The Counter
 | |
| Industry | Food |
|---|---|
| Founded | 2003 |
| Headquarters | Culver City, California, U.S. |
Key people | Jeff Weinstein and Craig Albert |
| Products | Food, alcohol |
| Website | www.thecounterburger.com |
The Counter is a high end fast casual restaurant chain in the United States, Ireland, Malaysia, Saudi Arabia, United Arab Emirates and Ghana offering custom topped gourmet burgers with over a million possible burger and burgers-in-a-bowl combinations through a checklist-style menu.
History
The Counter was founded in Santa Monica, California, United States in 2003 by Jeff Weinstein.[1]
Accolades
The Counter was launched into the public eye when Gayle King mentioned it on The Oprah Winfrey Show on February 24, 2006,[2][3] It has also been listed as number 15 on Alan Richman's The 20 Hamburgers You Must Eat Before You Die in GQ Magazine.[4]
In the August 14, 2005 issue, Nation's Restaurant News named The Counter as one of "2008's Six Hottest Concepts." [5]
Locations
At 45 units, The Counter is a mostly full-service, build-your-own burger concept, but the company is also growing a fast-casual sister concept called Built, which has five locations.[6]
See also
References
- ↑ The Counter concept moves into Greater D.C. Washington Business Journal (2007-06-22)
- ↑ The Oprah Winfrey Show, February 28, 2006
- ↑ The Oprah Winfrey Show, Episode 5942, Transcript
- ↑ Alan Richman. The 20 hamburgers you must eat before you die. GQ features.
- ↑ FranchiseWorks, Nation's Restaurant News, August 25, 2008
- ↑ "The Counter refocuses on burger customization". nrn.com. Retrieved 2016-06-27.