Small Business Saturday UK

Small Business Saturday UK is a not-for-profit, grassroots campaign, which exists to support, inspire and promote small business, on the first Saturday in December each year, and beyond.[1] The campaign encourages businesses to promote themselves and work with other small businesses, and consumers to ‘shop local’ and support small businesses in their communities. The first Small Business Saturday UK took place on the 7th December 2013, 6th December 2014, and 5th December 2015.[2] This year, it will be on 3rd December 2016.

In 2014, research after the day suggested that 64% of consumers were aware of the day and spent in the region of £504m at small businesses.[3]

The Small Business Saturday UK initiative has attracted the support of leading business organisations including the Federation of Small Businesses, Association of City and Town Management, Association of Convenience Stores and Northern Ireland Independent Retail Trade Association. It has received wide support from all political parties[4] and a number of large corporations.[5]

American Express founded the successful Small Business Saturday initiative in the U.S. in 2010 and is a principal supporter of Small Business Saturday UK.[6]

References

  1. ↑ Organisers of Small Business Saturday name 100 'unsung heroes' to reflect diversity of sector. Financial Mail on Sunday. 29 August 2015
  2. ↑ "5,000,000 small business, one big day!" Small Business Saturday 2015 to be held on December 5. Wales Online. 20 March 2015
  3. ↑ Sales increase by £36m for second Small Business Saturday. The Guardian. 11 December 2014
  4. ↑ Chuka Umunna exclusive: Small Business Saturday is crucial for the success of firms big and little. Real Business. 22 July 2015
  5. ↑ Small businesses named in UK’s Small Biz 100. BDaily. 1 September 2015
  6. ↑ A first sight of the Small Business Saturday 100. The Telegraph. 27 August 2015

External links

• Website for Small Business Saturday UK
• Facebook page for Small Business Saturday UK
• Twitter feed for Small Business Saturday UK

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