Tim Washer

Tim Washer

Tim Washer speaking at the Business Marketing Association, May 29 2015. Source: TopRank Online Marketing
Alma mater Texas A&M
BBA
1985 – 1989
University of Texas at Austin
Red McCombs School of Business
MBA, Technology, Marketing
1994 – 1996
Occupation Comedian, video producer, corporate humorist, content marketing specialist
Website www.timwasher.com
vimeo.com/timwasher

Tim Washer is a stand-up comedian, a video producer, and corporate humorist.[1]

He graduating from Texas A&M University in 1989 with a BBA and from University of Texas at Austin in 1996 with an MBA. He pursued parallel careers in business and show business.

In the corporate world, After working for Accenture, he rose to vice-president of interactive research with NFO Interactive, a market research company.[2][3] From 2004-2010, he was head of social media video production for IBM[4] and, beginning in 2010, is now a social media manager for Cisco Systems’ Service Provider Marketing group.[5][6][7][8][9][10] He says comedy creates a positive feeling in prospective customers when used in business-to-business content marketing.[11] Washer has emceed events featuring Pixar CEO John Lasseter, Emmy-Winner Tony Hale, and Nobel Peace Prize winner Desmond Tutu. He has performed at corporate events for IBM, Cisco, Deloitte, Control Data Corporation, and Google.[10] He helped create a series of three video to promote David Meerman Scott's book, World Wide Rave.[12][13][14]

His comedic acting and writing activities include studying improv under Amy Poehler and comedy writing with Tom Purcell. He was executive producer of The Colbert Report, and has appeared on Saturday Night Live, Late Night with Conan O'Brien,[15] Onion Sports Network,[16] and HBO’s Last Week Tonight with John Oliver.[17]

Washer was a 2013 Webby Honoree as Producer of "Phone Company in a Box: Developing Commerce in Africa" in the online film and video for technology category.[18]

References

  1. ↑ Walter, Ekaterina (2013-12-03). "B2B Marketing Doesn't Have To Be Boring: 3 Companies That Effectively Add Humor To Their Marketing Mix - Forbes". Forbes. Retrieved 2015-10-20. Tim Washer is no stranger to comedy. Being a stand-up comedian himself, a Webby-nominated video producer and corporate humorist...
  2. ↑ Tedeschi, Bob (2000-02-28). "E-COMMERCE REPORT; For online businesses, alliances with bricks-and-mortar retailing chains promise many benefits.". New York Times. Retrieved 2015-10-20. The need for this is huge, said Tim Washer, director of interactive research with NFO Interactive, a market research company. What it's about is reducing the risk of shopping online. Offering a retail presence will really facilitate that.
  3. ↑ Frenkel, Karen A. (2000-06-19). "Portals Struggle to Turn Virtual Shoppers Into Real Buyers". The New York Times. Retrieved 2015-10-21. conducted by Tim Washer, vice president of media and telecom practice at NFO Interactive
  4. ↑ "360comedy". IBM Social Media. Retrieved 2015-10-20.
  5. ↑ "Tim Washer". The University of Texas at Austin: Texas Enterprise. Retrieved 2015-10-20. Tim Washer is a social media manager for Cisco Systems’ Service Provider Marketing group. Prior to Cisco, he served as head of social media video production for IBM
  6. ↑ White, Dillon (2009-10-12). "Comedian Tim Washer and IBM's viral campaign". Advertising Age. Retrieved 2015-10-20. But in 2004, the strictly humorous man landed a new job—this one with IBM Corp., whose brand would hardly be considered comical.
  7. ↑ Neisser, Drew (2011-07-06). "The 7 Rules Of Viral Videos You Probably Shouldn't Share With Your Boss". Fast Company. Retrieved 2015-10-20. One such jester is Tim Washer. Currently the Senior Manager of Social Media for Cisco's Service Provider division
  8. ↑ Dubois, Lou (2010-12-31). "How to Use Humor in Advertising". Inc. magazine. Retrieved 2015-10-20. 'It still takes a lot of work to sell an entire organization on an ad campaign that employs humor, particularly on social media platforms,' says Tim Washer, a senior social media and marketing manager for Cisco Systems
  9. ↑ Handley, Ann (2012-11-12). "The Secrets of Viral Videos". Entrepreneur magazine. Retrieved 2015-10-20. "Most marketers have a tendency to focus on the product, but it's more interesting to talk about what problem your product can solve," says Tim Washer, who creates video for Cisco as senior manager of social media.
  10. 1 2 Tim Washer. "Profile: Tim Washer at Cisco Systems". LinkedIn. Retrieved 2015-10-21.
  11. ↑ Fineberg, Seth; Kantrowitz, Alex (2014-05-29). "B-to-B Needs More Humor: Cisco Marketing Manager". Advertising Age. Retrieved 2015-10-20. ...it is creating a positive feeling, something he says b-to-b brands need to consider more than white papers and data reports.
  12. ↑ "Riding the Rave #1: David's New Manager". 2009-03-12. Retrieved 2015-10-21.
  13. ↑ "Riding the Rave #2: Brainstorming". 2009-03-22. Retrieved 2015-10-21.
  14. ↑ "Riding the Rave #3: In Search of the Fifth P". 2009-04-06. Retrieved 2015-10-21.
  15. ↑ "Secret Santa". Late Night with Conan O'Brien. Retrieved 2015-10-21.
  16. ↑ "Baseball Superstar Accused of Performance-Enhancing Genie Use". The Onion: OSN Video Vault. 2009-08-20. Retrieved 2015-10-21.
  17. ↑ HBO (2014-05-11). "Last Week Tonight with John Oliver: Climate Change Debate". YouTube. Retrieved 2015-10-21.
  18. ↑ "Phone Company In A Box: Developing Commerce in Africa". The Webby Awards. 2013. Retrieved 2015-10-20. 2013 Honoree ... Producer Tim Washer Cisco Systems


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