Jonathan Chapman (academic)


Professor Jonathan Chapman

Jonathan Chapman (born 1974) is Professor of Sustainable Design at the University of Brighton (UK). His research tackles our throwaway society by developing design strategies for longer-lasting products, materials and user experiences — an approach he calls, emotionally durable design.[1]

Chapman's work on the behavioural dimension of product longevity was first established in his book, Emotionally Durable Design: Objects, Experiences & Empathy. The theory proposes the creation of products that endure in terms of their technological, physical and emotional durability – a call to arms for professionals, students and academic creatives to think about designing things we would cherish and keep, rather than throw away.[2] He argues that designing products should incorporate a lasting emotional as well as physical perspective.[3] Through this design approach, we increase value, conserve resources and prevent materials from becoming waste.[4] On describing Chapman's research, New Scientist defined him as 'a new breed of sustainable design thinker'.[5] Chapman feels that emotionally durable design represents a core sustainable design strategy.[6]

According to the United Nations Industrial Development Organisation Chapman's work has advanced product design and business thinking in a range of settings.[7] He advises a number of global businesses on how they can design their products and services in a more sustainable way — environmentally, socially and financially,[8] including Puma, Philips, Sony and The Body Shop. Through publications, training, exhibitions, master-classes and films, this research has transformed understanding of sustainable design in professional, policy and cultural settings, propelling the field beyond its focus on energy and materials, towards deeper engagements that link psychosocial phenomena with ideas about consumption and waste; helping them to cut waste and to enhance product, material and brand value.[9]

Chapman's work is cited in books, journals and a range of popular international publications and broadcast media including, New Scientist[10] CNN International,[11] New Statesman,[12] New York Times,[13] The Telegraph,[14] The Independent[15] and several features and interviews on BBC Radio 4, including: You & Yours,[16] Click-On[17] and The Today Programme.[18]

Books

Key Texts

References

  1. Ed Douglas, 'Designed to Last', New Scientist, January 6, 2007, pp31-35
  2. Clark, H. & Brody, D., Design Studies: A Reader, Berg, New York, US, 2009
  3. Cited on The Guardian: http://www.theguardian.com/sustainable-business/2015/mar/04/creating-an-emotional-connection-with-lighting-through-redesign
  4. Walker, S., The Spirit of Design, Routledge, London 2013
  5. How to do your bit for the planet, New Scientist, 15 October 2008, p7
  6. Cooper, T. (ed), Longer Lasting Products: Alternatives to the Throwaway Society, Gower, Farnham, 2010
  7. United Nations (UN): Chapman, J., in Webb, F. (Ed), ‘Can emotionally durable design prolong use-life and therefore reduce waste?’, Making It, UN, Geneva, April, 2014
  8. Flemich Webb, 'Time for new business models based on durable design?', Guardian Sustainable Business, 18th January, 2013
  9. http://impact.ref.ac.uk/casestudiesapi/refservice.svc/GetCaseStudyPDF/39793
  10. 'How to do your bit for the planet', New Scientist, 15 October 2008, p7
  11. Charlie Devereux, ‘Disposing of our throwaway culture’, CNN International, 21 October 2007
  12. Lois Rogers, 'Consumer Adultery – the new British vice', New Statesman, 5 February 2007, pp31-32
  13. Jon Mooallem, 'The Afterlife of Cell phones', The New York Times, 13 January 2008, pp12-13
  14. Sarah Lonsdale, ‘Sustainable design ideas from young designers’, The Daily Telegraph, 12 July 2011, UK, p21
  15. Will Anderson, 'The Green House', The Independent, 26 July 2006, p13
  16. You and Yours, BBC Radio 4 (9 July 2008)
  17. ‘Click-On’, BBC Radio 4 (28 January 2007)
  18. Evan Davis, 'What is Emotionally Durable Design?', The Today Programme, BBC Radio 4, 9th February, 2013

External links

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