Redcats

Redcats
Société Anonyme
Headquarters Roubaix, France
Key people
 Jean-Michel Noir
Products Distribution of fashion, sport and home décor products on the web
Revenue 3.4 bn € (2010)
Number of employees
 14 000 (average headcount, 2010)
Subsidiaries La Redoute, Cyrillus, Somewhere, Vertbaudet, Stella McCartney Kids, Daxon, Castaluna, OneStopPlus, Jessica London, Roaman's, Woman Within, Avenue, KingSize, BrylaneHome,
Website www.redcats.com/eng

Redcats was a group of commercial companies managed by Jean-Michel Noir. This group entity specialized in international online fashion and home furnishing distribution. PPR sold the Redcats companies to focus on luxury and sports.[1][2]

The Group

History

Formerly known as the La Redoute Group, Redcats was a French group that was founded in 1999.[3] In the late 1990s, the Group acquired international brands. Redcats represented a portfolio of 17 European and American brands for men, women and children.[4]

To increase its brand presence on the web, Redcats introduced a new visual identity in 2010[3] and launched a new corporate website in 2011.

The network

With an international presence, the Group accounted for more than 70 merchant websites in 2011[4]

The brands

Redcats mainly dealt with product categories in the fields of apparel, home furnishings and sports gear.

E-commerce: a growth catalyst for redcats

Worldwide presence

In 2010, Redcats had over 26 million active customers in 31 countries[5] and generated 57%[4] of its revenue through its 70 merchant websites.[6] The Group attracts 54 million visitors per month from all over the world to its websites.

Key figures

Executive Committee

See also

References

  1. ↑ Profit Falls at French Luxury and Sportswear Group Kering
  2. ↑ Redcats USA goes dark after the sale of its last web and catalog properties
  3. 1 2 Article on http://leblog.wcie.fr/
  4. 1 2 3 Publication on http://www.ppr.com /
  5. ↑ Article on http://www.vad-info.com /
  6. ↑ Article on http://lexpansion.lexpress.fr/
  7. ↑ Key figures on http://lexpansion.lexpress.fr/
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