IDealing

IDealing
Private limited company
Industry Financial Services
Founded May 2000 in London
Headquarters London, United Kingdom
Area served
 Europe
Key people
 Lee Foster Bowman (Founder and CEO)
Products trading and investing
Website www.idealing.com

iDealing (iDealing.com Limited) is a European online securities brokerage, headquartered in London, England.

Its main products are Direct Access to European securities exchanges and over-the-counter derivatives such as CFDs and Spreadbets.[1]

Launch

iDealing launched in May 2000 in the United Kingdom, receiving publicity because they were then the “cheapest" online broker in the UK.[2][3]

Prior to iDealing’s launch the online trading commissions were as high as £39.99,[4] to which iDealing responded by launching with a commission of £10.00 and a price-comparison advertising campaign.

This led to many journalists heralding a “price war” in Britain, although initially many established brokers insisted that their own prices would not be lowered.[2][5]

European expansion

iDealing decided to launch its services in France in March 2012. In December 2015, iDealing expanded to The Netherlands and Belgium offering also Commission-Free trading for Euronext markets (Paris, Brussels and Amsterdam)[6] on a permanent basis.[7]

References

  1. ↑ Financial Services Authority, United Kingdom
  2. 1 2 Sunday Times, 14 May 2000, "Price War to slash cost of buying stocks"
  3. ↑ TheStreet.co.uk, 16 May 2000, "iDealing Cuts Cost of Dealing"
  4. ↑ Financial Times, 20/21 May 2000, "Share Trading: iDealing launch puts squeeze on fees"
  5. ↑ Financial Times, 17 May 2000, "Broker's £10 trading fee could start price war"
  6. ↑ Bowman, Lee Foster (2 December 2015). "iDealing press release about the Euronext launch" (PDF). iDealing Corporate Website. Retrieved 17 June 2016.
  7. ↑ Williams-Grut, Oscar (2 December 2015). "Business Insider". Business Insider - UK. Business Insider. Retrieved 23 June 2016.

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