Rana Florida

Rana Florida
Nationality American
Education BA and MBA
Occupation Business executive and writer
Notable work Upgrade: Taking Your Work from Ordinary to Extraordinary
Television Creative Spaces (HGTV television series)
Spouse(s) Richard Florida
Website www.creativeclass.com/rana_florida

Rana Florida is an American author and businessperson.

Early life

Florida was one of six siblings, born to Jordanian parents, and grew up in Michigan.[1] Following this, she earned a BA in Communications and an MBA.[2]

Business career

Florida worked as the VP of Corporate Communications for Feld Entertainment.[2] Following this, Florida became the CEO of the consulting company Creative Class Group, a joint venture with her husband Richard Florida.[1][3] The firm’s client list includes BMW, Johnson and Johnson, and Zappos,[4] in addition to government bodies.[5] She is also a brand advisor for Shop.ca,[2] and was involved in the company’s formation.[6]

Writing and television

Florida writes for several publications, including the Huffington Post[7] column "Your Startup Life",[8] the New York Times,[9] Fast Company,[10] the Globe & Mail,[11] and Inc. Magazine.[12] She writes a syndicated advice column for Gannett and contributes to Fox News, in addition to other media outlets including, “CNN, MSNBC, NPR, BBC, CBC and shows such as Good Morning America, Charlie Rose, The Colbert Report ... and 60 Minutes,” according to Bloomberg.[2] She has also appeared on The Today Show.[13] In 2011 Florida co-created on the HGTV television series Creative Spaces, which featured the homes and decor of public figures.[14]

In 2013 she released the book Upgrade: Taking Your Work from Ordinary to Extraordinary. The book was based on interviews that she did with expert figures in different fields, including artists, businesspeople, professional athletes, and politicians. A major theme of the book was that Florida believes that failure is something that individuals should embrace and see as a part of life.[8]

References

  1. 1 2 http://www.torontolife.com/style/toronto-shopping/2012/06/11/richard-rana-florida-dinner-party/
  2. 1 2 3 4 http://www.bloomberg.com/research/stocks/private/person.asp?personId=212770582&privcapId=212488487&previousCapId=26238&previousTitle=CELESTICA%2520INC
  3. ↑ http://www.thestar.com/news/insight/2009/06/27/why_richard_floridas_honeymoon_is_over.html
  4. ↑ http://www.papermag.com/2013/10/rana_florida_loves_an_upgrade.php
  5. ↑ http://www.cnn.com/2011/SHOWBIZ/celebrity.news.gossip/01/20/lady.gaga.career/
  6. ↑ http://www.marketingmag.ca/brands/shop-ca-aims-to-revolutionize-online-shopping-for-canadians-49054
  7. ↑ http://www.huffingtonpost.com/rana-florida/the-creative-class-with-p_b_5543240.html
  8. 1 2 http://www.mnn.com/money/green-workplace/stories/lets-redefine-career-success-says-rana-florida
  9. ↑ http://www.nytimes.com/2011/01/11/business/11flier.html?_r=0
  10. ↑ http://www.fastcompany.com/3015567/the-25-hour-work-week-and-other-radical-ideas-for-better-employee-productivity
  11. ↑ http://www.theglobeandmail.com/life/rana-floridas-five-tips-for-success-failure-is-just-the-beginning/article14571706/
  12. ↑ http://www.inc.com/author/rana-florida
  13. ↑ http://news.nationalpost.com/2013/09/18/shinan-friendly-advice-from-rana-florida/
  14. ↑ http://www.hgtv.ca/blog/launching-this-month-creative-spaces-with-rana-florida/
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