Phalaphala FM
Phaphala FM is a South African radio station operating through SABC, South Africa's government owned national broadcaster. Phalaphala broadcast in the Tshivenda language and can be received mainly in Gauteng and Limpopo provinces. The station‘s Music format is Middle of the Road Format (MOR) with Mid Tempo Bit.[1]
History
Phalaphala FM was born on the 2nd of February 1965 and came into being after a merge between Radio Venda and Radio Thohoyandou in 1998. The two radio stations of different backgrounds with the one being Venda Bantustan origin and the other being a SABC public broadcaster. Radio Thohoyandou had a commercial wing which did broadcast in English and did not have the same license conditions as Radio Venda. The station broadcasts out of Limpopo in Tshivenda.[1]
Coverage & Frequencies
Coverage Areas & Frequencies[1]
| Area |
Freq. MHz |
| Pretoria | 100.1 |
| Johannesburg | 107.8 |
| Potgietersrus | 103.1 |
| Tzaneen | 99.1 |
| Louis Trichardt | 90.7 |
| Punda Maria | 87.9 |
| Sibasa | 106.9 |
| Gaba | 88.2 |
| Molema | 93.0 |
| Malamba | 99.5 |
| Mpzema | 101.6 |
| Mavhunga | 104.7 |
| Dzamba | 93.3 |
| Tshamavudzi | 100.5 |
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Broadcast time
Target audience
- Ages 16 – 24 (43%)[1]
- Ages 25 – 34 (20%)[1]
- Ages 35 – 49 (21%)[1]
- Female (51%)[1]
- Male (49%)[1]
- LSM 1-4 (46.6%)[1]
- LSM 5-6 (42.9%)[1]
- LSM 7-10 (10.5%)[1]
Estimated Listenership[3]
|
7 Day |
Ave. Mon-Fri |
| May 2013 |
739 000 |
447 000 |
| Feb 2013 |
1 024 000 |
579 000 |
| Dec 2012 |
1 007 000 |
570 000 |
| Oct 2012 |
969 000 |
543 000 |
| Aug 2012 |
1 021 000 |
575 000 |
| Jun 2012 |
1 031 000 |
599 000 |
References
- 1 2 3 4 5 6 7 8 9 10 11 Phalaphala FM Website (About)
- ↑ The Annual Guide to Radio in South Africa (AdVantage 2012). Media 24. 2012.
- ↑ SAARF RAMS (Presentations)
External links
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