SAP CRM

The SAP CRM application is an integrated customer relationship management (CRM) software manufactured by SAP SE that targets business software requirements of midsize and large organizations in all industries and sectors.

Overview

• After the acquisition of Hybris^[1] in 2013, SAP has gradually realigned their strategy in CRM solution space mainly to taken on the market leader SalesForce.com which is a cloud based solution. In a bid to be more competitive and future focused, SAP is shifting towards cloud based CRM solutions rather than traditional on-premise CRM.
• SAP has now consolidated their CRM solutions under Hybris brand with Customer Engagement and Commerce.^[2] SAP now offers a variety of solutions under following broad functions:
  • Sales
    • SAP C4C - Cloud for Sales
    • CRM (On Premise)
  • Service
    • SAP C4C - Cloud for Service
    • CRM (On Premise)
  • Marketing
    • Hybris Marketing
  • Commerce
    • Hybris e-Commerce
  • Billing
    • Hybris Billing

History

• SAP Hybris Customer Engagement & Commerce (2014)
• Hybris Acquisition (2013)
• SAP Cloud for Customer (2011)
• SAP CRM 2008 (7.0) released in 2009 as Part of SAP Business Suite 7.0
• SAP CRM 2007 (6.0) released in 2007
• SAP CRM 2006 (5.0) released in 2005

See also

• List of SAP products
• SAP Business Suite
• SAP ERP
• SAP R/3
• SAP Human Resource Management Systems
• SAP SE

External links

• Official SAP CRM site on SAP.com
• Customer Relationship Management (CRM) discussions, blogs, documents and videos on the SAP Community Network (SCN)
• Versions of SAP CRM on SAP Business Suite site
• What is CRM? Definition page on SAP.com

References

1. ↑ "SAP Hybris". www.hybris.com. Retrieved 2016-07-31. 
2. ↑ "SAP Moves Beyond CRM With Customer Engagement and Commerce". 2014-09-22. Retrieved 2016-07-31.