MLB Network

MLB Network
Launched January 1, 2009 (2009-01-01)
Owned by Major League Baseball (67%)
DirecTV (16.67%)
NBC Sports Group (5.44%)
Charter Communications (5.44%)
Cox Communications (5.44%)[1]
Picture format 720p (HDTV)
(HD feed downgraded to letterboxed 480i for SDTVs)
Slogan Our National Pastime All The Time
Get Caught Looking
Country United States
Language English and Spanish
Broadcast area United States
Canada
Latin America
Headquarters One MLB Network Plaza
Secaucus, New Jersey
Sister channel(s) MLB Network Radio
NHL Network (United States)
Website MLBNetwork.com
Availability
Satellite
DirecTV (US) 213 MLB Network (HD/SD)
213-1 MLB Network (alternate) (HD/SD)
719 MLB Strike Zone (HD/SD)
DirecTV (Latin America) 656
Dish Network 152 (HD/SD)
478 (HD/SD) Alternate feed
Cable
Available on many U.S. cable systems Check local listings
Rogers Cable (Canada) 415 (HD/SD) (Ontario systems only)
Satellite radio
XM 89
Sirius 209
IPTV
Verizon FiOS MLB Network:
586 (HD)
86 (SD)
MLB Strike Zone:
834 (HD)
AT&T U-verse 1634 (HD)
634 (SD)
VMedia (Canada) 77 (SD)

MLB Network is an American television sports channel dedicated to baseball. It is primarily owned by Major League Baseball,[2] with television providers Comcast (through its NBC Sports Group), DirecTV, Charter Communications and Cox Communications having minority ownership.[3] The channel's headquarters and studios are located in the Secaucus, New Jersey[4] facility which formerly housed MSNBC's studios. MLB Network's studios also house NHL Network with some studio sharing, which came under the management of MLB Advanced Media in mid-2015 and transferred most operations from the network's former Toronto home base. Tony Petitti, former executive producer of CBS Sports, was named the network's first president. Petitti served as MLB Network's president until December 2014 when he was appointed as Chief Operating Officer of Major League Baseball. Rob McGlarry, who worked as Senior and later Executive Vice-president of Business Affairs at MLB Network since 2009, was named the network's second President.[5]

As of February 2015, MLB Network is available to approximately 69,991,000 television households (60.1% of cable, satellite, and telco customers) in the United States.[6]

History

Major League Baseball became the fourth major North American professional sports league to launch its own 24-hour cable network. NBA TV dates back to 1999, the NHL Network to 2001 (though not in the United States until 2007), and the NFL Network to 2003. However, MLB Network is carried in the most households of these four networks, as it is available on all of the top ten video operators in the United States.

MLB Network soft-launched on December 16, 2008 with a rolling automated loop of archival programming and promotions for the network for cable systems that carried the network's transmissions leading up to the January 1 launch. The channel fully launched at 6 PM EST with the premiere of Hot Stove.

In April 2012, MLB Network's standard definition feed shifted to a 16:9 letterbox format. Both of the network's SD and HD feeds now show the same format.

On April 4, 2016, MLB Network debuted a new on-air graphics package optimized for the 16:9 format, replacing the previous on-air look used since the network's New Year's Day 2009 launch.

Carriage

The network has signed contracts with numerous cable and satellite carriers, including DirecTV, Dish Network, Verizon Fios, Cablevision, Charter, Comcast, Cox Communications, Time Warner Cable, Bright House Networks, and AT&T Uverse. In a deal that was pioneered by other sports league owned channels, MLB tied carriage of the MLB Network to the ability to carry the popular out of market MLB Extra Innings package. In return, cable and satellite providers were offered a minority share of the new network.

Satellite radio

On March 26, 2010, it was announced that satellite radio station MLB Home Plate will be rebranded to MLB Network Radio which will simulcast some MLB Network programs such as MLB Tonight and Hot Stove. The switchover began on April 4, the first day of the 2010 MLB season.[7]

Canadian carriage

At launch, no announcement was made about MLB Network availability in Canada, home of the Toronto Blue Jays. Network officials had been in contact with Blue Jays owner Rogers Communications (owner of Rogers Cable, the largest cable provider in Canada) about making MLB Network available in Canada, but emphasized prior to the channel's launch that a deal was not imminent.[8]

In August 2008, Rogers secured Canadian Radio-television and Telecommunications Commission (CRTC) approval for a Canadian digital channel tentatively called "Baseball TV".[9] This license could have been used to launch a localized version of MLB Network with domestic advertising and additional Canadian content, along the lines of NBA TV Canada, which is owned by the parent company of the Toronto Raptors but uses much of the content of the league's U.S. channel NBA TV. It was reported initially that Rogers intended to pursue this approach to bring MLB Network to Canada.[10] However, the licence was issued on the condition the channel launch by August 2011, which did not occur.[9]

Rogers ultimately agreed to sponsor MLB Network's request to be added to the CRTC's list of approved foreign television services, which would permit Canadian cable and satellite providers to import the American feed, as has occurred previously with similar niche-sports services such as Big Ten Network, NFL Network and Golf Channel.[11] The application was published for public comment on June 13, 2012[12] and was approved on November 21, 2012.[13] In the interim, the Rogers-owned Sportsnet One aired selected programs from MLB Network, including Quick Pitch and Intentional Talk.[11]

MLB Network was added to Rogers Cable systems in Ontario on January 8, 2014, in both standard and high definition.[14][15][16] On June 3, 2015, SaskTel announced that it would begin carrying MLB Network.[17]

High definition and 4K

The 720p high definition simulcast of MLB Network launched simultaneously to the regular channel. After much discussion, MLB Network decided to use the 720p format instead of 1080-line-interlace because it believes 720p shows the motion of baseball more accurately and will degrade less when recompressed by cable operators to save bandwidth (most of the regional Fox Sports Networks use the same format). As Mark Haden (VP of engineering and IT of MLB Network) says: "That's our best shot of maintaining quality to viewers."[18] All studio programs and original shows are shot in HD, as well as all self produced games such as those of the 2009 World Baseball Classic and Thursday Night Baseball, as well as simulcasted locally produced games. The network also remastered 30 World Series films in high definition.[19]

On April 14, 2016, it was announced that 25 MLB Network Showcase games will be broadcast in 4K ultra-high definition exclusively on DirecTV in the 2016 season, beginning April 15.[20]

On-air staff

Programming

Live game coverage

Regular season

MLB Network airs several live games a week. These games are blacked out in the participating markets of the two teams (unless listed otherwise). Blacked out markets receive an alternate game or pre-taped programming.

Postseason

In 2012, MLB Network aired its first ever postseason telecasts. The first telecast took place on October 7 and featured the Detroit Tigers hosting the Oakland Athletics at Comerica Park in Detroit for game two of the 2012 ALDS. Matt Vasgersian called the game alongside analyst Jim Kaat. The second telecast took place on October 10 and featured the Washington Nationals hosting the St. Louis Cardinals at Nationals Park in Washington, D.C. for game three of the 2012 NLDS; this was the Nationals first home postseason game since moving to Washington, D.C. at the start of the 2005 season. Bob Costas provided the play-by-play commentary alongside analyst Jim Kaat.[23]

International

International live game coverage self-produced by MLB Network includes the World Baseball Classic and the Caribbean Series.[2] The 2014 Sydney Cricket Ground opening series from Syndey between the Dodgers and Diamondbacks was a co-production between MLB Network and ESPN Australia, along with the Nine Network/GEM, which held the home rights for the broadcasts. Starting 2015 season, MLB Network produces MLB International coverage of the MLB All-Star Game and the World Series.

Spring training

The channel also airs live and tape delayed Spring training games, simulcasted from one of the team's local TV rights holder's feed, or if not available, the spring training complex's internal scoreboard video feed with team radio network audio. These games are also subject to local blackouts.

Other games

The channel also carries live development league games, and occasionally live college games. In August 2009, they aired youth baseball championships, including the RBI World Series and the Cal Ripken World Series. It also airs some games of the Arizona Fall League including the championship.

Fox Saturday Baseball pre-game show

In 2012, MLB Network took over the pre-game production responsibilities for the MLB on Fox package, producing Fox Saturday Baseball and postseason pre-game shows from Secaucus and on-location. The show featured Matt Vasgersian or Greg Amsinger and two analysts from a rotating roster of MLB Network's personalities (Eric Byrnes, Kevin Millar, Dan Plesac, Harold Reynolds, Bill Ripken, or Mitch Williams).[24] The show used Fox's graphics and theme songs. Fox took back control of the pregame show in 2014 when the "Game of the Week" package was eliminated.

Daily shows

MLB Network produces promos for its current MLB Network original series which air on regular basis as well as for films that MLB Network broadcast. MLB Network also airs promos for special events that it airs and different games that it broadcast live.

An MLB Network "ballpark cam" at Yankee Stadium.

Other

Documentaries

Repeats

MLB Strike Zone

MLB Strike Zone is a channel that launched on April 10, 2012 that allows viewers to see every game across MLB, with up-to-the-minute highlights, and live look-ins and updates, without commercials, in a similar format to NFL RedZone. The channel currently airs on Tuesday and Friday nights during the regular season. Dish Network, DirecTV, Verizon Fios Cox Communications, AT&T U-verse and Charter Communications are currently the only providers that offer the channel.[35]

Studios

The Secaucus-based studios have two main sets, both named after famous players. "Studio 3", named in honor of Babe Ruth, serves as the home for all studio programs, while "Studio 42", honoring Jackie Robinson, is a half-scale baseball field where demonstrations by the network's analysts take place, 'Intentional Talk', and 'MLB Now' is presented, along with interview programs where an audience is needed for atmosphere. Studio 42 is also the home of the early rounds of the Major League Baseball Draft. The studio includes seating for over 125 people, along with elements such as a functioning manual scoreboard and a standings wall for each league and division.

With the launch of Intentional Talk in 2011, the hosts Chris Rose and Kevin Millar are not always available in the MLB Network studios. When this occurs, the show is usually shown as a split screen in which Chris Rose is at his house in Los Angeles, CA and Kevin hosts from his house in Austin, TX also known as "Studio 1-5" for Millar's uniform number.

On November 12, 2012, MLB Network introduced a third set, "Studio K", for the new daily morning offseason show, Hot Stove and guests analysts/insiders on 'High Heat'. During the premiere episode, hosts Matt Vasgersian and Harold Reynolds said that the studio was constructed from the building's mail room, explaining its small size.[36]

In 2015, the network introduced a new set, "Studio 21", named in honor of Roberto Clemente.[37][38]

The network had planned to launch permanent studios from a new tower in Manhattan's Harlem neighborhood by 2011.[39] However, because of the 2008 financial crisis, the building project was scaled back and later canceled in late November 2008.

With the August 2015 announcement that MLB Advanced Media would take over the digital properties of the National Hockey League, it was announced that NHL Network would relocate its studios and operations to the facilities of MLB Network.[40][41] The channel temporarily originated its studio programming from Studio K and Studio 21, until the completion of a dedicated studio in April 2016.[42] In honor of the NHL Stadium Series playing at the Colorado Rockies' Coors Field, a scale hockey rink was built on Studio 42 in February 2016 for cross-promotional appearances on NHL Network and MLB Network.[43]

See also

References

  1. MLB Owners Approve Plans For Extra Innings, MLB Network
  2. 1 2 Fisher, Eric; Ourand, John (2008-03-31). "Fitting the pieces of the MLB Network". Sports Business Journal. Retrieved 2008-04-15.
  3. John Helyar (2007-12-27). "In stare-down with Big Cable over Pats-Giants, the NFL blinked". ESPN.com. Retrieved 2007-12-27.
  4. MLB Network Headquarters, 40°47′05″N 74°04′19″W / 40.78475°N 74.07188°W
  5. "Rob McGlarry named president of MLB Network". Major League Baseball.
  6. Seidman, Robert (February 22, 2015). "List of how many homes each cable network is in as of February 2015". TV by the Numbers. Zap2it. Retrieved March 14, 2015.
  7. MLB Rebrands XM Radio Channel to MLB Network Radio - Extending television brand, programs to satellite radio service Broadcasting & Cable March 26, 2010
  8. Marcus DiNitto, MLB Network: What you will see on Jan. 1, Sporting News, November 22, 2008
  9. 1 2 Broadcasting Decision CRTC 2008-171
  10. William Houston, "Baseball TV may launch this year", The Globe and Mail, January 7, 2009
  11. 1 2 Rogers Communications Partnership / The MLB Network International LLC (2012-06-01). "CRTC Application 2012-0699-6: Addition to the list of non-Canadian programming services authorized for distribution – MLB Network (ZIP / PDF)". Retrieved 2012-06-13.
  12. Canadian Radio-television and Telecommunications Commission. "Broadcasting Part 1 Applications Open for Comment". Retrieved 2012-06-13. (Posted deadline for public comment: Friday, July 13, 2012)
  13. Canadian Radio-television and Telecommunications Commission. "Broadcasting Decision CRTC 2012-637". Retrieved 2012-11-21.
  14. "Rogers Renews Partnership with Major League Baseball". Sportsnet. 2014-01-08. Retrieved 2014-01-11.
  15. "Free preview". Rogers Communications. Retrieved 2014-01-11.
  16. Stoeten, Andrew (2014-01-08). "HELLO KEVIN MILLAR!: The MLB Network Arrives In Canada, Apparently". theScore Inc. Retrieved 2014-01-08.
  17. SaskTel (June 3, 2015). "New channel alert! MLB Network is coming soon to maxTV! sktl.ca/fmT" (Tweet) via Twitter.
  18. MLB Steps Up to the Plate Broadcasting & Cable December 17, 2008
  19. Multichannel News 12/27/08 MLB Network Transferring 30 World Series Films to HD Format
  20. "DirecTV to Carry MLB Network Games in 4K Ultra HD". Variety. Retrieved 14 April 2016.
  21. 1 2 MLB Network: Ready For Opening Day With New Games Packages, More Subs, Advertisers Multichannel News March 28, 2011
  22. "MLB Network announces first live game schedule for 2010 MLB Regular Season". Major League Baseball. Retrieved 6 October 2014.
  23. MLB Network To Televise Postseason And Regular Season Game Programming Through 2021, MLB.com, October 2, 2012
  24. FOX, MLB Network team on pregame show Fox Sports, March 21, 2012
  25. 1 2 "MLB Network signs Vasgersian". MLB.com. 2008-11-05. Retrieved 2008-11-08.
  26. "MLB Network schedule April 13, 2009". Major League Baseball. Retrieved 6 October 2014.
  27. "Clubhouse Confidential". mlb.com. MLB Advanced Media, L.P. Retrieved 24 January 2012.
  28. Epstein, Jason. "Clubhouse Confidential: 'The Show for the Thinking Fan'". nationalreview.com. National Review Online. Retrieved 24 January 2012.
  29. "MLB Network 1/1/09 Schedule". Major League Baseball. Retrieved 6 October 2014.
  30. "MLBNetwork schedule April 6, 2009". Major League Baseball. Retrieved 6 October 2014.
  31. Costas Joins MLB Network's Team Multichannel News February 3, 2009
  32. Mcall.com Joe Torre defends book at first signing session in New York
  33. "Baseball IQ". mlb.com. MLB Advanced Media, L.P. Retrieved 24 January 2012.
  34. "MLB Network to televise 2009 World Baseball Classic". Major League Baseball. Retrieved 6 October 2014.
  35. "MLB Network Strike Zone". mlb.com. MLB Advanced Media, L.P. Retrieved 13 April 2012.
  36. "Hot Stove". Season 1. Episode 1. Seacacus, New Jersey. 2012-11-12. MLB Network.
  37. "MLB Network to debut new studio and morning show for opening day". For The Win.
  38. "TVTechnology: Inside MLB's Studio 21". tvtechnology.com.
  39. MLB Network's Harlem plans an unnecessary distraction Sports Business Journal August 4, 2008
  40. "Pro Baseball's Streaming Video Unit Gets Ready for a $3 Billion Spinoff by Adding Pro Hockey". Re/code. Vox Media. Retrieved 4 August 2015.
  41. "MLB's Tech Unit Wins NHL Streaming Business". The Wall Street Journal. Retrieved 4 August 2015.(subscription required)
  42. "What we know about the NHL on TV, radio and streaming media in 2015-16". Awful Announcing. Retrieved 8 October 2015.
  43. "MLB and NHL Networks to cross-promote this weekend's NHL Stadium Series game in Denver". Awful Announcing. Retrieved 25 February 2016.


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