Rideshare advertising

Rideshare advertising is a form of digital, out-of-home advertising that uses in-car advertisements in ridesharing vehicles.[1][2]

Technology

Rideshare advertising is performed through digital display screens in the backseat of rideshare vehicles. Drivers contract with rideshare advertising companies and ad displays are controlled by the company.[2] James Bellefeuille, founder of Vugo, coined the term "Rideshare Advertising".[2]

Reception

Drivers expressed support for the new opportunity to earn additional income.[3] Some rideshare companies such as Uber disapprove of rideshare advertising of companies including Vugo, claiming that it does not add to the value of passenger experience.[4] Uber has recommended that drivers do not participate in rideshare advertising, but stated that they recommend so as employees advising other employees due to drivers being independent contractors and not employees of the company.[5]

See also

References

  1. ↑ Johnson, Lauren (April 14, 2015). "This Startup Plans to Sell Advertising in Uber and Lyft Cars". Adweek.com. Retrieved July 16, 2015.
  2. 1 2 3 Caompbell, Harry (31 March 2015). "Video Ads Are Coming To The Back Of Your Uber". Forbes. Retrieved 16 July 2015.
  3. ↑ "Uber drivers can now accept tips electronically, without Uber's help". Retrieved 2016-08-23.
  4. ↑ Woodward, Curt (June 1, 2015). "Startups aim to put video ads in ride-sharing cars". Boston Globe. Retrieved July 16, 2015.
  5. ↑ O'Reilly, Lara (May 11, 2015). "Uber says it will 'discourage' its drivers from earning extra cash by placing ads in their cars". Business Insider. Retrieved July 16, 2015.
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