Mountain Warehouse

A Mountain Warehouse store in Keswick, Cumbria, which was formerly a Woolworths store

Mountain Warehouse is a British outdoor retailer selling equipment for hiking, camping, skiing, cycling, running and fitness.

Founded in 1997 by Mark Neale; Mountain Warehouse has grown from a single outlet store to over 240 stores in the UK, Europe and North America.

History

In 1997 Mountain Warehouse was founded as the retail partner of Karrimor International, the UK based outdoor clothing and equipment manufacturer.[1] Investment company 21 Invest (now Investindustrial) were Karrimor’s lead investor.[2]

21 Invest sold Karrimor’s core business to South African leisure group Cullinan Holdings in February 1999.[3] The stores, that were initially branded Karrimor, were subsequently re-branded to Mountain Warehouse. Mountain Warehouse sold multi-branded outdoor clothing and equipment as well as its recently launched own brand of clothing.[4]

In August 2002 NBGI Private Equity acquired the business from 21 Invest and managing Director Mark Neale buying a majority stake in the company. CEO Neale reinvested most of his proceeds into the new acquisition. In the years that NBGI worked with Mountain Warehouse their own brand product offering increased from 5% to 80%.[5]

In July 2007 Arev, via KCAJ, its Icelandic investment fund, acquired a £15m business stake in a tertiary buyout from NBGI Private Equity. A majority shareholding was procured by Mountain Warehouse management.[6]

In August 2010 the private-equity arm of Lloyds Banking Group, LDC, took a 23% minority stake in the business as part of a £47m buyout. The mid-market private equity division more than doubled its original investment.[7]

In November 2013 the management team led by founder and CEO Mark Neale bought out minority shareholder LDC to take full ownership of the retail chain. Mr Neale personally owns 85% of the business. The £85m deal was backed by the Royal Bank of Scotland and asset management firm Alcentra.[8]

Stores

Mountain Warehouse has over 240[9] stores in the UK, North American, Europe, including stores in Dublin, Ireland, Vienna, Austria, and stores in Poland including Warsaw.

The first Mountain Warehouse store opened in 1997. By August 2002 Mountain Warehouse had opened a further 13 stores in factory outlet centres in the UK and one in Vienna, as well as three concession stores in UK garden centres. [2]

The London Covent Garden store was the first of Mountain Warehouse’s high street stores. There are four Mountain Warehouse stores in London the others being on Regent Street, in Putney, and the newest that opened Fulham in December 2013.

Mountain Warehouse purchased six of former Woolworths sites,[10] including Fort William, Scotland,[6] St Ives, Cornwall[11] and Buxton, Derbyshire.[12]

Mountain Warehouse has continued to secure premises in market towns and locations popular with walkers and holidaymakers.[13]

Mountain Warehouse has opened its first North America outlet store in Toronto, Canada early 2014.[14] It has since further expanded to other North American locations including New Jersey, United States[15] and Vancouver, Canada.[16]

Mountain Warehouse’s headquarters are located in Victoria, London.

Products

Mountain Warehouse has grown from a stock clearance business selling only branded products to a business that sells mainly own brand clothing, footwear and equipment.[17] In 2004 own brands including Mountain Life, Parallel and Snapdragon made up 10% off the businesses products but by 2007 own brand products made up 65%.[8]

In 2010 the retailer introduced a more technical clothing range, Mountainlife Extreme. The Mountainlife Extreme clothing range was designed to compete with higher end brands such as The North Face and Berghaus.[18]

The Mountainlife and Parallel branding has gradually been phased out with all clothing, footwear and equipment now branded with Mountain Warehouse. Mountainlife Extreme was replaced by Mountain Warehouse Extreme, with footwear, accessories and equipment also included in the range.

References

  1. ↑ "Archived copy". Archived from the original on March 10, 2014. Retrieved March 10, 2014.
  2. 1 2 "Archived copy" (PDF). Archived from the original (PDF) on February 1, 2014. Retrieved August 6, 2013.
  3. ↑ "Archived copy". Archived from the original on March 10, 2014. Retrieved August 16, 2013.
  4. ↑ "NBGI Private Equity "NBGI PE" - Investment detail". Nbgipe.com. Retrieved 2016-06-16.
  5. ↑ "LDC sells Mountain Warehouse to management". Unquote.com. 2013-11-04. Retrieved 2016-06-16.
  6. 1 2 "Archived copy". Archived from the original on March 10, 2014. Retrieved March 10, 2014.
  7. ↑ "Mountain Warehouse ends private equity backing and takes full control". Growthbusiness.co.uk. 2013-11-04. Retrieved 2016-06-16.
  8. 1 2 Ruddick, Graham. "Mountain Warehouse peaks at £85m". Telegraph. Retrieved 2016-06-16.
  9. ↑ "Outdoor retailer Mountain Warehouse to launch first TV advert made by SWC Partnership in Tunbridge Wells". Retrieved 2016-09-21.
  10. ↑ Wallop, Harry. "What happened to all the Woolworths shops?". Telegraph. Retrieved 2016-06-16.
  11. ↑ Soult, Graham. "The new occupants of Cornwall's ex-Woolies - plus one that's still empty - Soult's Retail View". Soultsretailview.co.uk. Retrieved 2016-06-16.
  12. ↑ "Woolies' new life". Buxton Advertiser. 2009-03-19. Retrieved 2016-06-16.
  13. ↑ "News". LDC.co.uk. Retrieved 2016-06-16.
  14. ↑ "Mountain Warehouse to further expand into Canada". Retail-insider.com. Retrieved 2016-06-16.
  15. ↑ "New outdoors retailer coming to Grove City Premium Outlets". Bizjournals.com. Retrieved 2016-06-16.
  16. ↑ "Store Locator". Mountainwarehouse.com. Retrieved 2016-06-16.
  17. ↑ White, Dominic (2007-07-12). "Mountain Warehouse buyout". Telegraph. Retrieved 2016-06-16.
  18. ↑ "News". Ldc.co.uk. Retrieved 2016-06-16.

External links

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