Nesto Hypermarket
| Industry | Retail |
|---|---|
| Founded | 2004 |
| Headquarters | Ajman, UAE |
Number of locations | 41 |
Area served | |
Key people | A.R.Mohammed Abdullah (Chairman) [1] |
| Revenue | Dh 7.3 billion (2015) |
Number of employees | 5000[2] (2016) |
| Parent | Western International Group |
| Website |
www |
Nesto Hypermarket is a well-known name across homes in the Gulf region. Founded by Mr. K P Basheer, Chairman of Western International Group in 2004 and led by directors Mr. Siddique Pallolathil & Mr.Jamal Kp, Nesto has been one of the fastest growing retail chains in the Gulf Cooperation Council (GCC) locations.
The Group’s tagline – ‘Nesto, all that you need’ – represents the company’s vision of being a one-stop shop for the people in the region. It caters to the multi-ethnic community residing in all its locations and therefore, stocks a huge amount of international products besides the locally manufactured items. With its headquarters in Ajman, the company has 41 outlets in the GCC locations and employs over 5000 people of various nationalities.
History
Nesto opened its first supermarket in 2004, in Dubai and now there are several Nesto outlets in the Emirates of Dubai. The company later started more stores, only to become a popular household name across the United Arab Emirates.
After opening the first Nesto hypermarket in KSA in 2008, the Group focused on plans of expansion across cities. Soon branches of its hypermarket could be seen almost everywhere.
Locations
As of 2016, UAE itself has 18 hypermarkets, Kuwait has 7, the Kingdom of Saudi Arabia has 8, Bahrain has 10 and Oman has 1 branch of Nesto’s hypermarket.
Operations
In all, there are 41 Nesto outlets present in various formats, including hypermarkets, supermarkets and stores in the Gulf Cooperation Council (GCC). Sharjah will soon see Arab Mall, Nesto hypermarket opening up and this one will be the company’s 42nd store.
Nesto Loyalty Cards – Inaam
The Nesto Hypermarket has launched ‘Inaam Card’ to replace the ‘My Nesto Card’, which was a part of their loyalty program for customers in the UAE. ‘Inaam’ offer Nesto’s loyal customers several special privileges and rewards, every time they shop. The card users can earn points on every AED 5 spent at any of the Nesto outlets in the UAE and redeem them later.
For shoppers in Kuwait and Bahrain, the Nesto loyalty program still continues accepting the original ‘My Nesto Card’. Loyal customers in these locations, can shop and earn points, which can be accumulated and redeemed later, in the form of gift vouchers for future purchases.
See also
References
- ↑ "Western International Chairman Message". Retrieved 2016-06-01.
- ↑ "K.P. Basheer: From humble beginnings to soaring heights". Retrieved 2016-06-01.