel Corporation
Superseding agency
  • Department of Tourism, Fair Trading and Wine Industry Development
Jurisdiction Queensland
Headquarters 30 Makerston Street, Brisbane
Employees 130 (2014-15)[1]:31
Annual budget A$119.34 million (2014-15)[1]:33
Minister responsible
  • Kate Jones, Minister for Tourism, Major Events, Small Business and Commonwealth Games, Minister for Education
Agency executives
  • Stephen Gregg, Board Chairman
  • Julieanne Alroe, Board Vice Chairperson
Parent department Department of Tourism, Major Events, Small Business and Commonwealth Games
Website teq.queensland.com

Tourism and Events Queensland (TEQ) is the Queensland Government's lead marketing, experience development and major events agency, representing the state's tourism and events industries.

TEQ operates on a national and international level, looking at new and innovative ways to make the most out of emerging opportunities which benefit the Queensland’s tourism industry and economy.

Structure

Tourism and Events Queensland is located at 30 Makerston Street, in the Brisbane central business district. The Department of Tourism, Major Events, Small Business and the Commonwealth Games (DTESB) was created on 3 April 2012, following the state election.

DTESB leads whole-of-government tourism initiatives and recognises the essential role of partnerships with industry and government in tourism industry development.

The portfolio partners include: The Tourism Group of Tourism and Events Queensland, The Events Group of Tourism and Events Queensland and Gold Coast 2018 Commonwealth Games Corporation.

Activities

Tourism and Events Queensland collects statistics related to tourism in Queensland. Focus areas include source markets, destination markets and aviation.[2] The department has developed a Queensland tourism and travel advice website called Queensland Holidays. The agency periodically releases reports based on studies on niche markets, for example, ecotourism, backpacking and Bed and breakfast markets.[3]

Promotions

The agency was responsible for the successful promotion campaign for Hamilton Island that was dubbed the 'Best job in the world'.[4] The 2009 Unreal Deals campaign was the agency's most successful domestic retail campaign ever.[5] Other recently run campaigns have targeted the Gold Coast, Sunshine Coast, tropical North Queensland and the Whitsundays.[5]

See also

References

  1. 1 2 Annual Report 2014-2015 (Report).
  2. ↑ "Research". Tourism Queensland. Retrieved 16 January 2010.
  3. ↑ "Research - Special interest markets". Tourism Queensland. Retrieved 16 January 2010.
  4. ↑ Christine Kellett (3 April 2009). "Queenslanders make Best Job finals". Brisbane Times. Fairfax Digital. Retrieved 16 January 2010.
  5. 1 2 Amelia Bentley (31 December 2009). "High hopes for Qld tourism in 2010". Brisbane Times. Fairfax Digital. Retrieved 13 January 2010.
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