They Go On

They Go On is a 1997 soap opera web series developed by Levi Strauss & Co. and NBC and streamed at NBC.com. The show, funded entirely by Levi Strauss, was based on characters from their advertising campaign of the same name.

The show featured characters from the ads, such as D.J. Marcus and the Impala Man, with two lead characters introduced for the show, Chloe (played by Laura Prepon) and Zack. Chloe and Zack interacted with the viewers during the "broadcast" via an Internet forum that was part of the website.

Tarsem from @radical.media directed the original ads. NBC Digital Productions then created a new media drama which tied together the ads and added interactive features.

It was touted as a new example of the blurring of the lines between advertisements and entertainment, an alternative to product placement, infomercials, or various forms of undercover marketing.

External links and references

Levi Strauss decides its jeans could use a little soap, a September 1997 article from the San Francisco Business Times
NBC continues TV/Internet convergence with Snap! alliance, from an August 1998 SHOOT article
Levi Strauss campaigns become pieces at an exhibition, from an October 1997 article in the New York Times
Jean's List, from an October 1997 Entertainment Weekly article
The Fall Girls, a September 1998 article from Maxim identifying Prepon as Chloe

Daytime television soap operas in the United States

Current	The Bold and the Beautiful (1987–present) Days of Our Lives (1965–present) General Hospital (1963–present) The Young and the Restless (1973–present)

1940s debuts	The Brighter Day (1948–62) Faraway Hill (1946) Highway to the Stars (1947) These Are My Children (1949) A Woman to Remember (1949)

1950s debuts	As the World Turns (1956–2010) The Edge of Night (1956–84) The First Hundred Years (1950–52) First Love (1954–55) From These Roots (1958–61) Golden Windows (1954–55) Guiding Light (1952–2009) Hawkins Falls (1950–55) Love of Life (1951–80) Miss Susan (1951) One Man's Family (1954–55) Portia Faces Life (1954–55) The Secret Storm (1954–74) Search for Tomorrow (1951–86) Three Steps to Heaven (1953–54) Young Doctor Malone (1958–63)

1960s debuts	Another World (1964–99) Bright Promise (1969–72) The Clear Horizon (1960–62) Dark Shadows (1966–71) Days of Our Lives (1965–present) The Doctors (1963–82) A Flame in the Wind (1964–66) General Hospital (1963–present) Hidden Faces (1968–69) Love is a Many Splendored Thing (1967–73) Morning Star (1965–66) Never Too Young (1965–66) The Nurses (1965–67) One Life to Live (1968–2012) Our Five Daughters (1962) Paradise Bay (1965–66) Where the Heart Is (1969–73) The Young Marrieds (1964–66)

1970s debuts	All My Children (1970–2011) The Best of Everything (1970) How to Survive a Marriage (1974–75) Lovers and Friends (1977–78) Return to Peyton Place (1972–74) Ryan's Hope (1975–89) Somerset (1970–76) A World Apart (1970–71) The Young and the Restless (1973–present)

1980s debuts	Another Life (1981–84) The Bold and the Beautiful (1987–present) Capitol (1982–87) Generations (1989–91) Loving (1983–95) Rituals (1984–85) Santa Barbara (1984–93) Texas (1980–82)

1990s debuts	The City (1995–97) Passions (1999–2008) Port Charles (1997–2003) Sunset Beach (1997–99) Swans Crossing (1992) Tribes (1990)

2000s debuts	Spyder Games (2001)

Web series	All My Children (2013) Anacostia (2009–present) As the Cookie Crumbles (2008) The Bay (2010–present) Beacon Hill (2014–present) The Cavanaughs (2010–11) DeVanity (2011–14) East Los High (2013–present) EastSiders (2012–present) Miss Behave (2010–12) One Life to Live (2013) Ragged Isle (2011–14) River Ridge (2012) The Spot (1995–97) Tainted Dreams (2013–14) They Go On (1997) Venice: The Series (2009–present) What If... (2010) Winterthorne (2015)

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