EyeSee Research

EyeSee
Industry Market Research
Founded Belgium (2012)
Founders Olivier Tilleuil & Joris De Bruyne
Headquarters Ghent, Belgium & NY, USA
Area served
 Worldwide
Services Online Eye tracking & Facial Coding platform
Number of employees
 20 (2015)
Website www.eyesee-research.com

EyeSee[1] is a Belgian high-tech market research company that developed an online platform for webcam based eye tracking and facial coding, making the benefits accessible on the internet. This technology can be used for improvement of marketing communication.[2]

EyeSee operates in the USA (NYC), Belgium (Ghent) and Serbia (Belgrade).

Technology

Eye tracking technology[3] enables following the gaze, while people look at stimuli on the screen, to know what areas are seen, in what order and for how long. The outcomes of eye tracking are heat maps (visual representation of aggregated attention), areas of interest and gaze plots (viewing order).

Facial coding technology detects facial expressions and can register 7 basic emotions: happiness, surprise, confusion, disgust, fear, sadness and neutrality. Facial muscle movements are spontaneous, which makes facial coding an objective method for understanding emotional reactions.

An alternative (or complementary) technology that is a UX (user experience) platform that can register navigation patterns and clicks.

History

EyeSee was founded in 2012 by Olivier Tilleuil[4] who is currently the company’s CEO,[5] and plays an active role in the company.

Recognition

The same year EyeSee won Bizidee[6] – the biggest entrepreneurship competition in Belgium. The company was one of the Top 10 Flemish technology businesses of the future according to De Standaard.[7] In 2014 Olivier Tilleuil won the ‘BRAVE’ Award at 2014 BAQMaR Conference,[8] organized by the Belgian Association for Quali and Quanti Research. In May 2015 the company won Global Mobile Innovator Competition[9] in NYC.

References

  1. ↑ Degrande, Geert (September 10, 2014). "Ghent startup conquers the world with eye tracking".
  2. ↑ "Disruptive shelf-ready packaging spotted by 76% more shoppers". www.smurfitkappa.com. Retrieved 2015-11-08.
  3. ↑ "Eye tracking will impact advertising". Deredactie.be. December 30, 2014.
  4. ↑ Peeters (June 22, 2012). "Eyetracking: where is our eye drawn to? (Text&Audio)". radio1.be.
  5. ↑ "Belgian start-up EyeSee wins mobile innovation contest in New York" (PDF). Belgische start-up EyeSee wint mobiele-innovatiewedstrijd in de New York. bizidee.be/. May 18, 2015.
  6. ↑ (July 2012).http://www.bizidee.be/. Retrieved September 25, 2015.
  7. ↑ (August 30, 2012). “Top 10 Flemish technology companies of the future”.De Standaard. Retrieved September 25, 2015.
  8. ↑ (December 3, 2014). “BAQMaR Conference 2014”.baqmar.eu. Retrieved September 25, 2015.
  9. ↑ Degrande,Geert (May 20, 2015).“Gents bedrijf wint wereldwijde innovatiewedstrijd in New York”. MadeInOostvlaanderen.be. Retrieved September 25, 2015.
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