Michael Braun (industrialist)

Johann Michael Braun, (August 5, 1866 – July 21, 1954) was a German industrialist and pioneer of the undergarment industry. Together with corsetmaker Johann Gottfried Spiesshofer he established the corsetry manufacturer “Spiesshofer & Braun” in Heubach (Württemberg) in 1886. From 1902 onwards the company traded under the name “Triumph” as this was considered a more memorable brand name.^[1] Having started off with six sewing machines and six employees in a barn, the company had annual sales of 1.7 billion Euros in 2009, and 37’515 employees. Still family owned, by now the multinational manufacturing and marketing organization operates in 120 countries around the globe. It is one of the leading underwear companies in the world and sells its product primarily under the core brands Triumph®, sloggi®, Valisère® and HOM®.^[2]

Michael Braun was married to Anna Helena Spiesshofer, daughter of co-founder Johann Gottfried Spiesshofer. They had four children.

In memory of Michael Braun and his wife, every year on the 29th of October church bells of Heubach’s St.-Ulrich Church ring as Michael and Helena Braun once donated the bells.^[3]

Honors

• Großes Verdienstkreuz der Bundesrepublik Deutschland (Commander's Cross of the Federal Republic of Germany)
• Honorary citizen of Heubach (Württemberg)

Notes

References

• Braun, Curt (2007). Vom Mieder zum Dessous - eine Kultur- und Produktgeschichte der Miederwaren in Deutschland (in German). Frankfurt am Main: Deutscher Fachverlag. ISBN 3-87150-880-2. 

From corsetry to lingerie – a cultural history of corsetry in Germany

External links

• History of Triumph International