Etisalat (Sri Lanka)

Etisalat (Etisalat)

Trading name	Etisalat
Native name	එටිසලාට්
Formerly called	Tigo Celltel
Type	Private Company
Industry	Telecommunications
Predecessors	Tigo (Pvt) Ltd Celltel Lanka (Pvt) Ltd
Founded	1989 (1989) in Colombo, Sri Lanka
Headquarters	Colombo 03, Sri Lanka
Key people	Wail Salman (CEO)
Products	Mobile Telecommunications, Data
Parent	Emirates Telecommunication Corporation
Website	www.etisalat.lk

Etisalat (Etisalat), known as Celltel until 2007, and Tigo between 2007 and 2010, is a mobile telecommunications network in Sri Lanka. It is currently owned by the UAE based telecommunications operator Etisalat. Etisalat had over 4.2 million customers at the end of February 2012. The company announced the commercial launch of Dual Carrier HSPA+ services on 15 August 2012, becoming the first operator in South Asia to do so.^[1]

Celltel and Tigo

Etisalat was founded as Celltel on 18 June 1989 on a Motorola TACS system, becoming the first cellular network in Sri Lanka and 36th operator in world.^[2] It was then re-branded by Millicom International in January 2007, as Tigo (Sri Lanka).

Acquisition by Etisalat

Etisalat acquired Sri Lankan operations of Millicom International (Tigo Sri Lanka). The acquisition was completed with a total enterprise value of 207 Million US$, out of which 155 Million US$ was in cash.^[3] Etisalat changed the Operator/Brand Name Tigo to Etisalat On 25 February 2010.

Competition

Etisalat competes with international operators like Dialog Axiata, Mobitel, Hutch and Airtel.

Technology

Etisalat Lanka operates a GSM/EDGE supported network using 900 / 1800 MHz. The company on 5 May 2011 launched HSPA+ services over 2100 MHz, becoming a LTE ready mobile network in the country.^[4] The company announced the commercial launch of DC-HSPA+ service on 15 August 2012, the first operator in the South Asian region and the 63rd in the world to do so.^{[5] [6]}

Slogan

The company slogan is "It's about you"

References

External links

• Etisalat (Sri Lanka)