M-Azing

M-Azing

Wrapper of an M-Azing bar.
Product type Candy
Owner Mars, Incorporated
Country United States
Introduced 2004

M-Azing is a candy bar manufactured by Mars, Incorporated. M-Azing is a milk chocolate candy bar with M&M's Minis chocolate candies inside. It has been available in crunchy and peanut butter flavors, in singles and miniatures varieties.

History

The product was originally introduced in Singles and Funsize formats in 2004. In 2005, a Minis format was launched. In 2006, the company discontinued all but the Crunchy Singles variety of the candy bar, and now has a "Now with better taste" sticker on it. Mars, Incorporated stated that they planned to rebrand the bar in 2008, but this did not happen.[1]

In 2013, M-Azing was relaunched under the name M&M'S Chocolate Bar.[2]

Ad campaign

The advertisements for M-Azing bars included people doing amazing things such as a man balancing a washing machine on his teeth.

See also

References

  1. ↑ "Mars to Scale Back M-Azing Brand". Hills Creative Arts Pte Ltd. October 27, 2006.
  2. ↑ "New M&M's Chocoleate Bars". Mars, Incorporated.


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