Singapore Promising Brand Award

The Singapore Prestige Brand Award is an annual award conferred to recognise outstanding efforts of Small and Medium-sized Enterprises in Singapore in the promotion of their brands. First given out in 2002 through a collaboration between the Association of Small and Medium Enterprises (ASME) and the Lianhe Zaobao, it has since recognised close to 100 local brandnames of SMEs, and introduced a new Heritage Brand Award category for its 2005 edition.

Judging criteria

A point system is used to access entries over five broad criteria, broken down as follows:

CriteriaPoints
Brand strategy / identityBrand vision10
Brand mission10
Brand purpose10
Brand portfolio and architecture10
Brand values / personality10
Brand positioning10
Brand promise10
Brand development plan30
Brand cultureBrand champion10
Brand management team10
Brand communications20
Integrated brand communicationsBrand identity system10
External brand communications30
Customer relationship management30
Brand equityIntellectual property, trademark, licensing and franchising10
Channel strategy10
Product development10
Awards and certifications10
Brand performanceMarket share (Local and overseas)10
Growth (Local and overseas)10
Brand performance (Internal)10
Brand performance (External)10
Profitability10
Total300

Winners

2002 Award Winners

Singapore Prestige Brand Award

SPBA Distinctive Award

SPBA Most Popular Brand Award

2003 Award Winners

Singapore Promising Brand Award

SPBA Distinctive Award

SPBA Most Popular Brand Award

2004 Award Winners

Singapore Promising Brand Award

SPBA Silver Award

SPBA Distinctive Award

SPBA Most Popular Brand Award

2006 Award Winners

Singapore Promising Brand Award

2016 Award Winners

Singapore Promising Brand Award

External links

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