S'well

S'well
Private
Founded 2010
Founder Sarah Kauss
Headquarters Manhattan, New York
Products Water bottles
Website www.swellbottle.com

S'well is a reusable water bottle company headquartered in Manhattan, New York.[1][2][3][4] Sarah Kauss founded the company in 2010.[5] Kauss is the CEO of the company.[6]

History

S'well was founded by Sarah Kauss in 2010.[7] Kauss started the company after attending a panel at her five-year Harvard Business School reunion focused on the global clean water crisis.[8] She initially invested $30,000 of her own savings and operated out of a brownstone in Manhattan. A year after the company launched, S'well experienced what is widely referred to as the "Oprah Effect" after being featured in O, The Oprah Magazine.[5][7][9] From 2013 to 2014, the company's revenue had grown 400 percent, generating $10 million in sales by the end of the year.[9][10] S'well's operations relocated to the Flatiron District of Manhattan in 2015.[11] By May 2015, S'well had sold 4 million bottles.[12] In 2016, Forbes reported that the company was listed first in a ranking of the fifty fastest growing women-owned or led companies after revenues increased from $10 million in 2013 to $47 million in 2015. The growth rate resulted in a listing on Crain's 2016 Fast50.[13][14] In March 2016, S'Well released S'ip by S'well, a line of 15oz bottles sold through retail chain Target.[15][16]

Product

The company sells bottles that hold 9 US fluid ounces (270 millilitres), 17 US fl oz (500 ml) or 26 US fl oz (770 ml). They are double insulated stainless steel and reusable.[17][18] By April 2015, S'well was selling over 90 different styles.[11] The manufacturer claims the bottles are non-leaching, non-toxic and maintain the content's temperature for 12 to 24 hours.[19][20]

A 2015 consumer report tested the efficacy of the S'well bottle. Initially filling the bottle with water at 40 degrees Fahrenheit (4 degrees Celsius), the testers compared changes in temperature using a regular plastic bottle as the control. After five hours, the plastic bottle's water temperature read 79 °F (26 °C) while the S'well's water read 41 °F (5 °C). After twenty-four hours, the plastic bottle's water was at 84 °F (29 °C), the S'well's water at 65 °F (18 °C).

Testing the product's heat retention claim, the testers filled the bottle with hot coffee. The initial temperature was above 168 degrees Fahrenheit (76 degrees Celsius). Six hours later, the thermometer read more than 140 °F (60 °C). Twelve hours later the temperature was 126 °F (52 °C), dropping more than 40 degrees Fahrenheit (24 degrees Celsius).[21]

References

  1. ↑ Andrew Liszewski (April 28, 2011). "S'well Insulated Stainless Steel Bottles". Retrieved March 13, 2015.
  2. ↑ "S'well Bottle Keeps The Hot Side Hot and The Cool Side Cool". December 10, 2012. Retrieved March 13, 2015.
  3. ↑ "S'well: A Better Reusable Water Bottle?". Retrieved March 13, 2015.
  4. ↑ "The S'Well Idea That Built a Better Water Bottle". March 9, 2015. Retrieved May 6, 2015.
  5. 1 2 "How S'well swelled". October 9, 2014. Retrieved March 13, 2015.
  6. ↑ "What a 'S'well' idea: Stylish bottles benefit WaterAid". December 22, 2012. Retrieved March 13, 2015.
  7. 1 2 Annie Pilon (June 4, 2015). "Startup Aims to Eliminate Plastic Bottles with Better Looking Alternatives". Small Business Trends. Retrieved July 28, 2015.
  8. ↑ Gabriela Motroc (March 19, 2015). "Tax Auditing didn't make her a millionaire, a water bottle did". Australian National Review. Retrieved July 28, 2015.
  9. 1 2 Parija Kavilanz (May 22, 2015). "She's $10M closer to replacing plastic bottles". CNN. Retrieved June 8, 2015.
  10. ↑ "The Broadsheet: October 13th". October 13, 2014. Retrieved March 13, 2015.
  11. 1 2 "Entrepreneur is all about the bottle—as long as it matches her outfit". April 3, 2015. Retrieved May 6, 2015.
  12. ↑ "The S'Well Idea That Built a Better Water Bottle". March 9, 2015. Retrieved May 6, 2015.
  13. ↑ "Fast50: New York's Fastest Growing Companies". Crain's New York Business. 2016. Retrieved 26 November 2016.
  14. ↑ Adams, Susan (April 21, 2016). "The Fastest-Growing Women-Owned Businesses". Forbes. Retrieved June 21, 2016.
  15. ↑ Daniel Roberts (March 1, 2016). "Why Target is going big on this small water-bottle startup". Yahoo Finance. Retrieved July 22, 2016.
  16. ↑ Michele Foley (March 3, 2016). "Target and S'well Just Combined Forces For the Prettiest Water Bottles We've Ever Seen". Popsugar. Retrieved July 22, 2016.
  17. ↑ "The Most Magical Water Bottle on the Planet". March 29, 2013. Retrieved March 13, 2015.
  18. ↑ "10 Gadgets for Equipping Your Perfect Desk". Retrieved March 13, 2015.
  19. ↑ "S'well Bottles Tap into an Appreciation for Fashion and Function". August 18, 2015. Retrieved October 28, 2015.
  20. ↑ Michael Grothaus (August 18, 2015). "How S'well Designed Its Way Into 3,300 Starbucks Stores". Fast Company & Inc. Retrieved October 28, 2015.
  21. ↑ KWCH. "DIW: S'well bottle". Retrieved 2015-09-10.
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