Five Ten Footwear
 | |
| Industry | Sportswear |
|---|---|
| Founded | 1985 |
| Headquarters | Redlands, California, United States |
Key people | Charles Cole, Founder |
| Products | Athletic shoes |
| Parent | Adidas |
| Website | www.fiveten.com |
Five Ten is an American manufacturer of outdoor and athletic footwear. Founded in 1985 by Charles Cole, Five Ten is one of the top-selling climbing shoe manufacturers worldwide.[1] The company's headquarters are located in the city of Redlands, California, 50 miles east of Los Angeles. The company's European offices are in Herzogenaurach, Germany.[2] In November 2011, Adidas purchased the company for $25 million USD in cash.[3]
Sponsorship
Five Ten actively sponsors events and athletes.
Five Ten has a number of professional athletes and teams to focus attention on their products. Five Ten has signed top athletes such as professional rock climbers Dean Potter, Dave Graham, Sasha DiGiulian, Tyler Landman, and Ammon McNeely as well as mountain bikers Sam Hill and Nathan Rennie in addition to top athletes in other sports.
Five Ten also sponsors events related to the specific sports for which their products are made.
References
- "Five Ten on Modern Marvels". Rock&Ice Magazine; July 27, 2007\.
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- "Five Ten turns 20!". pinkbike.com; November 2, 2005\.
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- Scott Doggett (2006-06-05). "INNOVATORS; Sticking with it; Even though it's called Stealth, the sticky rubber sole that Charles Cole developed -- and the climbing world has been clinging to -- is no secret.". Los Angeles Times.
