RTÉjr

RTÉjr
Launched 20 September 2010 (block)
27 May 2011 (channel)
15 April 2013 (stand-alone channel)
Owned by Raidió Teilifís Éireann
Picture format 576i 16:9 (SDTV)
Audience share 0.9% (August 2015, http://www.tamireland.ie/box-clever/tv-basics/share-and-reach)
Slogan "Hey! What's Your Thing?"
Country Ireland
Language English
Irish
Broadcast area Ireland
Northern Ireland
Worldwide online
Headquarters Donnybrook, Dublin
Sister channel(s) RTÉ One
RTÉ2
RTÉ News Now
TRTÉ
Website http://www.rte.ie/rtejr
Availability
Terrestrial
Saorview Channel 8
Satellite
Saorsat Ka-Sat 9A (9.0°E), TP 20185 L
Sky Ireland Channel 624
Sky UK Channel 635
(Northern Ireland only)
Cable
Virgin Media Ireland Channel 600
Streaming media
Horizon GO Watch live (Ireland only)
Aer TV Watch live (Ireland only)
RTÉ Player Watch live (available depending on rights)

RTÉjr is a children's channel operated by Ireland's national broadcaster Raidió Teilifís Éireann, which targets a demographic between 2 – 6 years of age.

The channel broadcasts 12 hours of programming each day between 07:00 and 19:00.[1] The channel is available nationally through Saorview, Virgin Media Ireland and Sky Ireland. The channel is supported by digital radio station RTÉ Junior and additional services available on-demand, on mobile and online.[1] The channel operates alongside its sister strand TRTÉ.

History

RTÉjr launched as a programming block on RTÉ Two on 20 September 2010 replacing Den Tots.[2]

The programming block began to broadcast on its own channel without advertising on 27 May 2011 at 11:00. The programming block without advertising corresponds with RTÉ's internal policy of not advertising during programming aimed at children under 6 years of age, a policy started in the early 1990s. This policy was outline in RTÉ proposal for the new service and was followed by a request from the Department of Communications, Energy and Natural Resources and BAI that programming on both RTÉjr and RTÉ News Now be ad free.

From 15 April 2013 The channel began a stand-alone schedule, however plans to replace the RTÉjr block on RTÉ Two have yet to come to light. The channel broadcasts as a stand-alone channel with its own schedule and new programming.[3]

Move from RTÉ Two

RTÉ put forward a request to move the RTÉjr strand from RTÉ Two in April 2013, on RTÉjr's first official birthday. The proposal was passed to the Department of Communications, Energy and Natural Resources who took the decision to have the Broadcasting Authority of Ireland carry out a Strategic Impact Assessment (SIA) on the proposed move.

Minister Pat Rabbitte TD then took the decision to consult various organisations in relation to the move, however he decided against a public consultation on the move. It was expected that he would refuse permission to move the strand from RTÉ Two. Eventually after more than a year, and no ministerial decision, RTÉ decided against the change and now has plans to submit a new proposal. RTÉ Two will at some stage refocus its early morning schedule with more mature themed programming.

Availability

The channel is available to 98% of television viewers within the Republic of Ireland through Saorview. The channel became available on UPC Ireland on channel 600 on 15 March 2012[4] and on Sky Ireland on channel 624 (635 in NI) on 15 April 2013. Additionally, the channels programming can be viewed internationally through its on-demand service, mobile services and website.[1]

Programming

The channel has a wide range of domestically produced programming either in-studio progrmaming or animations. Its flagship programme is hosted by Emma O'Driscoll and her puppet friend in Ógie. The channel has a strong focus on inclusive programming with a mix of programming in both the Irish, English and ISL languages. On 3 May 2011 RTÉjr broadcast the world's first animated series which focuses on the life and adventures of a girl with Down syndrome.[5] The series is called Punky. The show is broadcast daily at 10:25 and 13:45. It started on Tuesday, 3 May 2011.[5][6] The show has been designed by award winning Irish animation company Monster Animation and Design.[7] On 15 April 2013 the channel hosts 14 newly commissioned programming including an bilingual show Spraoi, a dance show called Move It! and RTÉjr Workshop.

See also

References

  1. 1 2 3 Burke, Elaine (10 April 2013). "RTÉjr to become dedicated cross-platform kids' channel on 15 April". Silicon Republic. Retrieved 30 August 2013.
  2. ↑ "RTÉ overhauls children's TV schedule". The Irish Times. 9 September 2010.
  3. ↑ "No children's TV on RTÉ 2 from next month". Newstalk. 10 March 2013. Retrieved 30 August 2013.
  4. ↑ "UPC forges ahead with new content from RTÉ" (PDF). UPC Ireland. 13 March 2012. Retrieved 14 March 2012.
  5. 1 2 "RTÉ launches new animation series Punky". RTÉ News. 28 April 2011.
  6. ↑ "'Punky' and 'Gumball' Arrive on TV Screens". IFTN. 28 April 2011. Retrieved 30 August 2013.
  7. ↑ "Monster Animation". Monster Animation. Retrieved 30 August 2013.
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