Saga 105.7 FM

SAGA 105.7fm (defunct)
Broadcast area West Midlands
Frequency 105.7 MHz
First air date 16 October 2001
Format Oldies
Owner GMG Radio

Saga 105.7fm was an independent local radio station broadcasting to the West Midlands of the United Kingdom. As well as the West Midlands County, it also served surrounding areas such as Worcestershire, Staffordshire, and Warwickshire.

Part of the Saga Radio Group, the station broadcast its programmes from its studios on the Hagley Road in Birmingham. Saga 105.7 FM was available locally on the FM frequency, as well as through DAB digital radio and online via a streaming service.

Programming

Programming was a quality service aimed at an audience over the age of 50, with familiar, melodic music covering most genres from the 1940s up to the present day. There were also special interest shows on genres such as Country and Western, Jazz, Big Band music and Rock and Roll. These included:

Notable presenters and personnel

Notable presenters who hosted shows for the station included Les Ross (who made his name locally with a long running breakfast show on BRMB), David Hamilton, Tony Brandon, Roger Day, Bev Bevan, and Sheila Tracy.

Rebranding

Following GMG Radio's purchase of the Saga Radio Group in December 2006, it was announced that from March 2007, all Saga stations were to be rebranded as Smooth Radio. Saga 105.7 FM closed shortly after 6pm on Friday 23 March 2007 and was followed by a preview weekend for its replacement. 105.7 Smooth Radio was launched at 6am on Monday 26 March 2007.

See also


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