Ernie Ball

Ernie Ball (born Roland Sherwood Ball; August 30, 1930 – September 9, 2004)^[1] was an American entrepreneur, musician, and innovator, widely acclaimed as a revolutionary in the development of guitar-related products. He began as a club and local television musician and small business entrepreneur, building an international business in guitars and accessories that would eventually gross US$40 million a year.

Early years

Ball was born Roland Sherwood Ball in Santa Monica, California, USA, and grew up in a musical family, the son of Frances (née Shankland) and Roland Adelbert Ball.^[1] His paternal grandfather, Ernest Ball, wrote the standard, "When Irish Eyes Are Smiling"^[2] and his father was a car salesman who taught Hawaiian steel guitar on the side.^[3] Although Ball initially picked up the steel at age nine to please his father, he became bored and gave it up. In his early teens he began to take a renewed interest in the instrument, practicing as many as three hours a day. Within a year he was a member of the Musicians Union.^[4]

Musician

While still in his early teens, Ball began playing professionally in South Central Los Angeles beer bars. By age 19 he joined the Tommy Duncan Band playing pedal steel guitar. Duncan, the former lead singer with Bob Wills and His Texas Playboys, took the band on tour through the Southwestern United States. During the Korean War, he did a tour of duty in the United States Air Force Band, playing guitar and bass drum.^[5] After the military he returned to Los Angeles and continued playing in barrooms and lounges, until landing a job on the 1950s "Western Varieties" program at KTLA television.^[6] The position soon gained him wider recognition in the Los Angeles music scene and led to studio work and teaching jobs.^[7]

Entrepreneur

Sometime in 1957 or 1958, Ball opened what was arguably the first music store in the United States to sell guitars exclusively, in Tarzana, California.^[8] When music sales representatives criticized him for refusing to sell drumsticks and other musical equipment, Ball replied, "I just want to sell guitars." He was repeatedly told that a guitar store would never be a success, but the words rang hollow as people began to come from miles around to visit the shop.^[9] Eventually, the products spawned from his company would sell in more than 5,500 stores and be exported to more than 70 countries of the world.^[10]

"Slinkys"

With the guitar-based rock revival of the 1960s, Ball noticed that beginning students were having difficulty playing the bestselling Fender #100 medium gauge strings, particularly in holding down or bending the stiff 29-gauge third ("G") string. At the time, it was common for a set of strings to have a "wound" third string. He approached the Fender company with the problem, suggesting a lighter gauge but was rebuffed. Ball convinced a string manufacturer to make him custom sets with a 24-gauge third string which he sold in his store. It was the beginning of the Ernie Ball brand. Located not far from Hollywood, the store began to attract a large patronage of professional musicians, including The Beach Boys, Merle Travis, and The Ventures. Ball also began to notice the practice of "slack stringing" among players who discarded the bottom sixth string and added a banjo first string on top. This resulted in an overall lighter gauge set with a plain third string. Again, he contacted Fender with a suggestion for a lighter set and was turned down. He then approached Gibson, who also turned him down. So, once again he ordered from the manufacturer naming the product the Ernie Ball Slinky.^[11] "Slinky" strings traveled the country with the pro musicians who used them and before long, Ball was receiving mail orders from individuals and stores.^[12] Still not a string company, he ordered separate strings in various sizes and displayed them in a makeshift case allowing musicians to experiment in creating their own sets. It took off, and in 1967 he sold the store and moved his string business to Newport Beach, California.

Today Ernie Ball Slinkys are used by many world famous guitar players. A very small sampling of these guitarists includes: Buddy Guy, Eric Clapton, Jimmy Page, Angus Young, Dave Murray, Paul Gilbert, Slash, Buckethead, Billie Joe Armstrong, Adam Levine, Juan Alderete, DJ Ashba, Jeff Beck, The Edge, John Fogerty, Synyster Gates, Janick Gers, Steve Vai, Tommy Kessler, Kirk Hammett, James Hetfield, Albert Lee, John Mayer, Dave Navarro, Scott George Huckabay, Brad Paisley, John Petrucci, Omar Rodríguez-López, Mick Thomson, Chris Broderick, Daron Malakian, Curt Kirkwood, Kenny Wayne Shepherd, Tom DeLonge and Joe Bonamassa.^[13]

The characteristic packaging of Ball's guitar strings was designed by Disney Imagineer, Rolly Crump.^[14]

Marketing innovation

Ernie Ball did not create anything new — he simply saw a demand and improved upon existing products and found ways to better fulfill market demands. By the early 1970s he took the company global by establishing distributors in Europe and Asia.^[7] Jimi Hendrix, Eric Clapton, Pete Townshend, and other rock icons were stringing up Slinkys, a trend that continues into the present, making Ernie Ball the second biggest string manufacturer in the country. He was unorthodox in his management methods, disregarding market surveys, preferring instead to test products in the marketplace to see if they would succeed.^[15] He regarded profit-and-loss as necessary evils and trusted his instincts. In the early eighties the company bought the Music Man Company,^[12] expanding into the production of high quality guitars, basses, and amplifiers with Leo Fender making the instruments and Tom Walker building amps.^[16] Ball, along with former Fender employee, George Fullerton, was instrumental in the development of the first modern acoustic bass guitar, introduced under the Earthwood brand in 1972. Although unsuccessful, surviving models are highly collectable.^[17]

In 1985, the company was moved to a new facility in San Luis Obispo and remained there with all of it operations until early 2003, when the company relocated its string manufacturing to Southern California’s Riverside County. Under his leadership it grossed more than $40 million per annum.^[18] The company established an annual Battle of the Bands contest and participated in other trade events nationwide.^[19]

Battle of the Bands

In 1997, the very first Ernie Ball Battle of the Bands kicked off at the San Francisco date of the Warped Tour. The Battle of The Bands 1 had 18 stops in its first year and developed into a long-lasting relationship with Kevin Lyman and the Warped Tour.^[20] In 2016, the Ernie Ball Battle of the Bands was rebranded to Ernie Ball: PLAY Warped. 2016 marked the 20th anniversary of the Ernie Ball/Warped Tour Battle of the Bands relationship.

Ernie Ball: The Pursuit of Tone

In 2016, Ernie Ball launched Ernie Ball: The Pursuit of Tone,^[21] an AT&T Audience Network documentary series that focuses on the sonic journeys of some of today’s most interesting and compelling guitarists, including Buddy Guy, Mike Ness (Social Distortion), Billy Duffy (The Cult), Tom Delonge (Blink-182, Box Car Racer, Angels and Airwaves), James Valentine (Maroon 5) and Hunter Hayes. Created and produced by Ernie Ball, the documentary series profiles the world’s greatest guitar players and their lifelong search for their own unique sound.

Ernie Ball: String Theory

In 2016, Ernie Ball launched Ernie Ball: String Theory,^[22] a web series that focuses on how today's top guitarists and bassists came to play the specific alloy(s) and gauge(s) of guitar strings that help them achieve their signature sounds. Artists have included Kirk Hammett (Metallica), Justin Chancellor (TOOL), Joe Bonamassa, Courtney Barnett, Paul Gilbert (Mr. Big, Racer X), Kenny Wayne Shepherd, Mike Herrera (MxPx), Steve Stevens (Billy Idol), Butch Walker, Bobb Bruno (Best Coast), Dustin Kensrue (Thrice), Joe Don Rooney (Rascal Flatts), Ilan Rubin (Nine Inch Nails, Angels and Airwaves, The New Regime), The White Buffalo, and more.

Personal life

Ball had diverse interests including collecting cars, surfing and flying airplanes. He also authored a series of books and manuals on guitar playing. He was married to Nova Gail (Conley), and had three sons, Sherwood, David, and Sterling Ball, and a daughter, Nova.^[23] His granddaughter is actress Hannah Marks.^[24]

Death

Ball remained active in his company until his death 42 years after its founding. He died from an ongoing, undisclosed illness on September 9, 2004, leaving the business to his sons and other family members. He was buried near his home at San Luis Cemetery in San Luis Obispo, California.^[11]

See also

• Michael DeTemple

References

External links

• Ernie Ball/Music Man Company
• Ernie Ball Battle of the Bands
• Guitar Player story Captured 7 April 2007