everGirl

everGirl was a product brand belonging to Nickelodeon and Viacom aimed at children and introduced in 2004.[1][2][3] It was described as "a lifestyle brand specifically created for tween girls".[4] The products include dolls, clothes, compact discs, digital cameras, video games and a virtual community. The site has been on indefinite hiatus – "getting a makeover" – since 2006, and now redirects to Nick.com. The band Play made the site's theme song and they were also sponsors. However, they have since broken up. It may be possible that the brand is now discontinued partly due to the disbandment of Play. In 2009, Play returned, but they were not involved in everGirl anymore. The brand was supposed to have a TV adaptation on Nickelodeon, but it was never produced.

References

  1. ↑ Seattle Post-Intelligencer (2004-01-19). "Will Nick's everGirl be the next 'next Barbie'?". seattlepi.com. Retrieved 2012-11-17.
  2. ↑ The Business Journal. "Kohl's to carry Nickelodeon brand clothes - Milwaukee - The Business Journal". Bizjournals.com. Retrieved 2012-11-17.
  3. ↑ "Archives - New York Post Online Edition". Pqasb.pqarchiver.com. 2004-06-09. Retrieved 2012-11-17.
  4. ↑ Archived March 11, 2007, at the Wayback Machine.


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