Proximity analysis

Proximity Analysis is an analytical technique used to determine the relationship between a selected point and its neighbors.[1] Proximity analysis is a crucial tool for business marketing and site selection. Marketers analyze demographics and infrastructure to determine trade areas. Trade areas are continuous geographic areas around a site that generate the majority of revenue.

Proximity Analysis is a study using location intelligence, mapping software, to calculate the distances between customer/prospect locations, to your location(s) (retail store, bank, restaurant, dealer, or sales reps) as the first step in building an understanding of trade/sales/service area(s). An analysis typically includes a report and map showing the relationship of the data and often includes competitor locations in the analysis.

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References

  1. ↑ Blinn, Charles R., Lloyd P. Queen, and Les W. Maki, "Geographic Information Systems: A Glossary."
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