mydala
Private | |
Industry | Internet |
Founded | November 2009 |
Founder |
Anisha Singh Ashish Bhatnagar Arjun Basu |
Headquarters | New Delhi, India |
Area served | India |
Key people |
Anisha Singh Ashish Bhatnagar Arjun Basu Nidhika Sharma Jain |
Services | Electronic Commerce Mobile Commerce |
Number of employees | 300+ (2014) |
Website |
mydala |
mydala is a local services marketing platform headquartered in India.
History and growth
The company was founded in 2009 by Anisha Singh, Ashish Bhatnagar and Arjun Basu. mydala was launched in November 2009.[1] The company's name, "mydala," comes from the Sanskrit word dala ("group"), reflecting the principle of its 'group buying’ niche.[2]
mydala[3] is a marketing platform, which connects merchants and consumers through channels on the Web, WAP, and mobile applications.[4]
In 2011, the mydala network had a reach of over 200 million users throughout India.[5] By 2014, it had partnerships with over 100,000 merchants in over 190 cities in India, with the potential to reach more than 100 million users through the internet, mobile devices, and TV platforms.[6]
In 2015, Bharti Airtel, the country's largest cellular operator, collaborated with mydala[7] to offer free coupons on recharges.
Funding
mydala has received two rounds of funding. The company was initially funded by promoters and an investment of INR 1.1cr from a group of angel investors, which included the founders of CX Partners.[8] Secondly, in 2011, mydala raised venture capital totalling US$6 million from Info Edge (India) Ltd.[9]
Recognition
- CEO & founder, Anisha Singh,[10] was conferred the ‘Women Leadership Award’ at the World Women Leadership Congress in 2014[11] and the 'Leading Woman in Retail' Award in 2012.[12][13][14]
See also
References
- ↑ mydala.com Eyes Rs; November 21, 2012.
- ↑ mydala.com: Big Discounts with Online Group Buying; My Bangalore online; April 14, 2010.
- ↑ Mydala.com aims for 10 lakh merchants on its platform in 3 years; ETRetail.com; August 12, 2015
- ↑ Mobile coupon firm Mydala eyes 50-million app downloads by 2016;ETTelecom.com; April 21, 2015.
- ↑ mydala is the 115th Most Popular Site in India; EFY Times; July 21, 2011.
- ↑ How Deal Site mydala Turned Profitable, Sold to Bharat and Fgured out Jugaad; Next Big What online; October 28, 2013.
- ↑ "Now, free coupon with every Airtel recharge". Business Standard. March 19, 2015.
- ↑ Ajay Relan, 3 Others Invest $250K In Group Buying Site mydala; VC Circle; November 23, 2010.
- ↑ mydala Raises Rs.18cr From Info Edge to Invest in Marketing and Expansion; Tech Circle; October 3, 2011.
- ↑ 7 qualities that would make every female entrepreneur a winner! Hear it from a winner herself; Business Insider; Sept 11, 2015
- ↑ Mydala.com CEO & Founder Anisha Singh Conferred ‘Women Leadership Award’ at the World Women Leadership Congress 2014; APN News; April 8, 2014
- ↑ mydala.com CEO Conferred 'Leading Woman In Retail' Award; EFY Times; January 11, 2012
- ↑ Six things aspiring women entrepreneurs should do this year;Dailyo.in; January 6, 2015
- ↑ Inspiring Stories Of Indian Women Entrepreneur: How They Stood Against The Society & Worked Against The Odds; inc42.com; March 8, 2015