Mortein

Mortein
Insecticide
Industry Household goods
Headquarters Sydney, Australia
Area served
 Australia, New Zealand, Bangladesh, India, Pakistan, Philippines, Morocco, Algeria, Tunisia, Libya, Egypt, Mauritania and Papua New Guinea
Owner Reckitt Benckiser

Mortein is an Australian brand of household insecticide owned by British company Reckitt Benckiser. Together with its sister product Aerogard, a popular insect repellent, Mortein has become something of a household name in Australia, and it is marketed internationally. The brand has been represented in television commercials by cartoon antagonist, Louie the Fly, drawn and animated by Geoffry Morgan Pike since 1957. In a jingle created by Bryce Courtenay it was used in animated TV commercials since 1962, he proudly sings of his own dirtiness, claiming to be afraid of no-one except "the man with the can of Mortein."

Slogan

Mortein's slogan is "More smart, more safe, Mortein." The word "Mortein" is a combination of the French word "mort" (dead) and the German word "ein" (one).[1]

Formula

Mortein "Insect Seeking Fly Spray" uses the active ingredients Allethrin (2.09 g/kg) and Resmethrin (0.39 g/kg), both Pyrethroid neuro-toxins which are not known to be harmful to humans in typical doses, and break down after one or two days. Mortein is also available in New Zealand[2] and India.[3] It is a very popular insecticide brand in Pakistan Reckitt Benckiser Pakistan Limited.

Music and lyrics

The music and lyrics were written by James Joseph White and the copyright of the music and lyrics was held by him until his death. The copyright then was inherited by his relatives. The copyright of the jingle is registered with the (Australasian Performing Right Association LTD) (A.P.R.A).

In Spring 2013, Mortein was sold in stores around Fiji and the Comoros.

Louie the Fly

The company is well-known of its popular, largely animated mascot "Louie the Fly", in the popular Australian television commercial, the character and ditty was sung by Ross Higgins, best known as Ted Bullpitt in Kingswood Country

References

  1. ↑ "Mortein". Retrieved 19 July 2016.
  2. ↑ fly spray fast knockdown 200G mortein - Woolworths Online
  3. ↑ Reckitt Benckiser India: Hold


This article is issued from Wikipedia - version of the 10/30/2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.