Roger Michael

Roger Michael
Born Roger Michael Noel
Britain
Occupation Nightlife promoter, entrepreneur
Website RogerMichael.com

Roger Michael Noel, known professionally as Roger Michael, is a British nightlife promoter[1] and marketer based in London. Described as one of "London's most successful promoters" by The Independent in 1997,[2] early in his career he operated notable club nights such as The Next Big Thing in London.[3] The founder of the creative agency and nightclub brand I AM ROCKSTAR,[4] in 2003 he began curating the I AM ROCKSTAR Tuesday club nights. Profiled in publications such as GQ, Michael was featured in the London Evening Standard's 'Power 1000 List' in 2009[1] and 2010.[5] He has won a number of categories in the The London Club and Bar Awards, including their Outstanding Achievement Award.[6] Beyond continuing to organize and market weekly and one-off events, in 2015 Michael became an advisory board member and city ambassador to InList,[7] a members-only mobile app.[8]

Early life and education

Roger Michael Noel was born in London to his late parents Scotilda Anne Noel[9][10] and Vernon Selwyn Noel.[11] He spent much of the 1970s living with his parents and five other siblings in Grenada.[11] The family returned to London after the November 1979 death of his mother,[9] who had worked as an activist with the National Women's Organization in the country.[11] Michael Noel was thirteen at the time.[9]

Career

Early years and The Next Big Thing (1990s-2000s)

Not originally intending to go into promotion,[2] Michael started his career in nightlife marketing in 1989, during the Second Summer of Love when acid house parties and raves were becoming popular in Britain.[12] In 1994 he won the Longest Guest List Award for his club night Atomic Model at Iceni at the The Piper Champagne London Club And Bar Awards.[13] By late 1995, beyond Atomic Model he was also known for the London club nights The Next Big Thing at the Hanover Grand and Eyeball Arizona at Subterania.[14]

He was soon simultaneously hosting four weekly night nights, including Wednesday nights at Embargo in Chelsea,[12] The Next Big Thing on Thursdays at Hanover Grand in Hanover Square,[3][15] Atomic Model on Fridays at Iceni in Mayfair,[2] and Saturdays at the Brown’s Member’s Club in Covent Garden.[12] In 1995 The Independent called The Next Big Thing "a hybrid of Handbag House, dancefloor anthems and a live band."[15] Also by that time,[14] he was running his own company Roger Michael Associates, which organized events which The Independent described as having "an exclusive feel while maintaining a down-to-earth, community vibe."[2] In 1995 Roger Michael Associates also threw a New Year Avant-Garde Catwalk Ball at the Porchester Halls in London, among other one-time events.[14]

The Independent called Michael "one of London's most successful promoters" in 1997, and explained that "his events are renowned for their sense of style and glamour."[2] In the 2000s he also ran two other consecutive nights, including Thursdays at Kabaret’s Prophecy in London, and Fridays with Cyril Peret Paglinghi at the Man Ray in Paris.[12] By 1998, The Next Big Thing had DJs such as Derek B, playing a mix of house and speed garage.[3] He also began working for Vivienne Westwood in 1998, providing bespoke guest list for the London launch of her first perfume "Boudoir." The following year he also helped launch Westwood's first store in Manhattan, with the event coinciding with her first US fashion show.[12] In May 1998, Michael was featured in the "Cool Britannia" edition of GQ Germany along with other figures in London such as Tony Blair.[16]

I AM ROCKSTAR at Boujis (2003-2012)

Michael founded his creative agency and nightlife brand I AM ROCKSTAR in September 2003.[12] Among the brand's earliest projects was an eponymous Tuesday night at the club Boujis members' club in South Kensington,[17] which ran until 2012.[12] In 2006, The London Evening Standard described Tuesdays at Boujis as "hosted by Roger Michael... a favourite with Princes William and Harry that is also adored by models, Eurotrash and Hollywood types."[18] Travel.com wrote in 2009 that "Boujis in Kensington has a reputation around the world for catering to the rich and famous," and that "arguably the most popular night at Boujis is Tuesday." The article further stated the night was popular with celebrities such as Lindsay Lohan, Mischa Barton and Uma Thurman,[17] and other people known for attending include David Furnish,[19] Mickey Rourke,[20] Kate Middleton before her marriage,[21] Anna Chapman before her indictment as a spy,[22][23] Prince William and Prince Harry, Prince, Janet Jackson, Quincy Jones, Dr. Dre, Will.i.am, Leonardo DiCaprio, and Avril Lavigne.[12]

I AM ROCKSTAR tour and InLine (2009-present)

In 2009 he formed I AM ROCKSTAR into an international party brand, taking the I AM ROCKSTAR dayclub and nightclub events on tour to venues in Paris, the 2010 Cannes Film Festival, the OHM Festival in Hvar, Croatia,[12] and the United Arab Emirates club Blue Marlin Ibiza.[24] In late 2010, he became creative director of the Night Lounge at Morton's members club in Berkeley Square in London.[12] Beyond club nights, Michael has also curated and hosted events for groups such as Team USA’s London Olympics closing parties in 2012.[12]

As of 2009 he was still hosting what the London Evening Standard called a "famed Tuesday night of debauchery at Boujis," with celebrities such as Paris and Nicky Hilton attending, and with DJs such as Lindsay Lohan. Michael was featured in the London Evening Standard's 'Power 1000 List' in 2009[1] and 2010,[5] two years later he was named as the 2012 London Lifestyle Personality Of The Year, and runner-up to London Mayor Boris Johnson. In 2013, he won the Services To The Nightlife Industry Award at the The London Club and Bars Awards.[12]

In early 2015, the members-only mobile app for booking clubs and events, titled InList,[7][25] brought Michael on as an advisory board member and their city ambassador. After a break from public life, in April 2015 Michael debuted the monthly Thursday club night I AM ROCKSTAR ROAR at Mode Collective in Notting Hill,[12] with DJ Sander Kleinenberg as resident[26] at the "Berlin-style club."[26]

Awards and nominations

Year Award Nominee Category Result
1994 The Piper Champagne
London Club
And Bar Awards		 Roger Michael Longest Guest List Award Won[27]
1995 Best Promoter Award Won[27]
1996 Best Night Award Won[27]
1997 The cK Calvin Klein Jeans
London Club And Bar Awards		 Won[27]
2005 The London Club
And Bar Awards		 Roger Michael Best Party Organizer Award Won[27]
2006 I AM ROCKSTAR Greatest Night Award Won[18]
2007 Roger Michael Up All Night Award Won[27]
I AM ROCKSTAR Best Night Award Won[6]
2008 Won[28]
Roger Michael Outstanding Achievement Won[6]
2012 The London Lifestyle Awards Personality Of The Year Award Runner-up[27]
The London Club
and Bar Awards		 I AM ROCKSTAR Best Longest-running Night Won[29]
2013 Roger Michael Services To The Nightlife Industry Award Won[27]

Filmography

Selected film credits for Roger Michael[12]
Yr Release title Director/details Role
2005 Shoot Me! London Fashion TV (starring Alexa Chung) Role as "The Promoter" in Ep.7&10[30][31]
2009 Knife Edge Director Anthony Hickox Role in wedding scene

See also

References

  1. 1 2 3 "The One Thousand - Night Owls". London Evening Standard. 5 November 2009. Retrieved 2014-05-09.
  2. 1 2 3 4 5 Morgan, Alister (1 February 1997). "Clubbing". The Independent. Retrieved 2014-05-09.
  3. 1 2 3 "Oi! Bono! No! You're no big thing; THE NEXT BIG THING.". MGN LTD (The Free Library). 1998. Retrieved 2014-05-09.
  4. ↑ I AM ROCKSTAR
  5. 1 2 "London's 1000 most influential people 2010: Night Owls". London Evening Standard. 15 November 2010. Retrieved 2014-05-09.
  6. 1 2 3 "Rogers acceptance speech at the London Club & Bar Awards". Club & Bar Awards. 24 June 2008. Retrieved 2015-05-16.
  7. 1 2 Baker, Melissa (22 April 2015). "Roger Michael Joins InList". Business Report. Retrieved 2014-05-09.
  8. ↑ "I Am Rockstar". InList. Retrieved 2014-05-09.
  9. 1 2 3 Michael, Roger (12 March 2014). "On This Day in History". Facebook. Retrieved 2015-05-16.
  10. ↑ Michael, Roger (2 November 2014). "In loving Memory Of Our Mother Scotilda Noel". Facebook. Retrieved 2015-05-16.
  11. 1 2 3 "Scotilda-Anne Noel". Facebook. Retrieved 2015-05-16.
  12. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 "Biography". rogermichael.com. Retrieved 2015-05-16.
  13. ↑ Roffey, Monique (21 May 1995). "A cheap time was had by all". The Independent. Retrieved 2015-05-16.
  14. 1 2 3 Morgan, Alister (19 December 1995). "Going out: where to celebrate New Year's Eve". The Independent. Retrieved 2015-05-16.
  15. 1 2 Morgan, Alister (24 February 1995). "Clubs". The Independent. Retrieved 2015-05-16.
  16. ↑ "Cool Britannia". GQ Germany. May 1998. Retrieved 2015-05-16.
  17. 1 2 "Do London Like a Rockstar". Travel.com. 2009. Retrieved 2015-05-16.
  18. 1 2 "The best bar none". The London Evening Standard. 7 June 2006. Retrieved 2014-05-09.
  19. ↑ "Picture - David Furnish at Boujis London, England, Tuesday 22 June 2010". Contact Music. 22 June 2010. Retrieved 2015-05-16.
  20. ↑ Edwardes, Charlotte (15 Aug 2014). "'Mickey Rourke hugged me and said I was his little brother'". The Telegraph. Retrieved 2015-05-16.
  21. ↑ Marre, Oliver (18 March 2007). "Girl, interrupted". The Guardian. Retrieved 2015-05-16.
  22. ↑ Cole, Olivia (7 July 2010). "Where the Princes party". The Daily Beast. Retrieved 2015-05-16.
  23. ↑ Mendick, Robert (11 July 2010). "The Full Extent of Russian spy Anna Chapman's links to London's Elite". The Telegraph. Retrieved 2015-05-16.
  24. ↑ "Photos". I AM ROCKSTAR. Retrieved 2015-05-16.
  25. ↑ Baker, Melissa (22 April 2015). "Roger Michael Joins InList". Business Report. Retrieved 2015-05-16.
  26. 1 2 "Nightlife". Rogermichael.com. Retrieved 2015-05-16.
  27. 1 2 3 4 5 6 7 8 "Awards". rogermichael.com. Retrieved 2015-05-16.
  28. ↑ "London Bar and Club Awards 2009 - Winning Clubs Announced". Forbidden London Clubs Blog. May 2009. Archived from the original on 12 August 2011. Retrieved 2014-05-09.
  29. ↑ "Picture - Paul Young , Tuesday 12th June 2012". Contact Music. 12 June 2012. Retrieved 2014-05-09.
  30. ↑ Shoot Me! London - episode 7
  31. ↑ Shoot Me! London - episode 10
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