Insightly

Insightly, Inc.
private
Industry Software
Founded 2009 (2009) in Perth, Western Australia, Australia
Founder Anthony Smith
Headquarters San Francisco
Products CRM software
Number of employees
 80 (2016[1])
Website https://www.insightly.com

Insightly, Inc. is a private multinational computer technology company headquartered in San Francisco, California. The company develops cloud-based customer relationship management (CRM) and project management tools for small and medium size businesses. Insightly distributes its CRM and project management tools to customers using a freemium method.[2]

As of April, 2016, the company had raised $40 million in funding.[1]

History

The company was founded in Perth, Australia, by Anthony Smith in 2009.[3] The Insightly CRM platform was designed to integrate with Google Apps products.[4][5] In 2012, the company relocated to San Francisco,[6][7] where it raised $3 million in funding led by Emergence Capital Partners. Insightly used the funding to develop its CRM tools outside of the Google Apps platform.[8] In December 2012, Insightly released its CRM app for iOS devices.[9] In June 2013, the company launched integration between Microsoft Office and Outlook.[10]

In September 2013, Insightly raised $10 million in Series B funding from Emergence Capital Partners, Sozo Ventures and TrueBridge Capital Partners. The company had over 184,000 customers in 100 countries.[11] The company released an update to its user interface and simplified integration between Apps in 2014.[12] In October 2014, Insightly announced integration with Dropbox and QuickBooks Online.[13]

Insightly announced a partnership with cloud accounting software company, Xero, in 2015.[14] In 2016, Insightly raised $25 million in Series C funding led by Scott Bommer, CEO of SAB Capital Management, as well as earlier investors in the company.[1] In 2016, Insightly also added Microsoft Power BI integration and updated its lead assignment rules.[15]

References

  1. 1 2 3 Clancy, Heather (April 19, 2016). "Scrappy Sales Software Startup Snags More Backing". Fortune. Retrieved June 9, 2016.
  2. ↑ Cohan, Peter (October 4, 2012). "Matt Holleran: Silicon Valley's Business Freemium Go-To Guy". Forbes. Retrieved June 9, 2016.
  3. ↑ Fallon, Nicole (October 12, 2013). "Insightly Founder Anthony Smith on CRM for Small Business". Business News Daily. Retrieved June 9, 2016.
  4. ↑ Leary, Brent (April 11, 2014). "Anthony Smith of Insightly: How to Attract 20,000 Users in 3 Months". Small Business Trends. Retrieved June 9, 2016.
  5. ↑ "Insightly Targets Small Business With Free CRM, Project Management App For iPad and iPhone". TabTimes. December 4, 2012. Retrieved June 9, 2016.
  6. ↑ Cohan, Peter (September 18, 2012). "Anthony Smith's Short Hop From Perth to San Francisco". Forbes. Retrieved June 9, 2016.
  7. ↑ Newman, Kira (May 30, 2014). "Inside the Company Culture of Insightly:"We're Not the Typical Bunch of Under-25 Guys"". Tech Cocktail. Retrieved June 9, 2016.
  8. ↑ Gitonga, David (October 5, 2012). "Insightly Using $3 Million Funding To Go Beyond Google Platform". TMCnet. Retrieved June 9, 2016.
  9. ↑ Berthiaume, Dan (December 5, 2012). "Insightly Releases Customer Relationship Management App for iOS Devices". CMS Wire. Retrieved June 9, 2016.
  10. ↑ Clancy, Heather (June 5, 2013). "Insightly Links Cloud CRM With Microsoft Office 365, Outlook 2013". ZDNet. Retrieved June 9, 2016.
  11. ↑ Williams, Alex (September 12, 2013). "Insightly Raises $10M For CRM Service Wrapped in an Email App". TechCrunch. Retrieved June 9, 2016.
  12. ↑ Clancy, Heather (March 10, 2014). "Insightly Overhauls Interface, Simplifying Integration With Other Cloud Apps". ZDNet. Retrieved June 9, 2016.
  13. ↑ Minsker, Maria (October 17, 2014). "Insightly Integrates CRM Solution With Quick books Online, Dropbox and Box". Destination CRM. Retrieved June 9, 2016.
  14. ↑ Chanthadavong, Aimee (August 13, 2015). "Xero Partners With Adobe, Bigcommerce, and Insightly". ZDNet. Retrieved June 9, 2016.
  15. ↑ Kovac, Sarah; Marvin, Rob (July 29, 2016). "Insightly CRM". PC Magazine. Retrieved August 24, 2016.
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