LatinWorks
| Industry | Advertising |
|---|---|
| Founded | 1998 |
| Headquarters | Austin, Texas, United States |
Key people | Manny Flores, Alejandro Ruelas, Christy Kranik, Gabriel Garcia |
| Parent | Omnicom Group |
| Website | latinworks.com |
Founded in 1998 by CEO, Manny Flores and CMO, Alejandro Ruelas, LatinWorks is a Hispanic advertising agency headquartered in Austin, Texas. LatinWorks EVP and General Manager, Christy Kranik, leads the day-to-day operations of the business, along with the support of Executive Creative Director, Gabriel Garcia.[1] LatinWorks is a certified minority enterprise and member of the Omnicom Global Network.
Under the creative leadership of Sergio Alcocer (1998-2015),[2] LatinWorks was a nine-time Cannes Lions winner,[3][4] a three-time Ad Age Multicultural Agency of the Year, in 2010,[5] 2011[6] and 2012[7] and was featured twice on Ad Age’s Agency A-List [8][9] before it was dropped from the list after Mr. Alcocer's departure in 2015.
Clients
- Montejo Mexican Beer
- Austin Convention and Visitors Bureau
- Domino's Pizza
- Jack Daniel's
- Lowe's
- Major League Baseball
- Mars, Incorporated
- Starbucks Latin America
- Target Corporation
- Texas Lottery
Agency culture
LatinWorks has 90 employees representing a few countries and regions from around the world, including Argentina, Mexico, Puerto Rico, Cuba, Dominican Republic, Singapore, and the United States.
References
- ↑ "LatinWorks Promotes Kranik, Garcia to Lead U.S. Hispanic Shop". adage.com. Retrieved 2016-02-12.
- ↑ Advertising Age - Sergio Alcocer Leaving LatinWorks
- ↑ "Hispanic Shops Alma, Gallegos, La Comu, Lapiz And LatinWorks Win At Cannes". adage.com. Retrieved 2016-02-12.
- ↑ "U.S. Hispanic Agency LatinWorks Wins Two Lions at Cannes Festival". adage.com. Retrieved 2016-02-12.
- ↑ "LatinWorks Is Ad Age's Multicultural Agency of the Year". adage.com. Retrieved 2016-02-12.
- ↑ "LatinWorks Is Ad Age's Multicultural Agency of the Year". adage.com. Retrieved 2016-02-12.
- ↑ "LatinWorks Is Ad Age's Multicultural Agency of the Year". adage.com. Retrieved 2016-02-12.
- ↑ "LatinWorks Is No. 9 on the Ad Age Agency A-List". adage.com. Retrieved 2016-02-12.
- ↑ "LatinWorks Is No. 9 on Ad Age's 2014 Agency A-List". adage.com. Retrieved 2016-02-12.