MullenLowe Lintas Group

MullenLowe Lintas Group
Industry Marketing communications
Headquarters Mumbai, India
Number of locations
 Mumbai, Gurgaon/New Delhi, Bengaluru, Kolkata, Chennai, Pune, Hyderabad and Ahmedabad
Area served
 South Asia, Asia, Asia-Pacific, Global
Key people
 Joseph George, Group CEO
Services

Advertising and Marketing Communications, Digital Solutions, Identity and Graphic Design, Public Relations, Rural and Below the line Communications, Healthcare communications


Healthcare and Film Production.
Number of employees
 850+
Parent Interpublic Group of Companies
Divisions Lowe Lintas, Mullen Lintas, dCell, GolinOpinion, LinTeractive, LinEngage, LinConsult, LinProductions
Website MullenLowe Lintas Group

MullenLowe Lintas Group is an Indian marketing communications company. The company is a wholly owned subsidiary of the Interpublic Group (IPG), and is part of the MullenLowe Group. On May 8, 2015 the global Lowe Worldwide network aligned with the US agency Mullen to form the MullenLowe Group, part of the Interpublic Group of Companies (NYSE: IPG). Headquartered out of London, Lowe Worldwide has over 100 offices in 82 countries. MullenLowe Lintas Group offers advertising, digital, public relations, strategic design, rural marketing, healthcare communications and film production. MullenLowe Lintas Group employs over 900 people across eight divisions and eight cities all over India.

History

MullenLowe Lintas Group began operating individually in 1969 as Lintas, the Indian division of Lintas (acronym for Lever International Advertising Services), which itself was established in 1899, later a part of Unilever. In 2000, the company changed its name to Lowe Lintas following the global merger of the IPG networks, Ammirati Puris Lintas and the Lowe Group in November 1999. MullenLowe Lintas Group was then helmed by Prem Mehta, with Executive Creative Directors R. Balakrishnan (Balki) and K. M. Sridhar leading the creative function. At the time, with billings of over $11 billion, MullenLowe Group was ranked as the fourth-largest global agency group worldwide, with offices in 80 countries, while MullenLowe Lintas Group was the second-largest advertising agency in India,[1][2] with a turnover of Rs. 750 crores.[3] In 2007, Lintas India sold the 51% stake it owned in MullenLowe Lintas Group to its international partner, the Interpublic Group (IPG). Since then, the agency has been a part of MullenLowe Group, which in turn is held by the Interpublic Group.[4] MullenLowe Lintas Group has produced India's first television commercial, and also introduced the discipline of Channel Planning to India. It has introduced Shyam Benegal, Gerson da Cunha, Rama Bijapurkar, Gautam Rajadhyaksha and Alyque Padamsee. Recently, R. Balki, former Group Chairman, quit advertising and retired from the group in the month of August 2016.

Key people

Campaigns

References

  1. ↑ Elliott, Stuart (November 1, 1999). "THE MEDIA BUSINESS: ADVERTISING; This time it's Interpublic doing an internal merger to add another giant to Madison Avenue". New York Times.
  2. ↑ "Lowe Lintas restructures". Indian Express. July 19, 2000.
  3. ↑ "Lintas India merges with Lowe". Business Line. July 19, 2000.
  4. ↑ "Lintas India to offload 51% to Interpublic". The Economic Times. 9 May 2007.
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