The Humane League

Not to be confused with Humane League of Lancaster County.
For the musical group, see The Human League.

The Humane League (THL) is a nonprofit organization that works to reduce the suffering of farm animals through online advertising, Meatless Monday campaigns, and corporate outreach.[1] It creates reports through the Humane League Labs, which evaluates advocacy presentation and methods and publishes them as reports.[2] One of these reports includes a study showing how distributing leaflets at colleges affects diet change.[3] It was founded in 2005 in Philadelphia.[4]

It has been listed as a top charity by Animal Charity Evaluators since August 2012, with the most updated review in November 2016.[5] The other top recommended charities by ACE are Mercy for Animals and the Good Food Institute.[6]

In February 2016, THL was awarded a $1 million grant from the Open Philanthropy Project (a spinoff of GiveWell working in collaboration with Good Ventures) for its corporate cage-free campaign.[7]

Activism

Corporate outreach

As of February 2015, THL had been involved in at least 67 successful campaigns to convince corporations to use only non-battery cage eggs. These victories include major corporations Costco, Grupo Bimbo, Starbucks, Compass Group, and Dunkin' Donuts. According to the Open Philanthropy Project, "Other leading organizations in corporate campaigns have consistently reported to us that THL plays a key role in these campaigns."[7] In March 2015 THL won a major victory with a cage-free pledge by Sodexo.[8] In 2016 THL continued to secure cage-free commitments from major corporations, including Kroger, Denny's, and Restaurant Brands International (parent company of Burger King). According to THL, cage-free commitments secured in the first quarter of 2016 will affect tens of millions of hens.[9]

Following negotiations with THL, United Egg Producers—which represents companies that produce 95% of all eggs produced in the United States—announced it will eliminate the culling of male chicks by 2020. Chick culling refers to the routine killing of male chicks (which are useless for meat or egg-laying), usually by gassing or grinding them alive. Under this policy, millions fewer chicks will be killed each year.[10]

Grassroots outreach

Grassroots outreach is a major focus of THL. According to ACE, THL distributed 841,778 leaflets and reached 4,358 students through humane education in the first three quarters of 2015.[11] THL has a Campus Organizer program in which college students are paid a stipend to lead animal activist efforts on their college campus.[12]

Online ads

Outreach via online ads is another of THL's main activities. The organization reported 1,942,924 clicks on their ads in the first three quarters of 2015.[11]

Humane League Labs

Humane League Labs is a unit of THL founded in 2013 to conduct research on the effectiveness of different animal advocacy tactics.[13] As of June 2016, Humane League Labs is planning to conduct research on the degree to which farm animal advocacy motivates the purchase of vegan products[14] and on the effectiveness of online vegan outreach.[15] Vegan Publishers has criticized the methodology and reporting of previous Humane League Lab studies.[16]

Animal Charity Evaluators review

THL has been one of ACE's top recommended charities since ACE's inception in August 2012.[5]

2016 review

In their 2016 review of THL, ACE lists the organization's strengths as their strong efforts to assess and improve their own programs, its strong organizational structure and culture, and its track record of success. ACE's review raises concerns about THL's evaluation of the cost-effectiveness of its local offices, and suggests that THL more deeply engage with "big questions" relative to effective animal advocacy such as the value of focusing individual dietary change as opposed to building the animal advocacy movement and shifting social norms in general.[5]

ACE's 2016 review estimates that THL would allocate a $1,000 donation as follows:

ACE states that, as of this review, THL could use $1 million to $1.5 million more in funding in 2017 above their 2016 budget. This funding would likely be used to expand international work and their campus outreach program.[5]

2015 review

In their 2015 review, ACE estimated that for an average $1,000 donation, THL would spend the marginal money as follows:[1]

ACE estimated that THL could use $190,000 in funds from ACE-directed donors for the 2015 giving season.

2014 review

In December 2014, Animal Charity Evaluators published its first detailed review of THL. According to the review: "THL’s most impressive accomplishment for us is not through any one of their programs, but through their overall outlook and approach to advocacy. Among animal advocacy organizations, they make exceptionally strong efforts to assess their own programs and to look for and test out ways of improving them. Their success in applying these techniques to their online ads program, and their publication of their research through Humane League Labs, has shifted the outlook and programming of several larger advocacy organizations toward finding the best ways to advocate for animals."[17] On the flip side, ACE raised concerns about THL not valuing transparency highly enough, and justifying local offices simply based on whether they brought as much money as they spent, rather than relative to counterfactual uses of money.

ACE estimated that THL would spend a marginal $1,000 as follows:

ACE recommended moving $50,000 to THL but said they believed the organization was capable of absorbing up to $270,000.[17]

Reception

THL's online vegan advocacy ads have been discussed and critiqued on LessWrong[18] and by negative utilitarian Brian Tomasik.[19]

Partly as a result of the Animal Charity Evaluators recommendation, THL has been viewed positively in the effective altruism movement. Raising for Effective Giving lists THL as one of the charities it recommends giving to.[20] The Chronicle of Philanthropy cited an example of an effective altruist who chose to pursue a career in finance so that he could pursue earning to give, donating large sums to The Humane League to help it spend more aggressively in pursuit of its goals.[21]

THL was awarded a $1 million grant by the Open Philanthropy Project (a spinoff of GiveWell working in collaboration with Good Ventures) for its corporate cage-free campaign.[7]

See also

References

  1. 1 2 "The Humane League". Animal Charity Evaluators. Retrieved November 21, 2015.
  2. ↑ "Humane League Labs". The Humane League. Retrieved November 21, 2015.
  3. ↑ "Report: Which Leaflet Is More Effective?". The Humane League. Retrieved November 21, 2015.
  4. ↑ "The Humane League - Our Story". The Humane League. Retrieved November 21, 2015.
  5. 1 2 3 4 Animal Charity Evaluators (November 2016). "The Humane League". Retrieved November 28, 2016.
  6. ↑ Jon Bockman (November 28, 2016). "Updated Recommendations: December 2016". Retrieved November 29, 2016.
  7. 1 2 3 "The Humane League — Corporate Cage-Free Campaigns". Open Philanthropy Project. Retrieved February 24, 2015.
  8. ↑ "The Humane League Announces Major Victory for Farm Animals with Sodexo's New Animal Welfare Policy". March 5, 2015. Retrieved June 22, 2016.
  9. ↑ Jessie Lingenfelter (April 22, 2016). "Join the Humane League in Celebrating 2016's First Quarter!". Retrieved June 22, 2016.
  10. ↑ Dylan Matthews (June 9, 2016). "This is the best news for America's animals in decades. It's about baby chickens.". Retrieved June 21, 2016.
  11. 1 2 "The Humane League Review". 2015. Retrieved June 21, 2016.
  12. ↑ The Humane League. "Campus Organizer Application". Retrieved June 23, 2016.
  13. ↑ "Humane League Labs". Retrieved June 23, 2016.
  14. ↑ Humane League Labs (June 2, 2016). "Project: Motivating vegan purchasing". Retrieved June 23, 2016.
  15. ↑ "Project: Online engagement". June 1, 2016. Retrieved June 23, 2016.
  16. ↑ Casey Taft (October 18, 2015). "Pseudoscience in the Animal Rights Movement". Retrieved June 23, 2016.
  17. 1 2 "December 2014 The Humane League Review". Animal Charity Evaluators. December 1, 2014. Retrieved December 5, 2015.
  18. ↑ Hurford, Peter (June 12, 2013). "Effective Altruism Through Advertising Vegetarianism?". LessWrong. Retrieved December 5, 2015.
  19. ↑ Tomasik, Brian (January 28, 2012). "Donating toward Efficient Online Veg Ads". Retrieved December 5, 2015.
  20. ↑ "The Humane League". Raising for Effective Giving. Retrieved December 5, 2015.
  21. ↑ Gose, Ben (November 3, 2013). "A New Donor Movement Seeks to Put Data Ahead of Passion". Chronicle of Philanthropy. Retrieved December 5, 2015.
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