The Story Begins

The Story Begins
EP by Twice
Released October 20, 2015 (2015-10-20)
Recorded 2015
Genre
Length 19:55
Language Korean
Label
Producer J.Y. Park "The Asiansoul" (exec.)
Twice chronology
The Story Begins
(2015)		 Page Two
(2016)
Alternative covers
The Story Begins Thailand Edition cover art
Singles from The Story Begins
  1. "Like Ooh Ahh"
    Released: October 20, 2015 (2015-10-20)
Music video
"Like Ooh Ahh" on YouTube

The Story Begins is the debut extended play by South Korean girl group Twice. The album was released digitally and physically on October 20, 2015[1] by JYP Entertainment and distributed by KT Music. The album contains six tracks including the lead single, "Like Ooh Ahh", which was composed by Black Eyed Pilseung and is a blend of several different genres.

Background and release

On October 7, 2015, JYP Entertainment launched the band's official website and announced via SNS that the group would debut with the mini-album The Story Begins and title-track "Like OOH-AHH". The track is described as a 'color pop' dance track with elements of hip-hop, rock, and R&B.[2] The composition team included Black Eyed Pilseung, known for composing successful releases such as Miss A's "Only You."[3][4][5][6][7]

Teasers featuring each of the members for their music video were released from October 12 to 14, 2015.[8] On October 20, the song's music video were released online and through the Naver V App.[9]

Within five months after its release, the music video for "Like OOH-AHH" hit 50 million views and replaced 2NE1's "Fire" as the most-viewed debut music video for any K-pop group.[10][11] It went on to hit 100 million views on November 11, 2016, making Twice the fourth K-pop girl group to reach this milestone, as well as the first debut music video to do so.[12]

Promotion

Twice held a live showcase on October 20, where they performed "Like OOH-AHH" along with dance tracks "Must Be Crazy" and "Do It Again."[13][14]

The group started promoting their title track "Like Ooh Ahh" with the b-side "Do It Again" on music shows on October 22. They first performed the songs on Mnet's M! Countdown,[15] followed by performances on KBS' Music Bank, MBC's Show! Music Core and SBS's Inkigayo.

Commercial performance

The Story Begins debuted at number four on the Gaon Album Chart for the week ending October 24, 2015 and peaked at number three two weeks later.[16][17] As of April 2016, the album had sold 70,647 copies in South Korea[18] and 12,141+ copies in Japan.[19]

Future Impacts and Effects

On September 23, 2016, Twice released their two official colours, namely Apricot (Pantone 712 C) and Neon Magenta (Pantone 812 C), which signify the group and their fan club called "Once", which was also based on the costumes used on Like Ooh Ahh MV.[20][21] On October 19, Twice revealed their official light stick adorned with their official colours dubbed "Candy Bong", with bong meaning stick in Korean, which is inspired by the song "Candy Boy" from their first mini album.[22]

Track listing

No.TitleLyricsMusicArrangementLength
1."Like Ooh Ahh" (OOH-AHH하게; Ooh-Ahh Hage)
  • Black Eyed Pilseung
  • Lewis
Rado3:35
2."Do It Again" (다시 해줘; Dasi Haejwo)J.Y. Park "The Asiansoul"
Fingazz3:26
3."Going Crazy" (미쳤나봐; Michyeonnabwa)
  • Daniel Kim
  • Kebee
  • Jake K
  • 220
  • Sophia Pae
  • Sam Gray
  • Jake K
  • 220
3:01
4."Truth"  
Choi Jin Suk3:33
5."Candy Boy"  Kim Eun Soo
  • Marrone
  • Michaels
  • Leighton
  • Smith
2:46
6."Like a Fool"  
  • Daniel Kim
  • Son Chae-young
Daniel Kim3:34
Total length:19:55

Charts

Weekly charts

Chart (2015) Peak
position
Japanese Albums (Oricon) 46
South Korean Albums (Gaon)[17] 3
Taiwanese Albums (G-Music)[23] 1

Release history

Region Date Format Label
Worldwide October 20, 2015 Digital download JYP Entertainment, KT Music
South Korea CD, music download

References

  1. ↑ "The Story Begins". MelOn. LOEN Entertainment. October 20, 2015. Retrieved November 28, 2015.
  2. ↑ Lee, Nancy. "[Video] Twice Enters Girl Group Competition with ′Like OOH-AHH′". Mwave. CJ E&M Corp. Retrieved 20 October 2015.
  3. ↑ "Twice′s Tzuyu and Mina Talk About Adjusting to Life in Korea". Newsen. Retrieved 20 October 2015.
  4. ↑ "Twice′s Momo and Tzuyu are Thankful for Opportunity to Debut". CJ E&M enewsWorld. Retrieved 20 October 2015.
  5. ↑ Park, Su-jeong. "JYP 신인 걸그룹 트와이스, 10월 20일 데뷔 확정". TenAsia. Korea Entertainment Media. Retrieved 6 October 2015.
  6. ↑ Hong, Se-yeong. "JYP 측 "신인 걸그룹 트와이스 오는 20일 전격 데뷔" [공식입장]". Sports Donga. Sports Donga. Retrieved 6 October 2015.
  7. ↑ Choi, Hyeon-jeong. "트와이스, 단체 이미지 공개 '떨림까지 아름다운 걸그룹'". Naver. Naver Corp. Retrieved 8 October 2015.
  8. ↑ Lee, Nancy (12 October 2015). "[Video] Twice Kicks Off Teasers with Nayeon, Momo and Mina". enewsWorld. Retrieved 29 November 2015.
  9. ↑ Kim, Myeong-seon. "트와이스, 평균나이 19세·최강 비주얼 그룹의 탄생". TV Report. TV Report. Retrieved 19 October 2015.
  10. ↑ Shim, Jae-geol (14 November 2015). "JYP 트와이스, 데뷔곡 MV 천만뷰 돌파" (in Korean). Retrieved 23 November 2015.
  11. ↑ Kim, Gyeong-min. "트와이스 '우아하게', 데뷔곡 단일 MV 유튜브 최다 조회수 기록". XSportsNews. XSPORTSMEDIA. Retrieved 31 March 2016.
  12. ↑ "TWICE's music video hits 100 million views". english.yonhapnews.co.kr. 11 November 2016. Retrieved 11 November 2016.
  13. ↑ Won, Ho-jung. "Twice's 'Story Begins'". K-pop Herald. Herald Corporation. Retrieved 23 October 2015.
  14. ↑ Lee, Sang-eun. "트와이스, 데뷔곡 '우아하게' 공개에 눈물바다 "초심 잃지 않겠다"". Kyeongin Ilbo. Kyeongin Ilbo. Retrieved 21 October 2015.
  15. ↑ Twice to Debut ′Like OOH-AHH′ on ′M COUNTDOWN′ Today
  16. ↑ 2015년 44주차 Album Chart [Week 44 of 2016 Album Chart]. Gaon Music Chart (in Korean). Retrieved May 13, 2016.
  17. 1 2 2015년 46주차 Album Chart [Week 46 of 2016 Album Chart]. Gaon Music Chart (in Korean). Retrieved May 13, 2016.
  18. ↑ 2015년 12월 Album Chart [December 2015 Album Chart]. Gaon Chart (in Korean). Korea Music Content Industry Association. Archived from the original on January 7, 2016. Retrieved January 6, 2015.
  19. ↑ 2016년 04월 Album Chart [April 2016 Album Chart]. Gaon Music Chart (in Korean). Retrieved May 13, 2016.
  20. ↑ "TWICE OFFICIAL COLORS APRICOT + NEON MAGENTA". Twitter. JYP Entertainment. Retrieved September 25, 2016.
  21. ↑ "TWICE OFFICIAL COLORS". JYP Fan's. JYP Entertainment. Retrieved October 2, 2016.
  22. ↑ "TWICE reveal their official 'Candy Bong' light stick". SBS PopAsia. Retrieved October 19, 2016.
  23. ↑ "K-POP Weekly Top 20: 2015/01/15 – 2015/01/21" (in Chinese). G-Music. January 23, 2016. Archived from the original on January 23, 2016. Retrieved January 23, 2016.
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