Hiphop Tamizha

Hiphop Tamizha

Jeeva (left) and Adhi (right) at the audio launch of Aambala, 2014
Background information
Birth name Adhitya Ramachandran Venkatapathy
Born 20-February-1990
Origin Tamil Nadu, India
Genres Hip hop
Occupation(s) Lyrics Writter,Singer,Music Director,Actor.
Years active 2005–present
Website Official website
Members Adhi
Jeeva

Hiphop Tamizha (pronounced Tamiḻā) is an Indian musical duo consisting of Adhithya "Adhi" Ramachandran Venkatapathy and Jeeva R. based in Chennai, Tamil Nadu.[lower-alpha 1] Initially underground since their formation in 2005, the duo achieved wide recognition through the track "Club le Mabbu le"; a radio performance of the song received over two million views within a week of its release on YouTube in 2011. The international brand Remy Martin, after hearing the song and being impressed with their determination, eventually launched Hiphop Tamizha as an official brand. In 2012, Hiphop Tamizha released their debut album Hip Hop Tamizhan, which is India's first Tamil hip hop album. It was a major critical and commercial success. While the duo are primarily independent musicians, they have also contributed to numerous works outside independent music, such as composing and performing music for films. They have also launched a clothing brand.[6]

Early life

Adhi's full name is Adhithya Ramachandran Venkatapathy and he was born on 20 February 1990,[2][7] while Jeeva R. was born on 29 June 1991.[8] Adhi's family roots are from Puliampatti Sathyamangalam in the Erode district.[9][10] Adhi was born into a middle-class family with no knowledge of music or cinema. His father works at Bharathiar University while his mother comes from an agricultural background.[3] Adhi's first exposure to rap music was when his neighbor showed him Michael Jackson's "Jam".[11] His interest in hip hop music started developing when he was in the tenth grade. He uploaded rap songs to the internet and got positive responses from people expressing interest his music, encouraging him to start rapping in Tamil.[12] His decision to rap in Tamil rather than English was to avoid looking like a "wannabe".[11] Adhi named his account on the video-sharing site YouTube as "Hiphop Tamizha" with an image of the Tamil poet Subramania Bharati to avoid being caught by his parents.[13] Adhi's father had initially opposed his idea of choosing music as his career.[14] He wanted Adhi to pursue higher studies, but gave him a year to do what he wanted, with the only constraint being that Adhi should not expect any help from him. After realising that Adhi was "trying to do some good work", he encouraged him.[13] Adhi then moved to Chennai to "try [his] luck".[15]

Career

Origins

Adhi first met Jeeva via the social networking website Orkut in 2005. The latter later adopted the moniker "Jeeva Beatz".[13][1] Both were passionate about music and decided that they should create an independent music group in India, in their native language Tamil.[13] Around the mid 2000s, Adhi released Viswaroobam Arambam,[1] considered the first Tamil hip hop mixtape.[lower-alpha 2] It also played a major role in promoting hip hop as a part of the Tamil culture.[12] Adhi and Jeeva remained underground, until they were asked by the Tamil Nadu State Election Commission to compose an election anthem.[10] Hiphop Tamizha's single "Ezhuvoam Vaa" was chosen as the official anthem for Tamil Nadu's 2011 state elections,[16] and Adhi performed it at Pachaiyappa's College when Anna Hazare came there.[10] Though the song was unsuccessful,[17] Adhi and Jeeva considered it at one point their "best work so far".[18] Although Hiphop Tamizha is a duo,[5][19] Jeeva has seldom made public appearances. Adhi told IndiaGlitz that this is due to his shyness and compared him to the unseen lion in the emblem of India, which includes four lions, but shows only three.[20] Other independent artists have also collaborated with them, including beatboxer Bharadwaj Balaji (also known as Triple B) and B-boy Bravo.[1][21][22] The official logo of Hiphop Tamizha is a graffiti of Bharati.[12]

The song "Club le Mabbule" was composed by Adhi when he was in his first year of college.[10] On how it developed, he recalled, "I grew up watching my mother and aunts just being traditional, and when I saw girls going to bars, I immediately wrote the lyrics of that track. And through my lyrics I am raising the debate over whether we are really changing as a society or are simply aping the West."[23] When Adhi was living in Chennai in a 10 x 10-room, he met Ma Ka Pa Anand, then an RJ at Radio Mirchi.[15] Anand allowed Adhi to perform "Club le Mabbule" on his radio show,[13] with Bharadwaj Balaji also performing.[24] The recording became viral, crossing over two million views within a week of its release on YouTube. Afterwards Rémy Martin, an international brand, was surprised by his determination and after listening to the song they launched "Hiphop Tamizha" as an official brand.[13] According to The Hindu and Hiphop Tamizha's verified Facebook page, Adhi founded Hiphop Tamizha on 15 February 2010.[1][8]

Independent music

Hiphop Tamizha are credited with being the pioneers of Tamil hip hop.[2] In December 2010, they performed live at "One Chennai, One Music", an event organised by Radio One to promote independent music in Chennai.[25][26] In November 2011, Adhi and Bharadwaj Balaji performed at Astra, the two-day inter-school cultural festival of Bhavan's Rajaji Vidyashram, Kilpauk.[27]

Hiphop Tamizha's debut album Hip Hop Tamizhan was released on 17 August 2012 at Sathyam Cinemas in Chennai. Publicised as "India's first Tamil hip hop album", the album was launched by Purple Note and produced by Remy Martin, who was for the first time associated with an Indian album. The music for all the songs was composed by Adhi and Jeeva while the songs were written by Adhi.[16] The album was lauded by critics, with Naren Weiss, writing for Zomba, calling it "nothing short of a masterpiece," and Venkatrangan R of Musicperk calling it "A must listen. Not only for the music but for the messages hidden in it."[16][28] The album, which included "Club le Mabbule", was also a commercial success, becoming the best-selling music album of 2012 on Flipkart.[29] However, Adhi lamented the fact that "Club le Mabbule" was accepted for airplay by radio channels only after its viral success, and that some of his other songs never got airplay even once.[30] In September 2012, Hiphop Tamizha performed at Dr G R Damodaran College of Science's Brand Expo 2012,[31] Loyola College's Ovations,[32] Kilpauk Medical College's Pradharshini,[33] and Alagappa College of Technology's Sampradha.[34]

The India Book of Records later recognised Hiphop Tamizha as the "first artiste to release a Tamil hip hop album from India".[35] On 14 February 2013, Adhi received the award for "Internet sensation of the year" from BIG FM 92.7.[36] In the same month, he performed live at Madras Christian College's cultural event Deepwoods.[37][38] He also won the "Independent Artist of the Year" award at Anna University's annual event Techofes.[39] On 4 May 2013, Hiphop Tamizha performed live at Madras Music Academy in a concert organised by SS International.[40] They also performed with American rapper Emcee Call on All I Wanna Say, an album that features several samples of Michael Jackson's songs.[18]

In November 2013, Adhi had signed an international album with Remy Martin, titled International Tamizhan, which will feature eight tracks, including two songs by American artists Sol and Emcee Call. The album will be released in English, Hindi and Tamil, and was initially scheduled for release on 15 August 2014;[17][41][42] however, Hiphop Tamizha instead released the album's song "Vaadi Pulla Vaadi" as a single on the same date,[43][44] and as of October 2014, the album, according to Adhi is still "under progress".[13] In the same month, he performed for the second time at Madras Music Academy, this time as part of SS International's nine-day concert Navotsavam.[45] In December 2014, he announced that he will launch "Madrasi Mafia", a music label that will manage independent music artists;[3] as of 2015, it has been launched.[46] As of February 2015, Adhi and Jeeva were collaborating with independent Tamil singer Kaushik Krish on his forthcoming single,[47] but his debut song eventually became "Kannala Kannala", composed by Hiphop Tamizha for the film Thani Oruvan (2015).[48] In July 2015, Adhi performed at Isai Sangamam, a musical event organised by the NGO Raindropss.[49] In January 2016, he performed live at a concert named Nenje Ezhu that raised funds for victims of the 2015 South Indian floods.[50] Later in the year, he released "Takkaru Takkaru", a music video that glorifies the South Indian sport jallikattu.[51]

Cinema

Though Adhi initially expressed no interest in singing or composing for films,[52] he and Jeeva have contributed to numerous works concerning cinema; Adhi sang his first film song,[52] titled "Thapellam Thappe Illai" composed by Vijay Antony for Naan (2012).[53] He also sang the title track of Ethir Neechal (2013) composed by Anirudh Ravichander and accompanied by Punjabi rapper Yo Yo Honey Singh.[54][55] Adhi wrote "Sudden Delight", composed by Santhosh Narayanan and performed by Rob Mass for Soodhu Kavvum (2013).[56][57] In May 2013, Adhi again collaborated with Anirudh to perform the song "Chennai City Gangsta" along with Hard Kaur for Vanakkam Chennai.[58][59] In July 2013, Hiphop Tamizha composed "Na Na Na (Nice v/s Naughty)", a song used for promoting The Smurfs 2 in India. The song, which also features nine contestants from the singing reality show Indian Idol Junior,[60][61] was the first song Hiphop Tamizha composed for a film,[62] although it did not appear on the soundtrack album.[63] Adhi's third collaboration with Anirudh was for Kaththi (2014) where he performed the song "Pakkam Vanthu".[64]

Hiphop Tamizha's first Tamil film as music composers was Aambala (2015),[62][65] where they wrote all the six songs and performed three: "Pazhagikalaam", "Aye Aye Aye" and a remix of "Inbam Pongum Vennila",[66][67] from Veerapandiya Kattabomman (1959).[68] They also composed for Indru Netru Naalai,[69][70] where they wrote two songs and performed one: "iPhone 6 Nee Yendral".[71] Adhi wrote and co-performed "Naam Vaazhndhidum", composed by Yuvan Shankar Raja for Vai Raja Vai (2015).[72][73] Hiphop Tamizha also composed for Thani Oruvan, where they performed two songs: "Theemai Dhaan Vellum" and the title track.[74][75] Thani Oruvan topped Apple Music's Best of 2015 list in the category "Best Tamil Album of the year".[76] In February 2015, Adhi was named "The Rising Star of 2014 Male" at the Edison Awards.[77] He also performed at the 9th Vijay Awards in April 2015.[78] Hiphop Tamizha later composed for Aranmanai 2,[15][79] and Kathakali.[80][81] They are currently working on Thamizhan Endru Sol,[82][83] Dhruva (the Telugu remake of Thani Oruvan), which marks their debut in Telugu cinema,[84][85] Suraj's Kaththi Sandai,[86] R. Ajay Gnanamuthu's Imaikkaa Nodigal,[87] and Kavan to be directed by K. V. Anand.[88]

Other works

In October 2014, Adhi stated that, in spite of receiving many offers, he had no interest in acting as a cinematic hero at that time,[89] although in 2016, he announced that he would be making his cinematic acting debut in Meesaya Murukku, which he would also be directing and composing music for.[90] In November 2013, Hiphop Tamizha launched "Tamizhanda Clothing", a collaboration between them and a firm named Difference of Opinion.[91] Hiphop Tamizha composed and wrote "Poda", a song celebrating the 10th anniversary of the television channel Sun Music.[92] In July 2015, Adhi conducted a seminar on brand management, titled "Face to Face: Hiphop Tamizhan" at Dr G R Damodaran College of Science, Coimbatore.[93][94] Adhi also made appearances in the Zee Tamizh talk show Simply Kushboo,[95] and the Sun TV reality show Sun Singer.[96]

Musical style

Adhi told Sudhish Kamath that he was inspired by the works of Michael Jackson and Jay-Z.[10] In July 2013, he said that he draws inspiration from Tamil poetry, mostly those by Subramania Bharati.[97] In 2014, he said that Hiphop Tamizha's aim is to rebuke the belief among contemporary youngsters that conversing in Tamil is "not cool", and that the project was started to enable them to "relate to the concept of being a proud Tamizhan, to give them an identity."[98] Although the songs "Manithan Tamizhan" and "Tamizhanda" glorify the culture and language of Tamil Nadu while simultaneously lamenting their negligence in present day,[16] Adhi has stated that through Hiphop Tamizha and their songs, he does not want to preach that Tamil people should speak their native language or sing praises for it, but to give it a little respect in the way they do with English.[99] He has also said that he wants to change the Indian urban culture of hip-hop being about wearing "baggy pants, 'bling' and big shirts" and eliminate the notion that rap music is about "the money, the women and the gangster-ism."[100] Though Adhi has no formal education in music, he claims to compose purely on instinct.[101] While Adhi is the sole lyricist of his songs, both he and Jeeva produce the background music.[102] Hiphop Tamizha experiment with various elements of Indian music and fuse them with hip hop, creating a "fresh sound" of Tamil hip hop in the process.[103]

Hiphop Tamizha's songs cover a wide range of issues across various fields; "Club le Mabbu le" covers certain ills of Tamil women, which include frequently visiting clubs, pubs, drinking, smoking, consuming cannabis and having live-in relationships.[104] "Sentamizh Penne", the exact opposite of "Club le Mabbu le", talks about a culturally rich girl, a traditional girl who Adhi respects.[105] "Tamizh Theriyum" ridicules those who mock the Tamil language or act like they do not speak it.[105] "Vaadi Pulla Vaadi" focuses on the conflicts of caste and love, and was inspired by the personal experiences of Adhi's friends.[99] According to him, "Iraiva" talks about how love is not the end of life: "Two people might really be in love, but because of things like caste, they might not be able to be together. This, we feel, is because of lack of education and awareness". The song "Karpom Karpippom" is dedicated to education,[21] describing it as the main tool required to solve social problems. "Cheap Popularity" is Adhi's response to those who criticised him for allegedly seeking popularity through "Club le Mabbu le".[105]

Controversies

"Club le Mabbu le" became the subject of immense criticism due to its portrayal and depiction of Tamil women.[104][106] Rapper Sofia Ashraf claimed that the song was not only disrespectful to women, but also an insult to rap music. In an interview with The Hindu, Adhi was quoted saying, "Hip hop is about self expression and opinions so such controversies are only natural. The song was intended as a fun number and most people like it because the lyrics are witty. We also sings [sic] about social causes like education and individual identity".[107] In late August 2012, Adhi was reported to be "apologetic to whoever may be offended by the track."[108] In December 2015, Janani Karthik of The Times of India named it as one of several Tamil songs "that have taken crass to an all-low level".[106]

After Adhi released "Takkaru Takkaru" with the intention of campaigning to have jallikattu legalised (claiming that the sport does not encourage animal cruelty), PETA India's associate manager of campaigns Bhuvaneshwari Gupta described the video as factually inaccurate, adding that it actually showed many scenes of bulls being cruelly treated, and concluded, "Hip Hop Tamizha is better off sticking to just making music, because factual accuracy is not their strong point. Respecting bulls is true Tamil culture, not inflicting pain on them and making them suffer."[109] Adhi decried these comments, stating that he would not believe in an organisation run by "foreigners" telling him that jallikattu is harmful to bulls.[110]

Personal life

Adhi studied at Chavara Vidya Bhavan, and electrical engineering at Bannari Amman Institute of Technology. He holds a state-level rank in Tamil Nadu Common Entrance Test and is a graduate in Master of Business Administration from the Department of Management Studies, University of Madras. As of October 2014, he was studying a PhD course at Bharathiar University,[13] which he completed in June 2015.[111] Jeeva, an engineering drop-out,[112] is also an alumnus of Loyola College, Chennai.[22]

Discography

Key
Works that have not yet been released Denotes works that have not yet been released

Studio albums

Year Title
2012 Hip Hop Tamizhan
TBA International Tamizhan Works that have not yet been released

Film scores and soundtracks

Year Title Notes
2015 Aambala
Indru Netru Naalai
Thani Oruvan
2016 Aranmanai 2
Kathakali
Kaththi Sandai
Dhruva Telugu film.
Remake of Thani Oruvan
Thamizhan Endru Sol Works that have not yet been released
Imaikkaa Nodigal Works that have not yet been released
Meesaya Murukku Works that have not yet been released Directorial and acting debut
2017 Kavan Works that have not yet been released

As a singer

Year Song Film Composer Ref.
2012 "Thapellam Thappe Illai" Naan Vijay Antony [53]
"Silai Pohla" Simmasanam - The Throne Mc Sai [113]
"Raja Raja Cholan"
2013 "Ethir Neechal" Ethir Neechal Anirudh Ravichander [54]
"Chennai City Gangsta" Vanakkam Chennai [58]
2014 "Pakkam Vanthu" Kaththi [64]
2015 "Pazhagikalaam" Aambala Hiphop Tamizha [67]
"Aye Aye Aye"
"Inbam Pongum Vennila (Remix)"
"Naam Vaazhndhidum" Vai Raja Vai Yuvan Shankar Raja [73]
"iPhone 6 Nee Yendral" Indru Netru Naalai Hiphop Tamizha [71]
"Theemai Dhaan Vellum" Thani Oruvan [75]
"Thani Oruvan"
2016 "Azhage" Kathakali [81]
"Erangi Vandhu"
"Party with the Pei" Aranmanai 2 [79]
"Poraada Poraada"
"Amma (Amman Song)"
"Kaththi Sandai Theme" Kaththi Sandai [114]
"Kaththi Sandai"
"Ellame Kaasu"
"Naan Konjam Karuppu"

Music video appearances

Year Song Album/film Composer Ref.
2010 "Excuse Me Kathali" Non-album singles Hiphop Tamizha [115]
2011 "Ezhuvoam Vaa" [116]
2012 "Club le Mabbu le" Hip Hop Tamizhan [117]
2013 "Manithan Tamizhan" [116]
"Iraiva" [118]
"Nice Vs Naughty (Na Na Na)" Non-album single [119]
"Chennai City Gangsta" Vanakkam Chennai Anirudh Ravichander [120]
2014 "Vaadi Pulla Vaadi" International Tamizhan Hiphop Tamizha [44]
2015 "Inbam Pongum Vennila" (Remix) Aambala [121]
"Theemai Dhaan Vellum Thani Oruvan [122]
2016 "Takkaru Takkaru" Non-album single [123]

Further reading

Notes

  1. ↑ While news reports have inconsistently referred to Hiphop Tamizha as a group,[1][2] or as only Adhi,[3][4] he clarified during the audio launch of Aambala in December 2014 that he and Jeeva are the only members.[5]
  2. ↑ While a 2011 report by The Hindu claimed that Viswaroobam Arambam came in 2006,[1] the official Facebook page of Hiphop Tamizha gives its release year as 2005.[8]

References

  1. 1 2 3 4 5 6 Prince Frederick (9 February 2011). "Fascinating fusion". The Hindu. Retrieved 5 October 2014.
  2. 1 2 3 "Hiphop Tamizha to Release Debut Album Next Month". NH7. 5 July 2012. Retrieved 14 January 2015.
  3. 1 2 3 Srinivasa Ramanjuam (23 December 2014). "Hiphop Tamizha on an overdrive". The Hindu. Retrieved 24 December 2014.
  4. ↑ "Vishal's Maga Maharaju Movie Review". Filmibeat. 27 February 2015. Retrieved 2 March 2015.
  5. 1 2 "'Aambala' audio launched, Pongal release!". Sify. Retrieved 29 December 2014.
  6. ↑ "Tamizhanda Clothing". www.tamizhanda.org. Retrieved 2016-04-27.
  7. ↑ "Twitter". Retrieved 13 June 2015.
  8. 1 2 3 Hiphop Tamizha. "About Hiphop Tamizha". Facebook. Retrieved 13 June 2015.
  9. ↑ "KTV | Special Interview With Hip Hop Tamizha Adhi | Independence Day 2015 Special". KTV. 18 August 2015. Retrieved 31 August 2015.
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  14. ↑ Avinash Gopinath (11 November 2014). "Kollywood Gets A New Music Director!". Oneindia.in. Retrieved 23 November 2014.
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  30. ↑ UDHAV NAIG. "Charting their own course". The Hindu. Retrieved 3 March 2015.
  31. ↑ "Branding it in their unique style". The Hindu. Retrieved 11 March 2015.
  32. ↑ Jeeva R. "Hiphop Tamizha – Sep 15 - OVATIONS 2012, Loyola College". Hiphop Tamizha. Archived from the original on 2 April 2015. Retrieved 24 March 2015.
  33. ↑ Jeeva R. "Hiphop Tamizha – Sep 27 - PRADHARSHINI 2012, KMC". Hiphop Tamizha. Archived from the original on 2 April 2015. Retrieved 24 March 2015.
  34. ↑ Jeeva R. "Hiphop Tamizha – Sep 26 - SAMPRADHA 2012, AC Tech – Anna University". Hiphop Tamizha. Archived from the original on 1 October 2014. Retrieved 24 March 2015.
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  41. ↑ "Hip Hop Tamizhan picks Independence Day to go International". Behindwoods.com. Retrieved 5 October 2014.
  42. ↑ "Hiphop Tamizha announces International album". The Times of India. 2 December 2013. Retrieved 23 January 2015.
  43. ↑ "iTunes – Music – Vaadi Pulla Vaadi – Single by Hiphop Tamizha". iTunes Store. Retrieved 3 March 2015.
  44. 1 2 Hiphop Tamizha (15 August 2014). "Vaadi Pulla Vaadi (Official Music Video)". YouTube. Retrieved 5 October 2014.
  45. ↑ "Nine-day carnival". The Hindu. Retrieved 11 March 2015.
  46. ↑ HIP-HOP Pongal With Aathi - Puthuyugam
  47. ↑ Hiphop Tamizha (15 February 2015). "Jus reached pondy – lets make some crazy music :) Working with Jeeva beatz for Kaushik krish's independent single. Time to restart our independent music :)". Facebook. Retrieved 18 February 2015.
  48. ↑ "Thani Oruvan track list is here". The Times of India. Retrieved 31 August 2015.
  49. ↑ "Raining Music for a Cause". The New Indian Express. Retrieved 10 July 2015.
  50. ↑ "'Nenje Ezhu' concert by A.R. Rahman today". 23 January 2016. Retrieved 5 July 2016 – via The Hindu.
  51. ↑ "Hiphop Aadhi makes short film on Jallikattu". The Hindu. 27 June 2016. Retrieved 27 June 2016.
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  57. ↑ "Soodhu Kavvum Songs Review". Behindwoods. Archived from the original on 28 April 2014. Retrieved 5 October 2014.
  58. 1 2 "Vanakkam Chennai tracklist". The Times of India. 24 July 2013. Archived from the original on 8 October 2014. Retrieved 7 November 2013.
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  60. ↑ Akila Kannadasan (25 July 2013). "Hip Hop Tamizha to Smurfs". The Hindu. Retrieved 7 November 2013.
  61. ↑ "Indian singers, Britney Spears sing for same film". Daijiworld.com. Indo-Asian News Service. 25 July 2013. Retrieved 7 November 2013.
  62. 1 2 Galatta (27 December 2014). Hiphop Tamizha reveals the secret behind his name. YouTube. Retrieved 25 March 2015.
  63. ↑ "Nice Vs Naughty (Na Na Na) [From "The Smurfs 2"] - Single". iTunes Store. Retrieved 9 December 2015.
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  71. 1 2 "INDRU NETRU NAALAI SONGS REVIEW". Behindwoods. Retrieved 13 June 2015.
  72. ↑ "Vai Raja Vai Songs Review". Behindwoods.com. Archived from the original on 10 December 2014. Retrieved 10 December 2014.
  73. 1 2 Nicy V. P. (10 December 2014). "'Vai Raja Vai' Music Review Round-up: Yuvan Shankar Raja Comes up with Chartbusters again". International Business Times. Archived from the original on 10 December 2014. Retrieved 10 December 2014.
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  75. 1 2 "Thani Oruvan (aka) Thani Oruvan songs review". Behindwoods. Retrieved 31 August 2015.
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  120. ↑ Vanakkam Chennai - Chennai City Gangsta Video - Shiva, Priya. 10 September 2014. Retrieved 9 December 2015 – via YouTube.
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