Psyma Group

PSYMA GROUP AG
Limited Company
Industry Market Research
Founded 1957
Headquarters Rückersdorf, Bavaria, Germany
Area served
Worldwide
Key people
  • Bernd Wachter (CEO)
  • Dr. Frank Knapp
Number of employees
approximately 260 worldwide (2011)
Subsidiaries
  • Psyma Research+Consulting GmbH
  • Psyma International Medical Marketing Research GmbH
  • Psyma International Inc. (USA)
  • Psyma Latina S.A. de C.V. (Mexico)
  • Psyma Ibérica S.L. (Spain)
  • Psyma Business Research China Ltd.
  • Psyma Pesquisas de Mercado Ltda. (Brazil)
  • Consultic Marketing u. Industrieberatung GmbH
  • Top of Mind (Russia)[1]
Website www.psyma.com

PSYMA GROUP AG is a holding company for a network of market research companies. Currently, the PSYMA GROUP is the fifth largest market research company and the largest owner-run company in Germany. Headquarters is located in Nuremberg, Germany.[2]

The PSYMA GROUP AG holding company is an unlisted stock company, where the stocks are held by the founders and the managing directors. Its affiliates cover various business areas, in the sectors: Medical technology & pharmaceuticals research, consumer goods research, media research, automotive research, financial services research, IT & telecommunication research, industrial & capital goods research.[3]

History

The company was founded in 1957 as the „arbeitsgruppe für psychologische marktanalysen“ by Dr. Reinhold Bergler,[4] Dr. Manfred Hambitzer and Dr. Klaus Haupt, originally as an academic company and not a commercial company. The methodologies deployed included in-depth psychological, qualitative interviews. In 1967, the company opened one of the first professional pharmaceutical market research departments. This was followed by a continued international expansion. As of August 2010, the company has offices in 13 countries and conducts market research in over 40 countries.

Methodology

Traditional focus is on qualitative research ad hoc projects, focusing on the analysis of the subjective side of markets, i.e. understanding motives, feelings, social trends and hidden drivers. Analysis is conducted using - amongst others - morphological psychology, one of the most cutting-edge full psychology theory. Nowadays, the range of methodologies also includes quantitative research approaches and techniques.

References

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