Mailjet
| Private | |
| Industry | Technology |
| Founded | 2010 |
| Founder | Julien Tartarin, Wilfried Durand |
| Headquarters | Paris, France |
| Website | mailjet.com |
Mailjet is a Paris-based, all-in-one Email Service Provider (ESP) that allows businesses to send both marketing and transaction email. Founded in 2010 by Julien Tartarin and Wilfried Durand, the company now serves over 35,000 customers. Mailjet is one of the startups taken on by SaaS Startup studio eFounders. eFounders was first founded in 2011 by Thibaud Elziere.[1][2][3][4][5]
Growth
Mailjet initially raised $300,000 through eFounders in 2012, then $3.3 Million through Series A later that year and a further $3 Million in 2014 through Alven Capital, eFounders and private investors. Mailjet reached the 1 Billion emails sent mark in mid 2012. In 2015 it raised an additional $11 Million through Alven Capital, Iris Capital and Seventure Partners to grow its team to 100+ employees, with the aim to attract larger clients. [6][7][8][9]
In a continuous effort to fight against spam and messaging abuse, Mailjet was granted membership with MAAWG, the messaging anti-abuse working group.[10]
General
Mailjet's cloud platform allows users to create both email marketing campaigns and send transactional email via their website or CRM. In 2014 Mailjet, added a new feature named 'A/X testing' to allow users go beyond traditional A/B testing, and test up-to 10 different variations.[11][12]
In June 2015, Mailjet released their latest template builder named 'Passport'. This is a design tool that helps their users create email newsletters using drag and drop functionality, whilst creating a responsive email. It is built on ReactJS, which is known to be the same technology Facebook uses for their user interface. [13][14]
Mailjet launched its open source markup language, MJML, at the beginning of 2016. MJML aims to simplify the development of email responsive design, enabling developers to create beautifully rendered emails in the most popular email clients. In June 2016, Mailjet launched its Email Automation feature, continuing the development of its cloud platform. The tool is designed to give SMBs the same tools as their larger enterprises at an affordable cost. [15][16]
References
- ↑ "Mailjet SAS". bloomberg.com. Bloomberg.
- ↑ "Mailjet SAS". bloomberg.com. Bloomberg.
- ↑ "Mailjet – Another Great European Startup". http://www.dreamstake.net/. Dreamstake. Retrieved 19 June 2012. External link in
|website=(help) - ↑ "Mailjet Review – Stay on Top of Email Campaigns". http://www.business2community.com/. Business 2 Community. Retrieved 11 December 2011. External link in
|website=(help) - ↑ "Mailjet". https://www.crunchbase.com. CrunchBase. External link in
|website=(help) - ↑ "Mailjet". https://www.crunchbase.com. CrunchBase. External link in
|website=(help) - ↑ Perez, Sarah. "Scrappy Cloud-Hosted Emailer Mailjet Raises $3.3 Million". http://techcrunch.com/. Tech Crunch. Retrieved 29 November 2012. External link in
|website=(help) - ↑ Perez, Sarah. "Cloud Emailer Mailjet Hits 1 Billion Emails Sent, Launches Apps For Tracking Emails In Real Time". http://techcrunch.com/. Tech Crunch. Retrieved 18 April 2012. External link in
|website=(help) - ↑ Dillet, Romain. "Mailjet Raises Another $11 Million To Scale Its Unified Marketing And Transactional Email Service". TechCrunch. Retrieved 2016-08-17.
- ↑ "Member Roster". www.m3aawg.org.
- ↑ "Mailjet SAS". bloomberg.com. Bloomberg.
- ↑ "With A/x testing, Mailjet helps marketers compare up to 10 different versions of emails before sending". thenextweb.com. The Next Web.
- ↑ "ReactJS". ReactJS. ReactJS.
- ↑ "Mailjet Launches Passport, the Easy Way to Create Beautiful Emails". PressKing. PressKing.
- ↑ "Mailjet's MJML Launches: Open Source Markup Language Cuts Coding Complexity from Emails". VentureBeat. Retrieved 2016-08-17.
- ↑ "Small business 'unaware of benefits of programmatic marketing'- survey - Digital Intelligence daily digital marketing research". www.digitalstrategyconsulting.com. Retrieved 2016-08-17.