Gruen Planet

Gruen Planet
Created by Andrew Denton
Jon Casimir
Presented by Wil Anderson
Starring Russel Howcroft
Todd Sampson
Country of origin Australia
Original language(s) English
No. of seasons 3
No. of episodes 28
Production
Executive producer(s) Zapruder's Other Films
Camera setup Multi-camera
Running time 30 minutes
Release
Original network ABC
(Repeats broadcast on ABC2 and The Comedy Channel)
Picture format 576i (PAL)
720p / 1080i (HDTV) (2011–)
Audio format Stereo
Original release 28 May 2011 – present
External links
Website
Production website

Gruen Planet is an Australian television program focusing on advertising and public relations, which debuted on ABC TV on 28 September 2011. It is a spin-off of The Gruen Transfer, which ran for four seasons from 2008 to 2011 and was only concerned with advertising. The program is hosted by Wil Anderson with a panel of advertising industry experts (Wil Anderson is joined weekly by panellists Russel Howcroft of Network Ten and Todd Sampson of Leo Burnett) and is produced by Andrew Denton's production company, Zapruder's Other Films.[1]

The title refers to the Gruen transfer, the response to designed disorientation cues in retail environments.[2] Gruen Planet, having a broader landspace, replaced The Gruen Transfer in 2011.[3] The first episode of the first series premiered on 28 September 2011 with 1.138 million viewers, rating fourth viewed show of the week. The second series began airing on 22 August 2012. The third series started airing on 11 September 2013. It was confirmed on November 12, 2014 that a fourth series of Gruen Planet would be aired, as part of ABC's 2015 line-up, despite taking a hiatus in 2014. It was later clarified that the 'Gruen Planet' moniker would be retired, and that the 2015 episodes would form a new show, simply titled Gruen. Despite the new name, there is no difference between the two programs.

Segments

Current segments include:

The Image Renovators: This segment every week looks at advertising and public relations tactics used.

The Pitch: Two advertising companies are given a brief to create an advertisement for an "unsellable" product.

What Would Putin Do? or What Would Palmer Do? This shows the attempts of Vladimir Putin or Clive Palmer to promote themselves.

Spin Cycle: This shows attempts to score a headline.

How Do You Sell?: This segment every week looks at advertising tactics used by advertisers to choose one product over another. Topics covered include beer, underwear, chocolate and banks.

Episodes

The word featured in the "title" column refers to the subject of the "The Image Renovators" and "How Do You Sell" segments in that particular episode.

Season 1 (2011)

# Title Air date Time slot Ratings[nb 1]
1 "Overseas Owned Beer" 28 September 2011 Wednesday 9:00 pm – 9:35 pm 1,138,000 (4th)[4]
2 "Breast Cancer Month" 5 October 2011 1,130,000 (2nd)[5]
3 "Apple" 12 October 2011 1,023,000 (5th)[6]
4 "The Royal Family" 19 October 2011 1,110,000 (2nd)[7]
5 "Hungry Jack's" 26 October 2011 1,160,000 (3rd)[8]
6 "Qantas" 2 November 2011 1,050,000 (3rd)[9]
7 "Kim Kardashian" 9 November 2011 1,180,000 (2nd)[10]
8 "Tiger Woods & Islam" 16 November 2011 1,170,000 (1st)[11]
Average ratings - 1,120,125

Season 2 (2012)

# Title Air date Time slot Ratings[nb 1]
1 "Crown Casino" 22 August 2012 Wednesday 8:30 pm – 9:10 pm 906,000 (11th)[12]
2 "Doug Pitt" 29 August 2012 810,000 (11th)[13]
3 "Lance Armstrong" 5 September 2012 917,000 (10th)[14]
4 "IheartRine..."[15] 12 September 2012 939,000 (8th)[16]
5 "People Smuggling" 19 September 2012 946,000 (10th)[17]
6 "The iPhone 5" 26 September 2012 913,000 (10th)[18]
7 "Alan Jones" 3 October 2012 1,023,000 (5th)[19]
8 "The Church of Scientology" 10 October 2012 997,000 (5th)[20]
9 "Newspapers" 17 October 2012 1,018,000 (4th)[21]
10 "Red Bull & Felix Baumgartner" 24 October 2012 1,038,000 (4th)[22]
Average ratings - 950,700

Season 3 (2013)

# Title Air date Time slot Ratings[nb 1]
1 "One Direction" 11 September 2013 Wednesday 8:30 pm – 9:10 pm 1,128,000 (3rd) [23]
2 "Dumb Ways To Phone"[24] 18 September 2013 988,000 (3rd) [25]
3 "The Tiles They Are A Changing"[24] 25 September 2013 908,000 (6th) [26]
4 "Red Right Brand"[24] 2 October 2013 784,000 (9th) [27]
5 "Prince Harry" 9 October 2013 884,000 (7th) [28]
6 "Coke Adds Weight"[24] 16 October 2013 909,000 (4th) [29]
7 "Shouting Lager Lager Lager"[24] 23 October 2013 1,070,000 (2nd) [29]
8 "Gay Marriage" 30 October 2013 1,004,000 (3rd) [29]
Average ratings - 959,375

Notes

  1. 1 2 3 Overall national viewers, numbers in brackets indicate nightly ratings position.

References

  1. ↑ "Gruen Transfer returns – and announces spinoff Gruen Planet focused on PR". Mumbrella. 2011-07-11. Retrieved 2012-11-09.
  2. ↑ Lee, Julian (1 May 2008). "Another Denton First: Screening Ads on the ABC". The Sydney Morning Herald. Retrieved 31 May 2008.
  3. ↑ Knox, David (26 August 2011). "Could Gruen Planet mean the end for Gruen Transfer?". TV Tonight. Retrieved 6 August 2012.
  4. ↑ Knox, David (26 September 2011). "Week 40". TV Tonight. Retrieved 29 September 2011.
  5. ↑ Knox, David (3 October 2011). "Week 41". TV Tonight. Retrieved 6 October 2011.
  6. ↑ Knox, David (10 October 2011). "Week 42". TV Tonight. Retrieved 16 October 2011.
  7. ↑ Knox, David (20 October 2011). "If it's Wednesday it must be ABC". TV Tonight. Retrieved 20 September 2012.
  8. ↑ Knox, David (27 October 2011). "Coding your show separately gets you a better headline". TV Tonight. Retrieved 20 September 2012.
  9. ↑ Knox, David (3 November 2011). "ABC1 the sweet spot on Wednesday". TV Tonight. Retrieved 20 September 2012.
  10. ↑ B, Andrew (10 November 2011). "Free To Air TV Ratings, Wednesday November 9th, 2011". Throng. Retrieved 20 September 2012.
  11. ↑ Knox, David (17 November 2011). "Nine wins Wednesday and Gruen wraps on top". TV Tonight. Retrieved 20 September 2012.
  12. ↑ Knox, David (23 August 2012). "Wednesday 22 August 2012". TV Tonight. Retrieved 23 August 2012.
  13. ↑ Knox, David (29 August 2012). "Wednesday 29 August 2012". TV Tonight. Retrieved 29 August 2012.
  14. ↑ Knox, David (6 September 2012). "Wednesday 5 September 2012". TV Tonight. Retrieved 13 September 2012.
  15. ↑ {{Facebook}} template missing ID and not present in Wikidata.
  16. ↑ Knox, David (13 September 2012). "Wednesday 12 September 2012". TV Tonight. Retrieved 13 September 2012.
  17. ↑ Knox, David (20 September 2012). "Wednesday 19 September 2012". TV Tonight. Retrieved 20 September 2012.
  18. ↑ Knox, David (27 September 2012). "Wednesday 26 September 2012". TV Tonight. Retrieved 27 September 2012.
  19. ↑ Knox, David (4 October 2012). "Wednesday 3 October 2012". TV Tonight. Retrieved 4 October 2012.
  20. ↑ Knox, David (11 October 2012). "Wednesday 10 October 2012". TV Tonight. Retrieved 11 October 2012.
  21. ↑ Knox, David (18 October 2012). "Wednesday 17 October 2012". TV Tonight. Retrieved 18 October 2012.
  22. ↑ Knox, David (25 October 2012). "Wednesday 24 October 2012". TV Tonight. Retrieved 26 October 2012.
  23. ↑ Knox, David (12 September 2013). "Wednesday 11 September 2013". TV Tonight. Retrieved 12 October 2013.
  24. 1 2 3 4 5 Gruen Planet on Instagram
  25. ↑ Knox, David (19 September 2013). "Wednesday 18 September 2013". TV Tonight. Retrieved 15 October 2013.
  26. ↑ Knox, David (26 September 2013). "Wednesday 25 September 2013". TV Tonight. Retrieved 15 October 2013.
  27. ↑ Knox, David (3 October 2013). "Wednesday 2 October 2013". TV Tonight. Retrieved 15 October 2013.
  28. ↑ Knox, David (10 October 2013). "Wednesday 9 October 2013". TV Tonight. Retrieved 15 October 2013.
  29. 1 2 3 Knox, David (17 October 2013). "Wednesday 16 October 2013". TV Tonight. Retrieved 4 November 2013.
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