Noren

Traditional fabric shop in Nara with noren in front of the entrance

Noren with the ゆ sign, marking a bath house

Noren (暖簾) are traditional Japanese fabric dividers, hung between rooms, on walls, in doorways, or in windows. They usually have one or more vertical slits cut from the bottom to nearly the top of the fabric, allowing for easier passage or viewing. Noren are rectangular and come in many different materials, sizes, colors, and patterns.

Exterior noren are traditionally used by shops and restaurants as a means of protection from sun, wind, and dust, and for display of shop name or logo. Names are often Japanese characters, especially kanji, but may be mon emblems, Japanese rebus monograms, or abstract designs. Noren designs are generally traditional, as they are associated with traditional establishments, but modern designs also exist. Interior noren are often used to separate dining areas from kitchen or other preparation areas, also serving to prevent smoke or smells from escaping.

Sentō (commercial bathhouses) also place noren across their entrances, typically blue in color for men and red for women with the kanji 湯 (yu, lit. hot water) or the corresponding hiragana ゆ. They are also hung in the front entrance to a shop to signify that the establishment is open for business, and they are always taken down at the end of the business day.

Because a noren often features the shop name or logo, the word in Japanese may also refer to a company's brand value. Most notably, in Japanese accounting, the word noren is used to describe the goodwill of a company after an acquisition.