Merging Global Technologies
 | |
| Private | |
| Industry |
Media Internet Digital Markeitng Google Adwords Marketing |
| Founded | November 2009 |
| Founder | Danny DeVall |
| Headquarters | Nashville, Tennessee, U.S. |
Area served | U.S. |
Key people | Danny DeVall, CEO & Chairman |
Number of employees | 1-15 (2015) |
| Website |
www |
Merging Global Technologies (MGT) is an American technology company headquartered in Nashville, Tennessee. The company has a very specialized and unique Google Partnership,[1] and is currently the only Partner that does not act as an Ad agency, Ad exchange, or an Adwords reseller. MGT maintains its own platform and Adwords account specifically to drive traffic to the MGTLocal platform, ensuring the integrity of the system and always following the rules that have been put in place by Google to insure a fair market. The company’s digital marketing trademark platform, MGTLocal, is the first and, currently, the only display/search hybrid in the industry. MGT was founded by Danny DeVall in 2009 because of the accomplishments of two previous internet enterprises, AccessMurfreesboro and Local Business Marketing Corporation.
AccessMurfreesboro
Danny DeVall, was first introduced to the idea of an internet business in the spring of 2005. Subsequently, Mr. DeVall did extensive research on the internet industry and the population and number of businesses in ten different local communities in the surrounding Nashville, Tennessee area. During that year, Mr. DeVall invested substantially in research and purchases of internet service providers, search marketing programs, and community based portal systems. Deciding on Murfreesboro, Tennessee and the Ready Portal System offered by Access Local Net, Inc., Mr. DeVall purchased the two year community portal license agreement. This was somewhat like purchasing an internet franchise. “AccessMurfreesboro”, the name given to the community portal, became a live website on January 3, 2006. In the first three months of 2006, Mr. DeVall spent the majority of the marketing budget on the three major search engines (Google, Yahoo, and MSN - now Bing). Finally, after dealing with the business owners in the local community day in and day out, Mr. DeVall learned that the most cost-effective and “trackable” form of advertising for his local business clients’ was Google’s search engine marketing. Without having the million dollar budget of the national companies/competitors, he had to find a way to be win and "beat them" on Google. So, Mr. DeVall mastered Search Engine Marketing and Web Analytics which helped him to develop a proprietary, breakthrough Google Adwords Maximization Algorithm (GAMA). That algorithm catapulted his company's ability to surpass all of its competitors (national & local) in the Search Market. After 12 months of perfecting the business model, Mr. DeVall trained five other license affiliates in smaller, larger, and similar size communities. After following Mr. DeVall’s business plan, all five affiliates generated internet traffic and revenue more than or equal to the production of AccessMurfreesboro.
Local Business Marketing Corporation
After the fifth successful duplication of the business model in May 2007, Mr. DeVall decided there was sufficient data to implement the business plan nationwide. DeVall then began the arduous process to start the company Local Business Marketing Corporation (LBM). The first order of business was to acquire ALL rights to the Google Adwords Maximization Algorithm. Utilizing his own funds and raising the same in private equity, the rights were purchased and the management and sales team were assembled. After raising the necessary holding capital ($7 MM) for a corporate loan, LBM launched in mid-July 2008. Due to the financial sector crash and the subsequent recession, LBM was never properly funded as the corporate cash-flow loans were rescinded. Although on pace to reach "break-even" as projected, in December 2008, the company suspended operations and downsized from 25 employees to a single employee. DeVall then concentrated his efforts on securing a National Account that would ensure immediate company profitability. In mid-2009, with over 2 1/2 years of retention and proven numbers of an insurance account with a representative of State Farm, DeVall secured a demonstration meeting with the CEO of First Acceptance Insurance Corporation (NYSE: FAC). That meeting won a three-month trial to prove the system. The results for First Acceptance were 100% conclusive that DeVall's internet marketing system worked on a national level, as their internet leads almost doubled from June to the month of July. Unfortunately, the results were also conclusive that First Acceptances' internal systems and Internet infrastructure were not in place to take advantage of the increased traffic. With the new information, LBM maintained its Google partnership and rose to the top as the only Google Adwords Supplemental platform in the market. In late 2009, DeVall extended an offer to purchase LBM and its assets from its shareholders. He submitted his executive summary, business plan, and National Ad Information/Proof to several venture capital firms. Upon receipt of the entire corporate book and completion of numerous due diligence processes, the company was offered venture capital on the stipulation that over 51% of control must be given up. DeVall chose not to relinquish control and instead utilize smaller private equity to weather the recession. In late 2011, to protect the proprietary information from being copied or duplicated, the MGTLocal portal was pulled from active viewership on the internet and the demo site was instead implemented.
Merging Global Technologies, Inc became a Delaware C-Corporation on November 2, 2009. Pulling the MGTLocal platform to protect the system, and after relentlessly pursuing venture capital, but not willing to give up control of the algorithm, the company pursued a smaller private equity investor to help in the signing the first of its national clients for the initial "Focus Five" marketing program. As of November 2014, MGT:
- found Mark McDonald as the right fit for a primary investor and closed the initial seed-funding round;
- Upgraded and re-launched the MGTLocal Portal System;
- Signed its first national client, Progressive Insurance, for a December 1, 30-day test/roll-out; 4) Delivered the promised system and traffic volume; 5) Retained Progressive Insurance after test-run; 6) Signed second national client, Get Insured 24/7;[2] and, 7) Won, Best in Hermitage in 2015 for internet marketing.[3]