I Love the World

*I Love the World*
Agency	72andSunny
Client	Discovery Communications
Language	English
Running time	61 seconds
Product	Discovery Channel
Release date(s)	April 9, 2008 (2008-04-09) (online)
Directed by	James Rouse
Music by	Brian Chapman & Beacon Street Studios
Starring	Various See Cast
Production company	Outsider
Produced by	Jeremy Barrett
Country	United States

I Love the World, also known as I Love the Whole World, is an advertising campaign launched by Discovery Channel in 2008 in promotion of their new tagline: "The World is Just... Awesome".^[1] The song used in the ad is adapted from the melody of "Heart and Soul", featuring a chorus of "boom-de-yah-da, boom-de-yah-da".^[2]

Cast and visuals with lyrics

The cast and visuals of the ads are numerous , as it features many hosts and famous scenes/locations from various Discovery Channel shows.^[3] There are also several alternate versions of the commercials where some visuals were replaced ; the new visuals in those versions are indicated. There are currently two ads in the campaign, the first released in 2008 called "I Love the World" , and the second released in November 2009 called "The World is Just Awesome" .

I Love the World (2008)

Lyric	Visual shown
(Dialogue) Astronaut 1: It never gets old, huh? Astronaut 2: Nope. Astronaut 1: It kinda makes you want to... Astronaut 2: Break into a song? Astronaut 1: Yep.	Two astronauts on a space walk
I love the mountains, I love the clear blue skies	Two astronauts on a space walk
I love big bridges	A shot of the Millau Viaduct bridge
I love when great whites fly	A great white shark jumping out of the ocean in an attack (Shark Week)
I love the whole world	Les Stroud with a camera lying in a desert (Survivorman)
And all its sights and sounds	A shot of the Hong Kong skyline at night
Boom-de-yah-da, boom-de-yah-da (twice)	Alaskan crab fishermen (Deadliest Catch)
Boom-de-yah-da, boom-de-yah-da (twice)	An African tribe dancing, with one getting near the camera (Going Tribal/Last Man Standing)
I love the oceans	A surfer paddling to catch wave
I love real dirty things	Mike Rowe in a sewer with rats (Dirty Jobs)
I love to go fast	A man in a land speed record breaking vehicle
I love Egyptian kings	A scientist examining an Egyptian mummy
I love the whole world	A temple of Buddhist monks; in alternate versions, a space shuttle launch
And all its craziness	A deep sea sub with James Cameron and a cirrate octopus
Boom-de-yah-da, boom-de-yah-da (twice)	A Dilated Peoples concert
	Richard Machowicz firing a Milkor MGL grenade launcher (Future Weapons)
	A construction catching Machowicz's fire; in alternate versions, a volcanic eruption
I love tornadoes	Josh Bernstein standing in front of a tornado
I love arachnids	Bear Grylls examining a tarantula (Man vs. Wild)
I love hot magma	A man in a fire proximity suit next to a lava flow
I love the giant squids	A humboldt squid (The Blue Planet)
I love the whole world It's such a brilliant place	A collection of people on a beach in Fremantle, Western Australia watching fireworks, a lightning storm and comet C/2006 P1 (McNaught).
Boom-de-ah-da, boom-de-ah-da (repeating until fade)	Adam Savage setting Jamie Hyneman's arm on fire (MythBusters)
	Stephen Hawking in a lecture hall (through his voice synthesizer); in alternate versions, a climber on Mount Everest flashing a V sign (Everest: Beyond the Limit), although Hawking's synthesizer is still heard
	A man BASE jumping into the Cave of Swallows (Planet Earth).
	The two astronauts from the beginning floating in space.
	"The World is Just Awesome" appears on the screen, then the Discovery Channel logo appears

Short version

Lyric	Visual shown
I love the mountains, I love the clear blue skies	Two astronauts on a space walk
I love big bridges	A shot of the Millau Viaduct bridge
I love when great whites fly	A great white shark jumping out of the ocean in an attack (Shark Week)
I love the whole world	Bear Grylls with an emperor scorpion on his shoulder (Man vs. Wild)
And all its sights and sounds	A temple of Buddhist monks; in alternate versions, a space shuttle launch
Boom-de-ah-da, boom-de-ah-da (twice)	Alaskan crab fishermen (Deadliest Catch)
Boom-de-ah-da, boom-de-ah-da (twice)	An African tribe dancing, with one getting near the camera (Going Tribal/Last Man Standing)
I love to try stuff	Adam Savage setting Jamie Hyneman's arm on fire (MythBusters)
I love real dirty things	Mike Rowe in a sewer with rats (Dirty Jobs)
I love tornadoes	Josh Bernstein standing in front of a tornado
I love Egyptian kings	A scientist examining an Egyptian mummy
I love the whole world It's such a brilliant place	A collection of people on a beach watching fireworks
Boom-de-ah-da, boom-de-ah-da (repeating until fade)	"The World is Just Awesome" appears on the screen, then the Discovery Channel logo appears

Canadian long version

An alternate version was commissioned for CTVgm-based Discovery Channel, with clips representing series appearing exclusively on that network replacing generic clips and clips for shows exclusive to the American version.

Lyric	Visual shown
(Dialogue) Astronaut 1: It never gets old, huh? Astronaut 2: Nope. Astronaut 1: It kinda makes you want to... Astronaut 2: Break into song? Astronaut 1: Yep.	Two astronauts on a space walk
I love the mountains, I love the clear blue skies	Two astronauts on a space walk
I love big bridges	A shot of the Millau Viaduct bridge
I love when great whites fly	A great white shark jumping out of the ocean in an attack (Shark Week)
I love the whole world	Les Stroud with a camera lying in a desert (Survivorman)
And all its sights and sounds	A shot of the Hong Kong skyline at night
Boom-de-ah-da, boom-de-ah-da (twice)	Alaskan crab fishermen (Deadliest Catch)
Boom-de-ah-da, boom-de-ah-da (twice)	An African tribe dancing, with one getting near the camera (Going Tribal/Last Man Standing)
I love the planet	Jay Ingram (Daily Planet), standing on the ocean coast, followed by a meteor shooting around a planet (Race to Mars)
I love real dirty things	Mike Rowe in a sewer with rats (Dirty Jobs)
I love to go fast	A man in a land speed record breaking vehicle
I love Egyptian kings	A scientist examining an Egyptian mummy
I love the whole world	A temple of Buddhist monks; in alternate versions, a space shuttle launch
And all its craziness	Ryan Stock locked in a crossface submission hold (Guinea Pig)
Boom-de-ah-da, boom-de-ah-da (twice)	A Dilated Peoples concert
	Richard Machowicz firing a Milkor MGL grenade launcher (Future Weapons)
	A construction catching Machowicz's fire
I love tornadoes	Josh Bernstein standing in front of a tornado
I love arachnids	Bear Grylls examining a tarantula (Man vs. Wild)
I love hot magma	A man in a fire proximity suit next to a lava flow
I love the giant squids	A humboldt squid
I love the whole world	A group of people in a car, followed by Adam Growe standing outside a cab in Toronto (Cash Cab); in alternate versions, the contestants are not seen, and Growe is sitting on top of his cab at the Toronto night sky.
It's such a brilliant place	A collection of people on a beach watching fireworks
Boom-de-ah-da, boom-de-ah-da (repeating until fade)	Adam Savage setting Jamie Hyneman's arm on fire (MythBusters)
	Stephen Hawking in a lecture hall (through his voice synthesizer); in alternate versions, a climber on Mount Everest flashing a V sign (Everest: Beyond the Limit), although Hawking's synthesizer is still heard
	Andrew Younghusband smashing a car window with a rock (Canada's Worst Driver).
	The two astronauts from the beginning floating in space.
	"The World is Just Awesome" appears on the screen, then the Discovery Channel logo appears

Canadian short version

Lyric	Visual shown
I love the mountains, I love the clear blue skies	Two astronauts on a space walk
I love big bridges	A shot of the Millau Viaduct bridge
I love when great whites fly	A great white shark jumping out of the ocean in an attack (Shark Week)
I love the whole world	Bear Grylls with an emperor scorpion on his shoulder (Man vs. Wild)
And all its craziness	Ryan Stock locked in a crossface submission hold (Guinea Pig)
Boom-de-ah-da, boom-de-ah-da	Alaskan crab fishermen (Deadliest Catch)
Boom-de-ah-da, boom-de-ah-da	Andrew Younghusband atop a pile of cars at the Driver Rehabilitation Centre (Canada's Worst Driver)
Boom-de-ah-da, boom-de-ah-da	An African tribe dancing, with one getting near the camera (Going Tribal/Last Man Standing)
I love to try stuff	Adam Savage setting Jamie Hyneman's arm on fire (MythBusters)
I love real dirty things	Mike Rowe in a sewer with rats and then splattering mud on the camera (Dirty Jobs)
I love the planet	Jay Ingram (Daily Planet), standing on the ocean coast, followed by a meteor shooting around a planet (Race to Mars)
I love Egyptian kings	A scientist examining an Egyptian mummy
I love the whole world It's such a brilliant place	A collection of people on a beach watching fireworks
Boom-de-ah-da, boom-de-ah-da (repeating until fade)	"The World is Just Awesome" appears on the screen, then the Discovery Channel logo appears

The World is Just Awesome (2009)

Lyric	Visual shown
(Astronauts still singing refrain from last commercial) Astronaut 1: Man, I cannot get that song out of my head. Astronaut 2: Totally, I’m going again. (Melody begins, astronauts begin to sing) Astronaut 2: I love the mountains, Astronaut 1: I love the sun so bright.	Two astronauts on a space walk
I love crustaceans,	Captains Sig Hansen, Phil Harris, Johnathan & Andy Hillstrand and Keith Colburn of Deadliest Catch walking on the dock toward the camera.
I love the stars at night.	Zac Sunderland, sailing in a boat at night.
I love the whole world,	F-16 pilot executing an aileron roll.
So many things to see.	Man with camel with the Egyptian pyramids behind them.
Boom-de-ah-da, boom-de-ah-da,	People playing Taiko drums.
Boom-de-ah-da, boom-de-ah-da,	Fourth graders of Miami Elementary School in Clinton Township, Mich. joined into concentric circles.
I love to catch fish,	Man vs. Fish’s Matt Watson diving out of a helicopter and landing on top of a marlin.
I love the lemur eyes.	Woman’s voice over to close up of a ring-tailed lemur's face.
I love the future,	Dean Kamen riding a Segway, weaving through students working on FIRST robots.
I love when humans fly.	Man wingsuit flying.
I love the whole world,	Man performing backflip on personal watercraft.
No place I’d rather be.	Storm Chasers' Reed Timmer racing toward a tornado.
Boom-de-ah-da, boom-de-ah-da,	Mythbusters Adam Savage and Jamie Hyneman; Adam is tied up with rope, stuck in a galvanized watering trough as Jamie lights a fire under it with a torch.
Boom-de-ah-da, boom-de-ah-da,	Optimus Prime from Transformers.
(spoken) Still dirty, still loving it.	Mike Rowe busting through muck and dirt.
I love to blast off,	Man’s voiceover to space shuttle launch.
I love adrenaline,	Man’s voiceover to a rollercoaster ride.
I love the big bang,	Female researcher in front of CERN's Compact Muon Solenoid.
I love where air is thin.	Mountaineers on a snowy peak.
I love the whole world,	Indian men throwing colored powder, called Gulal, celebrating the festival of Holi.
And being part of it.	Survivorman's Les Stroud wading waist deep in swamp waters.
Boom-de-ah-da, boom-de-ah-da,	Cash Cab's Ben Bailey cruising Times Square.
Boom-de-ah-da, boom-de-ah-da,	Large crowd in Times Square.
Boom-de-ah-da,	People around the weather tower at The Bund in Shanghai, China as fireworks burst.
Boom-de-ah-da,	The Sydney Opera House in Sydney, Australia as fireworks burst.
Boom-de-ah-da,	Eiffel Tower in Paris, France as fireworks burst.
Boom-de-ah-da,	Red Square in Moscow, Russia as fireworks burst.
Boom-de-ah-da,	View back to the floating astronauts, who execute a fist bump as the chorus continues. Text: The World is Just Awesome
Boom-de-ah-da, boom-de-ah-da, boom-de-ah-da. (Repeat until fade)	Discovery Channel logo displays (as Discovery)

Short version

Lyric	Visual shown
I love the mountains, I love the sun so bright.	Two astronauts on a space walk
I love the crab fish,	Captains Sig Hansen, Phil Harris, Johnathan & Andy Hillstrand and Keith Colburn of Deadliest Catch walking on the dock toward the camera.
I love the stars at night.	Zac Sunderland, sailing in a boat at night.
I love the whole world,	Man vs. Fish’s Matt Watson diving out of a helicopter and landing on top of a marlin.
So many things to see.	Man with camel with the Egyptian pyramids behind them.
Boom-de-ah-da,	Loggers from the show American Loggers on and around a large truck loaded with logs.
Boom-de-ah-da,	Mythbusters Adam Savage and Jamie Hyneman; Adam is tied up with rope, stuck in a galvanized watering trough as Jamie lights a fire under it with a torch.
Boom-de-ah-da, boom-de-ah-da,	Optimus Prime from Transformers.
I love the big bang,	Female researcher in front of CERN's Compact Muon Solenoid.
I love a coaster ride.	Man’s voiceover to a rollercoaster ride.
I love the future,	Dean Kamen riding a Segway, weaving through students working on FIRST robots.
I love when humans fly.	Man wingsuit flying.
I love the whole world,	Survivorman's Les Stroud wading waist deep in swamp waters.
No place I’d rather be.	Storm Chasers' Reed Timmer racing toward a tornado.
Boom-de-ah-da, boom-de-ah-da,	Cash Cab's Ben Bailey cruising Times Square.
Boom-de-ah-da,	Large crowd in Times Square.
Boom-de-ah-da,	View back to the floating astronauts, who execute a fist bump as the chorus continues. Text: The World is Just Awesome
Boom-de-ah-da, boom-de-ah-da. (Repeat until fade)	Discovery Channel logo displays

Canadian long version

Lyric	Visual shown
(Astronauts still singing refrain from last commercial) Astronaut 1: Man, I cannot get that song out of my head. Astronaut 2: Totally, I’m going again. (Melody begins, astronauts begin to sing) Astronaut 2: I love the mountains, Astronaut 1: I love the sun so bright.	Two astronauts on a space walk
I love crustaceans,	Captains Sig Hansen, Phil Harris, Johnathan & Andy Hillstrand and Keith Colburn of Deadliest Catch walking on the dock toward the camera.
I love the stars at night.	Zac Sunderland, sailing in a boat at night.
I love the whole world,	F-16 pilot executing an aileron roll.
So many things to see.	Man with camel with the Egyptian pyramids behind them.
Boom-de-ah-da, boom-de-ah-da,	People playing Taiko drums.
Boom-de-ah-da, boom-de-ah-da,	Fourth graders of Miami Elementary School in Clinton Township, Mich. joined into concentric circles.
I love to catch fish,	Man vs. Fish’s Matt Watson diving out of a helicopter and landing on top of a marlin.
I love the lemur eyes.	Woman’s voice over to close up of a ring-tailed lemur's face.
I love the future,	Dean Kamen riding a Segway, weaving through students working on FIRST robots.
I love when humans fly.	Man wingsuit flying.
I love the whole world,	Man performing backflip on personal watercraft.
No place I’d rather be.	Storm Chasers' Reed Timmer racing toward a tornado.
Boom-de-ah-da,	Mythbusters Adam Savage and Jamie Hyneman; Adam is tied up with rope, stuck in a galvanized watering trough as Jamie lights a fire under it with a torch.
boom-de-ah-da,	Canada's Worst Handyman's Andrew Younghusband at the basement of the Handyman Rehabilitation Centre, repairing plumbing.
Boom-de-ah-da, boom-de-ah-da,	Optimus Prime from Transformers.
(spoken) Still dirty, still loving it.	Mike Rowe busting through muck and dirt.
I love to blast off,	Man’s voiceover to space shuttle launch.
I love adrenaline,	Man’s voiceover to a rollercoaster ride.
I love the big bang,	Female researcher in front of CERN's Compact Muon Solenoid.
I love where air is thin.	Mountaineers on a snowy peak.
I love the whole world,	Indian men throwing colored powder, called Gulal, celebrating the festival of Holi.
And being part of it.	Daily Planet's Jay Ingram, atop the ski hill at Whistler Blackcomb.
Boom-de-ah-da, boom-de-ah-da,	Adam Growe with his Cash Cab in front of the Toronto lakeshore.
Boom-de-ah-da, boom-de-ah-da,	Large crowd in Times Square.
Boom-de-ah-da,	People around the weather tower at The Bund in Shanghai, China as fireworks burst.
Boom-de-ah-da,	The Sydney Opera House in Sydney, Australia as fireworks burst.
Boom-de-ah-da,	Eiffel Tower in Paris, France as fireworks burst.
Boom-de-ah-da,	Red Square in Moscow, Russia as fireworks burst.
Boom-de-ah-da,	View back to the floating astronauts, who execute a fist bump as the chorus continues. Text: The World is Just Awesome
Boom-de-ah-da, boom-de-ah-da, boom-de-ah-da. (Repeat until fade)	Discovery Channel logo displays (as Discovery)

Canadian short version

Lyric	Visual shown
I love the mountains, I love the sun so bright.	Two astronauts on a space walk
I love the crab fish,	Captains Sig Hansen, Phil Harris, Johnathan & Andy Hillstrand and Keith Colburn of Deadliest Catch walking on the dock toward the camera.
I love the stars at night.	Zac Sunderland, sailing in a boat at night.
I love the whole world,	Man vs. Fish’s Matt Watson diving out of a helicopter and landing on top of a marlin.
So many things to see.	Man with camel with the Egyptian pyramids behind them.
Boom-de-ah-da,	Loggers from the show American Loggers on and around a large truck loaded with logs.
Boom-de-ah-da,	Mythbusters Adam Savage and Jamie Hyneman; Adam is tied up with rope, stuck in a galvanized watering trough as Jamie lights a fire under it with a torch.
Boom-de-ah-da, boom-de-ah-da,	Optimus Prime from Transformers.
I love the big bang,	Female researcher in front of CERN's Compact Muon Solenoid.
I love a coaster ride.	Man’s voiceover to a rollercoaster ride.
I love the future,	Dean Kamen riding a Segway, weaving through students working on FIRST robots.
I love when humans fly.	Man wingsuit flying.
I love the whole world,	Survivorman's Les Stroud wading waist deep in swamp waters.
No place I’d rather be.	Storm Chasers' Reed Timmer racing toward a tornado.
Boom-de-ah-da, boom-de-ah-da,	Jay Ingram and Ziya Tong from Daily Planet, on top of the ski hill at Whistler Blackcomb.
Boom-de-ah-da,	Large crowd in Times Square.
Boom-de-ah-da,	View back to the floating astronauts, who execute a fist bump as the chorus continues. Text: The World is Just Awesome
Boom-de-ah-da, boom-de-ah-da-ha-ha. (Repeat until fade)	Discovery Channel logo displays

Full credits

Client: Discovery Channel
Agency: 72andSunny
Creative Director: Glenn Cole
CD/Designer: Bryan Rowles
CD/Copywriter: Jason Norcross
Agency Executive Producer: Sam Baerwald
Agency Producer: Angelo Ferrugia
Production Company: Outsider

Director: James Rouse
Director of Photography: Max Goldman
Producer: Jeremy Barrett
Editorial Company: Mad River Post
Editor: Lucas Eskin
Editor: Andrew Cahn
Producer (Editorial): Ann Kirk
Telecine: Company 3
Colorist: Stefan Sonnenfeld

VFX: Method
VFX/Online Artist: Alex Kolansinski
VFX Producer: Helena Lee
Music: Beacon Street Studios
Composer: Brian Chapman
Producer (Music): Adrea Lavezzoli
Sound Design: lime studios
Mixer: Loren Silber

Source^[3]^[4]

Awards

Silver Award at the 2008 London International Awards in the "Media Promotion" category.^[5]

References

External links

Discovery Communications

Ownership	Discovery Communications, Inc.; affiliated with Advance Publications; and John S. Hendricks, the Company's Founder and Chairman

United States and Canadian Channels	American Heroes Animal Planet Destination America Discovery Discovery en Español Discovery Familia (U.S. Spanish) Discovery Family Discovery Life Investigation Discovery Canada (licensed) Oprah Winfrey Network Canada (licensed) Science TLC Velocity Discovery Digital Networks (Revision3, Phil DeFranco Networks & Merchandise, TestTube, Animalist)

CTV Specialty TV (Canada)	Animal Planet Discovery Discovery Science Discovery Velocity

Asia-Pacific	Animal Planet Asia Australia and New Zealand India Discovery Asia Australia and New Zealand India Philippines Discovery HD World Discovery Kids Asia Australia Discovery Science Discovery Turbo Australia New Zealand DMAX Eurosport 1 Eurosport News Eve Food TV (New Zealand) Living Channel (New Zealand) Setanta Sports Asia TLC Asia Australia and New Zealand India Philippines TLC HD World

Central and Eastern Europe, Middle East and Africa (CEEMEA)	Animal Planet Europe, Middle East & Africa Germany Poland Turkey Discovery Africa Germany, Austria, Switzerland and Liechtenstein Hungary Middle East Poland Romania Russia Turkey Discovery Life (Poland) Discovery Showcase HD Discovery Historia (Poland) Metro (Poland) Discovery Science Discovery Travel & Living Discovery Turbo Xtra DMAX (Germany, Austria, Switzerland and Liechtenstein) Eurosport 1 Eurosport 2 Eurosport News Investigation Discovery Quest Arabiya TLC (Poland)

Northern Europe	6'eren (Denmark) Animal Planet Netherlands and Flanders Nordic UK and Ireland Canal 9 (Denmark) Discovery Denmark Finland Flanders Netherlands Norway Sweden UK and Ireland Discovery Showcase HD Discovery Home & Health (UK and Ireland) Discovery History (UK and Ireland) Discovery Science Discovery Shed (UK and Ireland) Discovery Turbo Discovery World DMAX (UK and Ireland) Eurosport 1 Eurosport 2 Eurosport DK (Denmark) FEM (Norway) Frii (Finland) Investigation Discovery Kanal 4 (Denmark) Kanal 5 Denmark Sweden Kanal 9 (Sweden) Kanal 11 (Sweden) Kutonen (Finland) MAX (Norway) Quest (UK and Ireland) TLC Netherlands Sweden UK and Ireland TV5 (Finland) TVNorge (Norway) VOX (Norway)

Southern Europe	Animal Planet (Italy) Discovery France Italy Portugal Discovery Travel & Living (Italy) DKiss (Spain) DMAX Italy Spain Eurosport 1 Eurosport 2 Eurosport News NOVE (Italy) Frisbee (Italy) K2 (Italy) Real Time (Italy)

Latin America/U.S. Hispanic	Animal Planet Discovery Civilization Discovery Discovery Home & Health Discovery Kids Discovery Science Discovery Turbo Discovery Theater Discovery World Investigação Discovery Investigation Discovery Mega (Chile) TLC

Other	"I Love the World"

Former	3net Canal 8 Sport Discovery Channel Radio Discovery Geschichte Discovery Health Channel Discovery Home & Health Southeast Asia Discovery Kids Canada Discovery Kids United Kingdom Discovery Kids on NBC Discovery People Discovery Real Time France Discovery Real Time UK and Ireland Discovery Travel & Living UK and Ireland Discovery Turbo Asia FitTV Fyi Canada GXT HowStuffWorks Ready Set Learn! SBS Radio Nordic Travel Channel PixL

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