Shunee Yee

Shunee Yee

Shunee Yee, CEO and President, CSOFT International
Occupation Shunee Yee, CEO and President, CSOFT International

Shunee Yee is CEO and President of CSOFT International, a localization and translation company based in Beijing, China. Yee has grown the business from a one-room office to a 450+ full-time employees global enterprise with more than 10,000 contractors worldwide. Under her direction, CSOFT has consistently increased annual revenues, and now has several locations throughout the world, including headquarters in Beijing and San Francisco.

Early life and education

Born in Nanjing, Yee holds a BA from Nanjing Normal University, an MA from Rhode Island College and has completed a senior executive program at Harvard Business SchoolSin Massachusetts.

Career

CSOFT International

In 2003, Yee founded CSOFT International, a leading provider of globalization solutions and translation services with headquarters in Beijing, China and San Francisco, Calif. She has grown CSOFT into a global business with more than 450 employees and 10,000 translators worldwide. Through Yee’s strategic guidance, CSOFT has experienced continuous organic growth, opening global offices in Europe, North America and Asia.

China Going Global

In March 2016, CSOFT International officially announced its Globalization • Shenzhen 100 Initiative—a unique mutual effort between the government, professional services, and private enterprises that provides a comprehensive ranking of global maturity among Shenzhen’s companies. The project will be executed by CSOFT Globalization Institute (CGI), a research body under CSOFT International. During the press conference, CGI Lead Researchers Qian Qiao and Robert Ritacca explained the unique model they use to generate the Shenzhen 100 report. They analyze the global footprint of each participating company and perform a thorough survey of the firm’s globalization management effectiveness. Based on this information, they will consolidate a Shenzhen 100 report to better understand the city’s overall global potential.

Let Girls Learn

In February 2016, Yee began a collaboration with the White House for Let Girls Learn, translating enhanced gender training literature for the Peace Corps from English into multi-languages to help the Obama Administration reach 62 million girls worldwide. CSOFT is leading the first round of translation of these manuals to make sure that the message of Let Girls Learn reaches every corner of the world.

Awards and achievements

In 2009, the Stevie Awards selected her as the Best Asian Entrepreneur for Women in Business, and two years later, she was recognized as a Top 25 Globalization Executive by Globalization Today. In 2012, CNN called her one of the “technology industry’s 36 most powerful disrupters,” and Yee was later named a Fortune Top Ten Most Powerful Women Entrepreneur. And in 2015, The Economist listed her among the Top 50 Global Diversity Professionals in an industry. She has been featured in several publications, including Forbes, The Wall Street Journal, USA Today, CNN, Fortune, China Daily, CNBC, Biz Women and more.

In January 2014, Yee was given the honorary title of Guest Professor at Guangdong University of Foreign Studies, collaborating to improve translation quality across China. Using her expertise, Yee utilized the University’s language technologies, expertise in terminology management, developed in-depth strategies on foreign language research, and worked with language experts to help the leading university foster more high-level personnel. Yee was awarded with a Certificate of Recognition for her efforts.

In June 2014, CSOFT partnered with the Shenzhen Municipal Government to create a China-wide, four week ‘Global Etiquette’ public service campaign. The company was responsible for Shenzhen’s overseas promotion and propaganda. In her role as campaign collaborator and globalization expert, Shunee Yee was invited to give a speech at Shenzhen Library’s City Hall during Shenzhen International Etiquette Awareness Month. There, she used her extensive knowledge to speak to over 350 business leaders, government officials, and Shenzhen citizens on the importance of etiquette in the business community.

In November 2015, Shunee Yee was selected as an advisor on business promotion by the Futian Economic Promotion Bureau of Shenzhen. For the duration of the 2 year partnership, Yee will act as a consultant to support leaders in investment consulting, with high focus on international investment services.

Additional Accomplishments:

2014

2015

2016

See also

References

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