Global Cycling Network

Global Cycling Network
Website globalcyclingnetwork.com
YouTube information
Channel youtube.com/user/globalcyclingnetwork
Years active 2013–present
Subscribers 864,932
(September 2016)
Total views 234,266,536
(September 2016)
Network Play Sports Media

Global Cycling Network is a cycling-related YouTube channel which was launched in 2013 by media company SHIFT Active Media[1] (now run by spinoff company Play Sports Network[2]). The channel is presented by former professional cyclists Daniel Lloyd, British National Road Race champion Matthew Stephens,[3] Under-23 British National Mountain Biking champion Simon Richardson,[4] and Tom Last. The channel is headquartered in Bath, Somerset under its parent company.

History

On January 1, 2013, Global Cycling Network was launched as part of Google's YouTube Original Channel Initiative, as part of its parent company's multi-channel network media strategy. The channel's aim was to provide free cycling content online and create a "network of quality cycling video content creators and give cycling global promotion through an official channel".[5] The YouTube channel also provides a media channel for the promotion of the parent company's client brands.[5]

In 2015, the channel was awarded Best Vlogger/Best Use of Video during the Cycling Media Awards 2015 awards night, which aims to recognise the best of UK cycling media.[6]

In 2016, the parent company's multi-channel network division was spunoff to become Play Sports Media.

Content

Global Cycling Network's content tends to be predominantly road cycling-related, with regular sections consisting of instructional videos, including videos on bicycle riding, maintenance and tech news, how-to videos, and a weekly news bulletin The GCN Show. The channel also features interviews of professional cyclists and coverage of international professional cycling events, including the Tour of Beijing, Dubai Tour, and the three Grand Tour races (the Tour de France, Giro d'Italia and Vuelta a España). Occasionally, the channel also creates videos on cyclo-cross and less frequently, mountain biking (mostly covered on Global Cycling Network's sister channel, Global Mountain Bike Network).

The channel is also known for its Road Bike Party series of videos featuring former trials rider Martyn Ashton performing stunts on road bikes. It was a continuation of Ashton's independently-created first video, Road Bike Party 1. Road Bike Party 2 has received more than 13 million views on YouTube.[7][8]

In 2014, British Cycling partnered with Global Cycling Network in the creation of its Racesmart campaign, which aimed to promote safe cycle racing in Great Britain.[9][10]

References

  1. ↑ Koon (25 December 2013). "An interview with Global Cycling Network!". duckingtiger.com. Retrieved 27 September 2016.
  2. ↑ "Channels – Play Sports Network". playsportsnetwork.com. Retrieved 27 September 2016.
  3. ↑ Mills, Richard (20 October 2015). "Road race champion Matthew Stephens hosts Global Cycling Network shows". Wiltshire Times. Trowbridge: Newsquest Media Group. Retrieved 27 September 2016.
  4. ↑ "Richardson retires on top after aggressive Tour of Britain". Cycling Weekly. London: Time Inc. UK. 20 September 2012. Retrieved 27 September 2016.
  5. 1 2 "Shift Active Media Partner With Google To Create Global Cycling Network". triathlete-europe.competitor.com (Media Release). SHIFT Active Media. 13 December 2012. Retrieved 27 September 2016.
  6. ↑ http://www.cyclingmediaawards.com/ Retrieved 27 September 2016
  7. ↑ Jonathan, Wells (2 July 2015). "Paralysed stunt rider Martyn Ashton is back in the saddle". The Telegraph. London: Telegraph Media Group Limited. Retrieved 28 September 2016.
  8. ↑ "10 things you didn't know about Martyn Ashton's Road Bike Party 2". bikeradar.com. Immediate Media Company Ltd. 18 December 2013. Retrieved 28 September 2016.
  9. ↑ "British Cycling has today launched a new awareness campaign to promote responsible racing on Britain's roads". britishcycling.org.uk (Media Release). British Cycling. 10 June 2014. Retrieved 28 September 2016.
  10. ↑ Brett, Mat (10 June 2014). "British Cycling release new technique video series + videos". road.cc. London: Farrelly Atkinson (F-At) Limited. Retrieved 28 September 2016.

Global Cycling Network's channel on YouTube


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