O.C.T. Mami

O.C.T. Mami
Industry clothing
Founded 1997 (1997)
Headquarters Putuo District, Shanghai, China
Products maternity wear
Website www.octmami.com

O.C.T. Mami (simplified Chinese: 十月妈咪; traditional Chinese: 十月媽咪; pinyin: Shíyuè Māmi "October Mommy") is a Chinese maternity wear brand and manufacturer, headquartered in Putuo District, Shanghai.[1] As of 2014 it is the largest such company in the country.[2] The "O.C.T." in the company's English name refers to October, the tenth month of the year. In Chinese belief a pregnancy is ten months long.[3]

It was founded in 1997 by Zhao Pu "Paul" (赵 浦[4]),[2][5] a graduate of Nanjing University,[2] and his wife, Tu Wenhong (涂文虹[4]).[5] Zhao had worked for an apparel manufacturer based in Taiwan before starting O.C.T. Mami.[6]

In 2007 the company's annual revenue was 70 million RMB ($9.6 million USD). That year the company signed a deal for the endorsement of Taiwanese actress Dee Hsu, as part of its advertising campaign.[5]

References

  1. ↑ "Contact Us." O.C.T. Mami. Retrieved on May 20, 2015. "地址：上海市普陀区金沙江路1340弄172支弄A区16号楼2-3楼 （新曹杨高新技术工业园 ）"
  2. 1 2 3 Chan, Savio (陳少宏) and Michael Zakkour. China's Super Consumers: What 1 Billion Customers Want and How to Sell it to Them. John Wiley & Sons, 2014. Online: p. 164. ISBN 1118834747, 9781118834749. -- print: ISBN 978-1-118-83474-9 p. 164. (Subsection "Baby Boom", in Chapter 18: Marketing)
  3. ↑ Chan, Savio (陳少宏) and Michael Zakhour. China's Super Consumers: What 1 Billion Customers Want and How to Sell it to Them. John Wiley & Sons, 2014. Online: p. 166. ISBN 1118834747, 9781118834749. -- print: ISBN 978-1-118-83474-9 p. 166. ("Baby Boom", start p. 164, in Chapter 18: Marketing)
  4. 1 2 Yang, Weiwei (杨维维). "赵浦：十月妈咪初长成" (Archive). Forbes China. August 28, 2012. Retrieved on May 27, 2015.
  5. 1 2 3 Li, Shanyou, S Ramakrishna Velamuri, Dong Liang and Xu Leiping. "Balancing online and offline" (Archive). Business Today (Indian business magazine). April 12, 2015. Retrieved on May 20, 2015.
  6. ↑ Chan, Savio (陳少宏) and Michael Zakkour. China's Super Consumers: What 1 Billion Customers Want and How to Sell it to Them. John Wiley & Sons, 2014. Online: p. 165. ISBN 1118834747, 9781118834749. -- print: ISBN 978-1-118-83474-9 p. 165. ("Baby Boom", start p. 164, in Chapter 18: Marketing)


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