Parisienne (cigarette)

A package of Parisienne Jaunes with the German warning message "Smoking can kill"

Parisienne is a brand of cigarette owned by British American Tobacco manufactured in Boncourt, Switzerland.

Cigarette

Parisienne is one of the most popular cigarette brands in Switzerland. Despite its level of popularity, both domestically and internationally, the brand is very rare outside Switzerland.

Though Parisienne Jaune is the most widely bought kind, the cigarettes come in the following varieties of increasing strength: Ciel, Orange, Bleue, Verte, Jaune, Noire, Super. The brand is also sold as rolling tobacco.^[1]

Parisienne People

The brand was originally called Parisienne People. In the late 1990s, a number of internationally renowned film directors, including Jean-Luc Godard, David Lynch, Emir Kusturica and the Coen Brothers, created advertisements for the brand under the old name. These shorts were shown in cinemas across Switzerland before the film trailers.^[2] The directors were given free rein with the adverts and the directorial style of each can clearly be distinguished in their respective shorts.^[3]

References

1. ↑ http://www.parisienne.ch
2. ↑ http://www.lynchnet.com/ads/
3. ↑ http://curtisway.blogspot.com/2008/04/parisienne-people.html

External links

• Parisienne Official Website

British American Tobacco
Subsidiaries	Current Bentoel Group (85%) Pakistan Tobacco Company P.J. Carroll & Company Souza Cruz Bigott Nobleza Piccardo Ceylon Tobacco Company House of Prince Imperial Tobacco Canada Former Integrated1 Batus Inc. Brown & Williamson Murray, Sons and Company Rothmans International Sold Allied Dunbar British American Racing The Crescent Cunliffe-Owen Aircraft Eagle Star Insurance Farmers Insurance Group Frederick & Nelson Gimbels Kohl's Marshall Field's
Brands	Current Benson & Hedges Carroll's Craven A Cutters Choice du Maurier Dunhill Everest HB Kent King's Kool Lucky Strike Pall Mall Parisienne Peter Stuyvesant Player's Prince Rothmans State Express 555 Sweet Afton Tekel Viceroy Vogue Winfield Former Elita
People	Hugo Cunliffe-Owen James Buchanan Duke Sir Joseph Hood, 1st Baronet Jan du Plessis Nicandro Durante Richard Burrows
Other	Export House
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